Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops
Marketing Insider Group
SEPTEMBER 14, 2020
Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. These competitive bids force little to zero contingencies, limited stakeholder ownership, high risk of delay or misfire (if the account is won), and reduced close rates.
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