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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

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What Are Content KPIs and Why Do They Matter?

Navigate the Channel

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. KPIs can be sales-focused, including the average number of leads generated per quarter and deal conversion rates. And, of course, KPIs can be marketing based, such as conversion rate and cost per lead.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Stage 1: New Subscribers At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. Click-through Rate (CTR) CTR measures how many people clicked on a link, call to action (CTA), or image within an email.

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SEO for WordPress: Tips and Best Practices to Optimize Your Website

Spiralytics

When it comes to building accessible websites, WordPress is the topmost choice, and for good reason. This means that just launching a WordPress site is not enough; you also have to put in the work to improve your website’s position on search results. If your site is sluggish, you will end up losing a lot of potential customers.

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Why Product Recommendation Quiz Drives Ecommerce Sales in 2020?

Outgrow

Why Product Recommendation Quiz Drives Ecommerce Sales in 2020? The popularity is immense and now ecommerce marketers use these interactive quizzes for customer intel. If your ecommerce sales are in a slump, you are not alone. In short, ecommerce recommendation quizzes are a game-changer. Let’s see how!

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Are you able to attract more people to your website, mobile app, and/or retail stores? Beyond this, try to assess what people are really doing on your website. Do the offers and messaging on your website convert visitors into customers or qualified prospects? Drive traffic and build awareness. How long do visitors stay?

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User Feedback: How to Collect It and Improve Your Email Marketing Strategy

SendX

Whether it is they don’t like your customer services, website, or products, your customers want to share that with somebody. Website experience survey Your website works like an all-in-one business’ storefront, salesperson, and customer support representative. There are several ways you can approach a website experience survey.