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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. The faster the follow-up with an SQL, the higher the close rate. . 4: Cost-Per-Lead (CPL). . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. .

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Making Sense of Marketing Acronyms: Part 1

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CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. LTV:CAC (Lifetime Value to Customer Acquisition Cost) Basically, the money you make from keeping a customer long-term divided by the cost of getting them onboard. for example.