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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. So, make sure you listen to your customers and understand their behavior.

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MedTech Product Launch Strategies: The Keys to Success

Launch Marketing

Social Media helps boost your brand awareness , which is critical during a product launch. You and your team must engage with your audience on social media. Check out this complete guide, successful social media marketing for a B2B product launch for more. Think of the basics for the campaign.

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4 Qualities SMBs Should Look For When Vetting Content Marketing Agencies

BenchmarkONE

First is the technology it uses to get clients’ projects done, from keyword research tools to content distribution. . Which keyword research, email marketing, project management, scheduling tools, etc., They know how the industry is changing and are well-prepared to deal with the contingencies. . does it use: free or premium?

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What’s a Website for, Anyway? A Content Strategy Primer

ClearVoice

Your revenue stream is ultimately contingent upon what your company or organization does differently for its customer base than its competitors. Add social media : Have a juicy social feed? That brand of filler content has a place, but it’s more likely on social media or an internal company newsletter.

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SEO Project Management: A Guide To Organizational Nirvana

Conductor

Use keyword research to uncover topics and themes for content that will allow you to rank for keywords and terms that are important to your business. Analyze keyword popularity and usage seasonality to decide when to publish or update content. Writer creates copy for social media channels. Topic ideation.

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More Data Does NOT Equal Better Insights

Vision Edge Marketing

And, by now, all of us have been exposed to the conversation about Big Data—the voluminous unstructured data that is collected from nontraditional sources such as blogs, social media, email, sensors, photographs, video footage, and so on. . Keyword: Seeing. Every day, there are more than a billion posts and 3.2 That is, to .

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What’s a Website for, Anyway? A Content Strategy Primer

ClearVoice

Your revenue stream is ultimately contingent upon what your company or organization does differently for its customer base than its competitors. Add social media : Have a juicy social feed? That brand of filler content has a place, but it’s more likely on social media or an internal company newsletter.