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9 Social Media Metrics You Should Be Tracking (& How to Track Them)

Hubspot

To measure your audience growth rate, begin by selecting a reporting period. So let's say your brand's Twitter account has 6,000 followers in September, at the end of Q3. For Q4, you want to measure your audience growth rate from October 1st to December 31st. Conversion rate. Cost-per-click (CPC).

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Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Google offers tools like their Keyword Planner where you can test your selected keywords and discover new ones that you may have missed.

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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Metadata

Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. Twitter may not be the first social media platform that comes to mind when you think of advertising, its versatility and easy-to-digest format are two big reasons to consider it. 38 CPC , no platform rivals Twitter in terms of ROI.

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Earnings Per Click: How to Win Big at Affiliate Marketing

Optinmonster

Here’s why: Though many new affiliate marketers aren’t aware of EPC, what it is, and how to calculate it (which we’ll cover shortly), they know another popular marketing term: “Cost per click” (CPC). Because once you know your EPC, then the CPC is actually irrelevant. Well, yes and no.

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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

Lead Generation: LinkedIn offers a variety of lead generation tools, including lead forms and conversion tracking, that can help law firms measure the effectiveness of their advertising campaigns and generate leads. With Google Ads, law firms can track the number of clicks their ads receive, the cost per click, and the conversion rate.

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Marketing ROI 2020: Best Practices, Formulas, Metrics & Calculator

Martech Advisor

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. Despite the advanced tracking mechanisms, marketing analytics tools are still error-prone simply because it’s impossible to accurately track user behavior. Conversion Rate.

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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

Lead Generation: LinkedIn offers a variety of lead generation tools, including lead forms and conversion tracking, that can help law firms measure the effectiveness of their advertising campaigns and generate leads. With Google Ads, law firms can track the number of clicks their ads receive, the cost per click, and the conversion rate.