Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan
Everything Technology Marketing
NOVEMBER 14, 2009
In keeping with the Boy Scout’s Motto, “Be Prepared,” this step prepares you to anticipate how competitors and prospective customers might react so you can anticipate potential adjustments and develop contingency strategies. Step Five: Developing the Plan Objectives Your measurable objectives are the basis of a GTM Tactical plan.
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