In the Land of AI, Context is King
Lattice
OCTOBER 4, 2016
The payoff here is between 5% – 14% higher sales quota attainment, 3x higher conversion rates and 10x higher revenue. Ultimately, we’ve found that without this context, the AI recommendations are not adopted by sales – because they don’t (a) trust them and (b) know what to do with them. I’d love to hear your thoughts.
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