Sprout Social

SEPTEMBER 18, 2023

Consider experimentation and contingency In an ever-evolving market, marketing teams should be able to try, test and learn. According to The Sprout Social Index™ 2023 , 38% of consumers agree that the most memorable brands on social prioritize original content over following trending topics.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Stevens & Tate

FEBRUARY 20, 2024

Customization of Products and Services: Predictive Product Development: By staying one step ahead of market trends, this technology empowers businesses to develop products that are ready for the future. Accuracy of Algorithms: The effectiveness of AI is contingent on the quality of data it processes.

Marketing AI 74

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 74

Zoominfo

SEPTEMBER 10, 2020

Meanwhile, supermarkets and wholesale clubs made pioneering moves to entice customers to return, making discounts contingent on people swiping a card or keychain tag to get the savings. This trend has continued into the B2B space, where personalization and automation have become an integral part of the customer experience.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Vision Edge Marketing

MARCH 14, 2023

Recommended Action Steps: Conduct scenario analysis and planning, then use the learnings to develop contingency plans. Define early warning signs and use data to track changes in customer behavior, market trends, and technology shifts that will provide the necessary signals. These three steps can help you prepare for What Ifs.

Contingency Planning 195

Contingency Planning Business Work Management Acquisitions 195

Martech

NOVEMBER 10, 2023

Documenting processes and contingency plans. The martech stack audit: A blueprint for future growth A martech stack audit, conducted during Drupal 9’s end-of-life, is more than a technicality; it’s a strategic recalibration of marketing technologies for future trends and customer engagement.

CMS Development 110

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 110

Vision Edge Marketing

MARCH 14, 2023

Recommended Action Steps: Conduct scenario analysis and planning, then use the learnings to develop contingency plans. Define early warning signs and use data to track changes in customer behavior, market trends, and technology shifts that will provide the necessary signals. These three steps can help you prepare for What Ifs.

Contingency Planning 130

Contingency Planning Business Work Management Acquisitions 130

Vision Edge Marketing

SEPTEMBER 21, 2021

Establish a process to regularly monitor major trends even if they’re not directly related to your industry. Consider having contingency plans in place to address highly likely What If? Three Essential Processes to Protect Your Future. In the words of J.R.R. No one has a crystal ball. Analytics can help with predicting the future.

Contingency Planning 160

Contingency Planning Planning Marketing Management Eye-Tracking 160

Vision Edge Marketing

JANUARY 24, 2023

A growth plan helps you identify trends and opportunities in the market and develop strategies to take advantage of them. In this step, give some thought to contingencies, and what-ifs, for dealing with obstacles and setbacks. Stay competitive in a constantly changing market. Strategy is about choices. Focus on action, not activity.

Planning 213

Planning Peer-to-peer Contingency Planning Business 213

Biznology

OCTOBER 25, 2018

The growing risk from a tarnished reputation undermining the value of a brand is an alarming trend with implications for widespread, severe damage in business and politics. To really appreciate the gravity of this emerging trend, it is important to fully understand branding. A brand is much more than just a name.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Seismic

MARCH 12, 2024

As you embark on your journey to achieve “best-in-class” enablement with Seismic, remember that success is contingent on a critical factor: understanding your current state of enablement maturity and aligning your business outcomes accordingly.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Vision Edge Marketing

APRIL 14, 2020

Because scenarios help you understand the magnitude of a trend and the uncertainty of your environment. You build the scenarios AFTER you identify the trends, forces, and uncertainties and BEFORE you develop your strategies. Keep the trends in mind. The use of scenarios in the planning process is not new.

Contingency Planning 142

Contingency Planning Planning Terms and Conditions Analysis 142

Heinz Marketing

OCTOBER 1, 2022

Utilizing a new social media trends report, Bretous identifies trends like using social media as a search engine, more reliance on influencers, and VR/AR integrations. Here’s What The Data Suggests. In this article, Martina Bretous uses data to predict how social media will look in the future.

Contingency Planning 55

Contingency Planning Lead Ranking Demand Generation Agencies B2B 55

SmartBug Media

FEBRUARY 23, 2024

Explore various possible scenarios or performance results, and create contingency plans to course correct if necessary. Proper benchmarking helps track and leverage the trends in the data. What if everything goes right? What if everything goes wrong?

