Navigate the Channel

JANUARY 2, 2023

No perfect recipe exists for this, as the choice is contingent on your marketing campaign goals and resources and—most importantly—what channels your customers like better and use. According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. Or is it an onboarding journey?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Hubspot

JANUARY 26, 2017

This approach ensures that your traffic numbers aren’t entirely contingent on people directly searching for your brand name. There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. Video marketing is an engaging content format that can diversify traffic.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

AUGUST 9, 2018

The responsibilities of an SEO specialist include improving the ranking of a website on a search engine results page (SERP), conducting keyword research, making technical SEO recommendations and designing the site architecture, and analyzing and applying metrics on website and keyword performance. Marketing Job Resources.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

ClearVoice

MARCH 3, 2020

In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114