Tony Zambito

MARCH 6, 2017

Inside the bubble, intelligence is gathered to support predefined expectations around CX, account-based marketing, buyer’s journey, content marketing , content conversion rates, etc. This is where it gets tricky in distinguishing intelligence from insights. This also occurs on the level of the buy decision.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Tony Zambito

JANUARY 10, 2011

  If they stick around long enough and longer than with your competitors, the higher the conversion rate from prospect to buyers.    The better the experience for buyers the longer they stick around.    The place to start is getting an understanding of what makes buyers stick around. 

B2B 100

B2B Buyer's Journey Sales Cycle Demand Generation 100

Tony Zambito

APRIL 19, 2012

If your lead generation strategies and tactics are designed around the buyer, then conversion rates will rise and productivity amongst marketing and sales personnel involved will rise. The area of lead generation is where marketing and sales are usually out of alignment.

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100