9 Social Media Metrics You Should Be Tracking (& How to Track Them)
Hubspot
NOVEMBER 5, 2019
To measure your audience growth rate, begin by selecting a reporting period. So let's say your brand's Twitter account has 6,000 followers in September, at the end of Q3. For Q4, you want to measure your audience growth rate from October 1st to December 31st. Conversion rate. Cost-per-click (CPC).
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