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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

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Five Fixes for Broken Digital Marketing Engagement

Launch Marketing

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Twitter followers) sees an average of only a hundred likes per Twitter post. A B2C example of this in action is fast food Twitter feuds. Low engagement is a common issue for B2B marketers.

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How to Build a Digital Product Brand That Lasts

Webbiquity

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate. According to the LinkedIn Marketing Solutions report, Lead Gen Form campaigns have the potential to produce two to three times more conversions than typical Sponsored Content campaigns.

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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

By customizing the video experience for each individual viewer, Lenovo was able to increase click-through and conversion rates by more than 500 percent. “While email click-through rates are on the decline, we continue to track higher engagement on video campaigns and are seeing a multiplier effect with personalized video.

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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

By customizing the video experience for each individual viewer, Lenovo was able to increase click-through and conversion rates by more than 500 percent. “While email click-through rates are on the decline, we continue to track higher engagement on video campaigns and are seeing a multiplier effect with personalized video.

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5 Tips to Use Brand Pitch Email Templates to Complement Your Email Marketing Efforts

SendX

But it really isn't about fighting for customers to choose your business over that of your competitors; Instead, it is about using strategies that differentiate you from them in the minds of your potential clients. Your company can be in a saturated market, with numerous companies fighting to be in the limelight. It also reduces spam.

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