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Brightedge

JUNE 24, 2021

Use Search to See and Act on Market Trends. Taken in aggregate, search data can uncover both simmering trends and rapid shifts in the market. Plan and optimize budgets using real-time macro trends. Search is, by far, the largest point of entry to online experiences. Beyond its scale and reach, search is uniquely informative.

Contingency Planning 76

Contingency Planning Webinar Metrics Aggregators Budget Programs 76

Launch Marketing

FEBRUARY 14, 2024

Understand the MedTech Landscape The MedTech industry has a variety of unique challenges and emerging trends that can significantly impact the success of a product launch. Have a contingency plan in place to address any issues that may arise and think of ways to adapt if things go wrong. Prepare for hiccups to happen.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

ClearVoice

JANUARY 31, 2020

Freelance opportunities have only skyrocketed over the past 10 years , and if you ask the experts, this trend isn’t changing anytime soon. This evolution will push the contingent labor industry to adapt. Any major shift challenges current freelancers and aspiring ones to look forward and plan for the future.

Contingency Planning 118

Contingency Planning Pricing Price Paid Search Agency 118

Anyword

DECEMBER 20, 2023

Rapid Changes in Technology One of the biggest challenges for product managers in this space is staying up to date with the latest trends. The product plan should correspond to market trends, requiring unique features to be delivered quickly. It is critical to preserve a lucid vision and make sure each product choice aligns with it.

Work Management 40

Work Management Contingency Planning Product Generation 40

Biznology

MAY 19, 2020

Unsurprisingly, this caught many by surprise and left them completely unprepared for such an eventuality, because it’s not common practice to have a contingency plan in case your entire employee collective suddenly had to work from home. Many failed to adapt, but some forward-looking leaders overcame this challenge with ease.

Work Management 104

Work Management Marketing Management Contingency Planning eCommerce 104

Televerde

FEBRUARY 14, 2022

Utilizing a contingent workforce and flexible resources: The pandemic accelerated the business trend of hiring freelancers and seasonal or project-based workers. Intuit reported that 80% of large corporations plan to continue hiring contingent workers after the pandemic, and small businesses are capitalizing on this trend as well.

Contingency Planning 52

Contingency Planning Paid Search Agency Advertising Agencies Work Management 52

Sprout Social

AUGUST 31, 2022

Your KPIs are contingent on each goal so choose those metrics after confirming your goals. Take a deep dive into research and review your brand’s social media data and analytics to decipher the best timing trends. Use social listening to stay up-to-date on emerging trends. could be a sweet spot for posting.

Social Media 102

Social Media Work Management Marketing Management Organization 102

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

It’s about helping people solve problems or achieve goals.” — John Barrows , CEO, JB Sales “Sales are contingent upon the attitude of the sales[person], not the attitude of the prospect.” They know they can’t play that game unless they continually strive to train themselves in how we as human beings communicate.”

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

Sana Commerce

SEPTEMBER 27, 2023

By effectively collecting and analyzing this data, B2B businesses can gain insights into consumer behavior, preferences, and trends. TIP: Start by analyzing past holiday season data and trends. Begin by forecasting demand and stock levels, leveraging historical data and trends to make informed decisions.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

ClearVoice

DECEMBER 28, 2021

For example, if you desire to gain three new clients a month from referrals, review your discovery calls to uncover trends. If you cannot work for a temporary amount of time, what is your contingency plan, and do you have a support team? If you’re working on creating clear, actionable goals for 2022, you must begin with your data.

Contingency Planning 122

Contingency Planning CPA Cost per Acquisition Work Management 122

Martech

SEPTEMBER 14, 2023

The use cases and needs for a solution were often fueled by overheated trends or uncertainty in the market. Part of second-level thinking — and what I’ve been helping with a great deal lately in GTM planning or restructuring — is carefully considering market share strategies and developing contingency plans.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 116

6sense

AUGUST 31, 2021

And building contingency plans for disruptions to the route…. With Fortella, 6sense customers will be alerted when their current plans are not trending to goal and will see which programs and tactics are in the red. Marketing leaders today generally know very well where they need to get to — the goals are clear. forget about it.

