Vision Edge Marketing

MARCH 14, 2023

Research by Aaron Wildavsky found that firms with organizational resiliency are better able to face and overcome adversity and are more proactive and flexible when encountering a crisis. Recommended Action Steps: Conduct scenario analysis and planning, then use the learnings to develop contingency plans.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Seismic

MARCH 12, 2024

As you embark on your journey to achieve “best-in-class” enablement with Seismic, remember that success is contingent on a critical factor: understanding your current state of enablement maturity and aligning your business outcomes accordingly.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. 824 firms across six professional services industry groups participated in this year’s research. Questions like these are what we designed this study to answer.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Zoominfo

SEPTEMBER 10, 2020

Meanwhile, supermarkets and wholesale clubs made pioneering moves to entice customers to return, making discounts contingent on people swiping a card or keychain tag to get the savings. As of 2019, Americans check their mobile phones once every 10 minutes on average, according to research sponsored by Asurion.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Vision Edge Marketing

MARCH 14, 2023

Research by Aaron Wildavsky found that firms with organizational resiliency are better able to face and overcome adversity and are more proactive and flexible when encountering a crisis. Recommended Action Steps: Conduct scenario analysis and planning, then use the learnings to develop contingency plans.

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

Marketing Insider Group

SEPTEMBER 14, 2020

Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. These competitive bids force little to zero contingencies, limited stakeholder ownership, high risk of delay or misfire (if the account is won), and reduced close rates.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Tony Zambito

MAY 6, 2020

There are many different types of goals as has been researched on goal-based theories in the past few decades. Companies and organizations are either having an unintended spiked increase in business, sitting on the sidelines, retrenching to survive, or making contingency plans to reopen. Whether they are buyers, consumers, or patrons.

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

Leadspace

DECEMBER 7, 2016

When Apple’s chief Artificial Intelligence researcher Russ Salakhutdinov announced yesterday the company’s intention to start publishing its AI research, the news generated no small amount of media attention. After all, the tech giant is known for the strict regime of secrecy imposed on its research by founder Steve Jobs.

Marketing AI 59

Marketing AI Research Paid Search Agency Ideal Customer Profiles 59

Brandpoint

MAY 28, 2020

Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. Research shows 70% of consumers want to know what brands are doing to address social and environmental issues, and 46% pay close attention to such factors when they buy products. Redirect marketing money. Publicize community efforts.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

The Marketing Blender

NOVEMBER 4, 2022

There are many options available, so it’s important to do your research and select the channels that will work best for your business. Keep in mind, this should all be contingent on your forecasting. Once you know how much you are willing to spend on each new customer, you can start evaluating potential advertising channels.

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

DiscoverOrg

JANUARY 22, 2019

Even more confusing is the fact that most of our research analysts aren’t even on LinkedIn. Certain types of companies have a large blue-collar contingent of workers who do not have much use for a professional social network. At DiscoverOrg, as of January 15th, we have 556 full-time employees. According to LinkedIn, we have 658.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Markempa

FEBRUARY 6, 2018

Writers note: You can view part two of our interview here: New research: Empathy and how to solve buying problems Can you tell our listeners a little bit about you and your background? We get after that, again, with all sorts of analysis and research. This is brand new research for us. How can sellers drive account growth?

Gartner 40

Gartner Research Cross-Selling Work Management 40

Launch Marketing

FEBRUARY 14, 2024

Conducting market research helps your organization gain the critical information to understand and define your target audience. This research will also help you uncover key priorities and pain points that will guide your messaging and marketing efforts. To ensure the launch day goes well, focus on the planning.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Aberdeen

DECEMBER 12, 2022

4 of Research Meets Reality — Small Business HR Technology, with Mike Lock and Jim Stefanchin. Aberdeen recently wrapped up research focusing on small businesses (under 100 employees). Employers are dealing with full-time, part-time, and a growing number of contingent workers. (This article stems from Ep.

Small Business Marketing 40

Small Business Marketing Resources Contingency Planning Business 40

Martech

SEPTEMBER 14, 2023

McKinsey research indicated that only 37% of enterprise decisions were made with the best quality and velocity. As marketing or GTM leaders, shifting to value creation requires research and a strong understanding of your capabilities and customer base. Recognize well-researched and proactive strategies.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 120

ClickDimensions

APRIL 22, 2021

In addition, research has shown that people struggle to remember statistics, but take action in response to stories. Researchers believe storytelling became part of our culture even before language was fully developed. It also ignores that storytelling is an integral part of our cultures and humanity. Data storytelling is no different.

Storytelling 71

Storytelling Television marketing Statistics Impressions 71

Heinz Marketing

APRIL 7, 2020

Now’s the time to think ahead, discuss contingencies, evangelize preparedness so when/if the time comes you can take decisive action and the team will understand their role. Instead, there may be “essential” deadlines along with some that are more flexible. Be purposeful: Purpose helps people focus and get through uncertain times.

Thought Leadership 98

Thought Leadership Business Work Management Marketing Management 98

Heinz Marketing

MARCH 28, 2020

Earlier this week with our research partner OnTarget , we launched a new weekly Business Pulse Check survey to better understand how businesses across industries are wrestling with real-time conditions. Planning for contingencies amidst ever-changing variables and possible outcomes. Maintaining or adjusting sales expectations.

Customer Surveys 81

Customer Surveys Practices Contingency Planning Best Practices 81

Sprout Social

JULY 28, 2021

For Sprout, that meant doing several months of research to understand why prospects choose (or sometimes don’t choose) to do business with our company, what needs or pain points our product addresses and how our company is perceived in our industry. For us, it was our sales and success teams. The art of home maintenance.

