41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. The faster the follow-up with an SQL, the higher the close rate. . 4: Cost-Per-Lead (CPL). . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. .
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