Contingency Planning 48

Contingency Planning Acquisitions Budget Programs Forecasting 48

Salesforce Marketing Cloud

JANUARY 8, 2024

Contingencies: This clause is a provision in the contract that requires a specific event or action to take place in order for the contract to be considered valid. Date of transfer: The date on which the buyer will receive the goods, services or property. Stock sales: The purchase of an owner’s shares of a corporation.

Process 110

Process Practices Terms and Conditions Work Management 110

Launch Marketing

APRIL 15, 2020

Even if your 2020 planning accounted for contingencies, the odds are that you did not plan for such a colossal and inimitable disruption. Leaders should also examine current industry trends. Nielsen has a deeper in-depth study tracking the effects of COVID on certain markets, which gives a good insight into overall behavior and trends.

Planning 72

Planning Marketing Plans Work Management Contingency Planning 72

Hubspot

DECEMBER 7, 2020

Let’s unpack some more detailed trends — and potentially permanent changes — we’re seeing as a result of the COVID-19 pandemic. Gartner found that the COVID-19 pandemic has led 32% of organizations to replace full-time employees with contingent workers and contractors. Some organizations are outsourcing more marketing projects.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

Navigate the Channel

SEPTEMBER 7, 2017

There are other aspects that are handled much better through computers, including data collection, trend analysis and certain customer acquisition tactics. Prospecting from trend analysis is a tedious job that no one goes to college for. One of the best uses of AI is anticipating the needs of new customers. Deeper Learning.

Marketing AI 56

Marketing AI Top of Funnel B2B DemandBase 56

BenchmarkONE

JULY 28, 2022

The reputable agencies we know delve (especially those that have been in the industry for a long time) into research to better understand the industry and trends that are shaping it. They know how the industry is changing and are well-prepared to deal with the contingencies. .

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies Work Management 85

Martech Advisor

FEBRUARY 3, 2020

Learn More: 5 In-App Spending Trends to Watch. Overall, in-game spend has grown 16 percent this year, with double-digit growth expected to continue into 2020. eMarketer attributes the growing spend in this category to a few important factors: Better ad technology. More free-to-play mobile games.

Advertisements 62

Advertisements Advertising Mobile Advertising Allocation 62

TrustRadius Marketing

FEBRUARY 3, 2022

Contingency plans for disaster recovery should also be put in place. This increases the chances of successfully setting KPI metrics and identifying trends. To help avoid a data breach, employees should be briefed and trained on basic security precautions to take while in the workplace.

Work Management 52

Work Management Enterprise Management Budget Programs Contingency Planning 52

Vision Edge Marketing

SEPTEMBER 24, 2013

We must use the data to identify and see—to see patterns, trends, and anomalies. Visualization is an important step for exposing trends and patterns that you might not have otherwise noticed. . And gleaning the insights from the data is what makes the data valuable. . Merriam-Webster defines insight as the power or act of seeing.

Act-On 100

Act-On Analytics Customer Surveys Paid Search Agency 100

Customer Experience Matrix

MAY 23, 2012

Changes in these can predict the future, but it's tricky to distinguish real trends from random variations. Even careful testing can’t always capture all program steps or contingencies. Again, the real need is to understand the factors that determine future results, such as response rates and funnel velocity.

Lead Ranking 120

Lead Ranking Contingency Planning Planning Lead Scoring 120

Biznology

AUGUST 15, 2016

Key to all these problematic trends is the challenge of justifying such high compensation and restoring trust in today’s management. There has been widespread resistance to greater transparency and suggestions for making CEO pay more credibly contingent on company performance.

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

Televerde

APRIL 30, 2020

Make sure you get the most out of your investment by testing your technology, and having a contingency plan in place if anything goes awry. While the circumstances forcing events online might be temporary, the trend of digital events likely isn’t. The last thing you need is for your VPN to crash or your dog to eat your Ethernet cord.

Contingency Planning 52

Contingency Planning Case Study Case Studies Multi-Channel 52

Outbrain

APRIL 29, 2020

Network Trends. However, not all aspects of Advertising are trending up, in fact, the average Cost-Per-Click (CPC)- since the beginning of March has declined by 25% for all buyer types for native ads — a good decline. And not only are network trends changing, but we are also starting to see a shift in consumers’ reading patterns.

Cost per Acquisition 29

Cost per Acquisition Cost Per Click Contingency Planning CTR 29