Industrial Marketing Today

JANUARY 30, 2011

A poorly designed (layout and content) landing page can kill your lead conversion rate. Either way, there is a learning curve to optimizing your landing pages in order to increase your conversion rate. What is a landing page? But it is a tedious and time-consuming task.

Landing Pages 60

Landing Pages Lead Generation Sales Qualified Leads Lead Ranking 60

Industrial Marketing Today

JULY 1, 2011

Measuring post-click interactions are important to gathering lead generation intelligence, improving conversion rates and gaining a deeper understanding of Web site interactions. Consider integrating Web analytics into your email marketing.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

SEPTEMBER 1, 2011

Poor conversion rates and low ROI from e-mail marketing. I see too many marketers in the industrial sector that still use a “batch-and-blast” e-mail marketing strategy. There are significant hidden costs associated with irrelevant emails, including: High number of opt-outs leading to significant churn in your list.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. For an eCommerce site that is easy, it is typically the value of transaction per visit.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. Low conversion rate — is the percent of site visitors who take a desired and measurable action.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60