Conversion Rate - B2B Marketing Zone

Why Recruiting is Like Marketing

DiscoverOrg

AUGUST 19, 2016

In order to hit target hiring goals, we needed to create a recruiting pipeline funnel and we needed to understand our conversion rates from application to testing to interviews to offers to acceptances. Build a Recruiting Pipeline Funnel with Clear Goals For Each Candidate Stage. Identify How The Pipeline Funnel Changes For Every Role.

Sales Management

Sales Management Planning Cold Calling Top of Funnel

Selling to Sales – Like Cooking for Chefs

DiscoverOrg

SEPTEMBER 2, 2016

They won’t mention the marketing conversion rate, the website conversion rate, or the overall lead count – nope – all eyes are on the sales metric. Look at any 10k Annual Report of a publicly traded company – the CEO and CFO will talk about what they did in new sales that quarter or year.

Budget Programs

Budget Programs Eye-Tracking Conversion Rate Forecasting

Get Ready for the TilLT Sales Development Challenge

DiscoverOrg

SEPTEMBER 20, 2016

Lift Conversion Rates with a Sales Development Program. TiLT lifts conversion rates for DiscoverOrg customers actively building and scaling sales development teams. Through increased response rates, decreased no-show rates, and higher quality conversations, we aim to tilt your revenue curve up and to the right.

Top of Funnel

Top of Funnel Enterprise Management Cold Calling Template

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

FEBRUARY 21, 2019

Get attribution in place to learn which channels have the best conversion rates. Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly.

CMO

CMO SWOT Advertising Agencies Budget Programs

The Power of Marketing and Sales Intelligence

DiscoverOrg

OCTOBER 24, 2017

When it is integrated with your marketing automation system, it can automatically keep your data clean and enriched, improving your email marketing program results and lead to demo conversion rates. Is a tool like this really a necessity … or just nice to have?

Account Based Marketing

Account Based Marketing Enterprise Management List Brokers Marketing Automation Services

Are You Mobile-Responsive or Mobile-Complacent?

DiscoverOrg

JUNE 24, 2016

Well, if you’re not mobile optimized, you’ll probably feel a serious impact in your performance because there’s a direct correlation between mobile optimization and conversion rates. But how will this affect my bottom line?

Cross-Selling

Cross-Selling Mobile Marketing Correlation Forrester

How to Use the Tech Stack to Displace Competitors

DiscoverOrg

JANUARY 29, 2019

Much of the tech stack isn’t hard to find, and with a little strategy, the returns – a 300% increase in conversion rate! It’s not hard to get started with this sophisticated sales prospecting technique. – are enormous. Go forth and elevate your game with these sales tips today: Displace competitors.

Ideal Customer Profiles

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management

8 Lessons From Online Dating For Email Marketers

DiscoverOrg

FEBRUARY 13, 2017

You usually only get a few seconds to impress and leaving bullets in the chamber is only going to hurt your conversion rate. Teapot that arm as far out as you want if you think it makes you look better. Timing IS Everything. There are plenty of studies out there on the best time to send an email.

Email Marketing

Email Marketing Impressions Marketing & Strategy Deliverability

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg

MAY 23, 2018

No matter what we tried, we couldn’t get the conversion rate over about 4%. Our conversion rate went from 4% to 15%! On its own, a Sales department might be able to achieve a 3-4% conversion rate. We tried giving warm MQLs to our Sales Development team. We tried giving them to our special Sales SWAT team.

Lead Ranking

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring

So It’s Your First Day as the CMO…

DiscoverOrg

FEBRUARY 19, 2019

A longer-term goal might be to get better aligned with sales by integrating a specific cross-functional tool, or improving MQL conversion rates by X%. As good sales and marketing teams become more aligned, marketing leaders are increasingly responsible for pipeline, conversion rates, and revenue.

CMO

CMO Lead Ranking Marketing Qualified Leads Peer-to-peer

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

AUGUST 7, 2018

Get the study: What Data Points Lead to Higher Conversion Rates and More Sales? And companies who wait for prospective buyers to stumble across a landing page are going to be increasingly late to the game. Use cases for Intent data.

Intent Data

Intent Data Intent Lead Ranking Bombora

Marketing Survey Results Reveal 3 Main Impact Areas for Success

DiscoverOrg

JUNE 15, 2016

Indeed, the Direct Marketing Association reports that combining properly segmented market intelligence data with a fully optimized content stream leads to an increased conversion rate of 44-84%. Share your story and let your voice be heard by taking the survey!

Customer Surveys

Customer Surveys Peer-to-peer Marketing Management Lead Ranking

Whiteboard Wednesday: 3 Ways to Scale Your Inbound Sales Team (Chaz Knauft)

DiscoverOrg

OCTOBER 31, 2018

By doing all of these things at DiscoverOrg, we’ve taken our conversion rate from around 25% to over 40% – a huge increase! The earlier that they can get on that meeting, the better chance they’re actually going to show up.

Sales Qualified Leads

Sales Qualified Leads Cold Calling Lead Scoring Lead Ranking

Whiteboard Wednesday: 3 Ways to Scale Your Inbound Sales Team (Chaz Knauft)

DiscoverOrg

OCTOBER 31, 2018

By doing all of these things at DiscoverOrg, we’ve taken our conversion rate from around 25% to over 40% – a huge increase! The earlier that they can get on that meeting, the better chance they’re actually going to show up.

Sales Qualified Leads

Sales Qualified Leads Cold Calling Lead Scoring Lead Ranking

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

AUGUST 7, 2018

Get the study: What Data Points Lead to Higher Conversion Rates and More Sales? And companies who wait for prospective buyers to stumble across a landing page are going to be increasingly late to the game. Use cases for Intent data.

Intent Data

Intent Data Intent Lead Ranking Bombora

Can’t Stop, Won’t Stop: DiscoverOrg’s Acquisition of ZoomInfo

DiscoverOrg

MARCH 7, 2019

Look for more, better tools to help predict, prioritize, and conduct effective outreach that leads to higher conversion rates, more meetings, more pipeline and more revenue growth. Henry Schuck plans to have data parity by this June. And after that? Predictive tools.

Zoominfo

Zoominfo Acquisitions Enterprise Management Lead Scoring

B2B Marketing Zone

DiscoverOrg

Why Recruiting is Like Marketing

Selling to Sales – Like Cooking for Chefs

Webinars

Trending Sources

Get Ready for the TilLT Sales Development Challenge

Webinars

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

The Power of Marketing and Sales Intelligence

Are You Mobile-Responsive or Mobile-Complacent?

How to Use the Tech Stack to Displace Competitors

8 Lessons From Online Dating For Email Marketers

7 Quick Wins for Sales and Marketing Alignment

So It’s Your First Day as the CMO…

What is Intent Data? The Predictive Sales Trifecta

Marketing Survey Results Reveal 3 Main Impact Areas for Success

Whiteboard Wednesday: 3 Ways to Scale Your Inbound Sales Team (Chaz Knauft)

Whiteboard Wednesday: 3 Ways to Scale Your Inbound Sales Team (Chaz Knauft)

What is Intent Data? The Predictive Sales Trifecta

Can’t Stop, Won’t Stop: DiscoverOrg’s Acquisition of ZoomInfo

Stay Connected