Onalytica B2B

OCTOBER 1, 2018

Analytics: “The conversion rates on your services pages is low. The tool will suggest the change and the website owner will be able to make the change with one click. Or maybe even without a click… Marketer: “Hey Google, how can I get more leads?”. Would you like me to improve them by adding a face to your contact page?”.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

JANUARY 17, 2018

Working with influencers can effectively supplement your other marketing and advertising activities to get your customers over the line and increase conversion rates. Consumers are more mobile dependent.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

MARCH 17, 2017

Is there a call to action in your content- what’s the conversion rate? Increase in likes and shares of content. Have these shares led to increased interest in your product/service offering? Increase in web traffic. Have more people been visiting your pricing page as a result? What impact has this had on sales?

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

JULY 16, 2018

Increase conversion rates. He discussed how video is the most preferred content tactic and can play a powerful role in B2B with the various use cases including: Training – for both staff and customers. Demonstrate / promote your product. Attract new customers.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 27, 2017

Influencer marketing works to increase product interest and conversion rates, by leveraging an individual’s influence amongst their community. It’s all about looking at the sales cycle as a psychological process; the power of influence and persuasion to get potential clients over the line.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235