Google Ads Retargeting: Everything You Need To Know
Optinmonster
MARCH 21, 2024
Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.
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