LinkedIn and Twitter Advertising and Marketing Options; A Primer
MARCH 31, 2012
LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Rather, I will review the larger-scale options, purchased on a cost-per-thousand (CPM) level. . Typical open rates are 15-25%. Pricing is based on cost-per-recipient. Targeting. Ads can be targeted towards very specific audiences. Location.