Brand Identity 126

Brand Identity Branding Ad Building Work Management 126

MLT Creative

MARCH 6, 2012

Research shows that motivating behavior is contingent upon many factors, but let’s examine three in particular: attention, relevance and confidence. Relevance: Researchers have found that people will cognitively elaborate on what you’re saying if it’s personally relevant.

Research 40

Research B2B Advertising Agencies B2B Sales 40

BenchmarkONE

JULY 28, 2022

First is the technology it uses to get clients’ projects done, from keyword research tools to content distribution. . Second are the tools the agency uses to conduct research (about its processes) and review its performance to determine the most effective strategies for each client’s industry. . does it use: free or premium?

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies Work Management 85

Sprout Social

APRIL 29, 2021

As we look to the future of marketing, it will be contingent on our ability to understand, leverage and, in many ways, start with social. Download our latest research to take a closer look at the state of social media after a year of transformation. For 55% of consumers , that experience starts on social media.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

It’s about helping people solve problems or achieve goals.” — John Barrows , CEO, JB Sales “Sales are contingent upon the attitude of the sales[person], not the attitude of the prospect.”

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

Vision Edge Marketing

APRIL 14, 2020

If necessary, conduct research to flesh out the details and increase your understanding of the remaining scenarios. Include clear contingencies if another scenario—or one that hasn’t been imagined—begins to emerge instead. We recommend that you identify at least 3-5 critical uncertainties.

Contingency Planning 142

Contingency Planning Planning Terms and Conditions Analysis 142

Convince & Convert

MAY 5, 2014

You need strategy, research, metrics, software (I recommend Addvocate.com , where I’m an investor). You need strategy, research, metrics, software (I recommend Addvocate.com , where I’m an investor). But, getting there isn’t a snap. That would be a gross oversimplification.

Guidelines 167

Guidelines Social Media Social Networks Trust Marketing 167

Brandpoint

NOVEMBER 15, 2021

How to Prepare Think of contingency plans and safety details first. How to Prepare Start researching ways to collect zero-party data. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

ClearVoice

DECEMBER 28, 2021

Take some time to research upcoming conferences, reserve your space (whether virtually or in-person), and make a note of your planned events. If you cannot work for a temporary amount of time, what is your contingency plan, and do you have a support team? Are you tracking your data, and how can you automate this process or the reports?

Contingency Planning 122

Contingency Planning CPA Cost per Acquisition Work Management 122

Sprout Social

AUGUST 31, 2022

Continue your research as you find the platform that works best for you. Your KPIs are contingent on each goal so choose those metrics after confirming your goals. Take a deep dive into research and review your brand’s social media data and analytics to decipher the best timing trends. could be a sweet spot for posting.

Social Media 103

Social Media Work Management Marketing Management Organization 103

Belkins

MARCH 12, 2020

The research by McKinnsey & Company outlines at least three scenarios that businesses should consider: Quick recovery. Working on the contingency plan and stress-testing to evaluate your financial preparedness. We can talk all we want about contingency plans and etc., However, we made it. And we will make it again.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

Goolara

MARCH 11, 2020

We did some research, looking at a large collection of emails we’ve received to determine what criteria caused the ISP to show the unsubscribe link. In our research, most of the cases where the ISP showed the unsubscribe link the email included the List-Unsubscribe header. The Link’s Reputation Score.

Ideal Customer Profiles 71

Ideal Customer Profiles Domain Phishing Deliverability 71

Hubspot

JULY 27, 2023

Conduct research on their prospects. Writing unique email copy, running preliminary market research, or updating CRM profiles, among others. Inspire yourself with Google’s contingency plan to avoid following in their footsteps. They use it to: Create content for their outreach emails. Analyze data and create reports.

Marketing AI 58

Marketing AI Tips Contingency Planning Ideal Customer Profiles 58

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The research also shows that mid-size ($5-$49.9 What a difference a year makes.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Attendify

JUNE 13, 2019

A much smaller contingent will host multiple training sessions as you near your event date, pair you with a dedicated customer success manager, and check in pre- and post-event with helpful tips and data insights. Event professionals learn early on to come up with contingency plans in case things go south.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

GrowPowerful

MARCH 14, 2023

In the past five to seven years, there has been a lot of quantitative research about the difference between companies with formal mission statements and those that get laser-focused on becoming purpose-driven companies. That means developing a plan, working it, and creating contingencies until you hit it.

Paid Search Agency 52

Paid Search Agency Companies Contingency Planning Peer-to-peer 52

Televerde

APRIL 30, 2020

I did some research, spoke with some people, and here are some nifty tips and insights I’ve compiled to help us get the most out of this year’s virtual SiriusDecisions Summit. Make sure you get the most out of your investment by testing your technology, and having a contingency plan in place if anything goes awry.

Contingency Planning 52

Contingency Planning Case Study Case Studies Multi-Channel 52

SendX

FEBRUARY 25, 2019

If you are able to deliver amazing content that is contingent on your lead’s behavior can help to drive even more traffic to your website, will help to increase overall social engagement, and eventually result in higher sales conversions. You can use the research to continue improving the profits you earn.

Marketing Funnels 159

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 159

SalesIntel

MAY 27, 2022

Eliminate the contingency for cold calling. ? The following process reflects researched-based answers for good results. ? Social selling is a method (or a process) used by B2B sales reps to interact directly with prospects. This sales technique is used to: ? Find the right prospects. ? Improve sales lead generation. ?

Sales Management 52

Sales Management B2B Sales Top of Funnel B2B 52