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On the limits of personalization

Biznology

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. A lot of executives we talk to put personalization at the top of their priorities without considering all the implications of the decision.

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Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]

ClearVoice

An effective plan incorporates an emergency response, who to communicate directly to, outward and inward reputation management plan, disaster recovery, contingency communications, business continuity, and a clear delineation of key personnel and their list(s) of responsibilities. Facebook, Twitter, Instagram). Click To Tweet.

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End-of-the-Year Checklist: 5 Tasks Freelancers Should Tackle Right Now

ClearVoice

For example, Facebook and Instagram have a hub for creating, scheduling, and analyzing your content. Go to Facebook Business Insights to review things like the most engaged time of day for your content, most engaging topics for your audience, etc. Are you tracking your data, and how can you automate this process or the reports?

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What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

Swift launched the countdown on October 14 with the promise of revealing one set of lyrics per album track daily, each in a unique image with some level of personalization, either to the song, or where Swift is at the moment (e.g. Each image is also in her handwriting and some also include doodles, offering another personal touch.

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Digital learning and the invisible Digital Divide

Biznology

As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them. After all, nobody gets training in Google, Facebook or iPhones. We just use them.

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How to Capture Brand Content Like the Pros  

Martech Advisor

It’s clear that video content brings life and personality to your brand, however, 35% of marketers report that creating engaging visual content consistently is one of their top struggles. According to the Content Marketing Institute, B2C marketers have increased their audio/visual content by 69% as compared to last year.

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How To Keep Calm And Manage Your B2B Sales During Coronavirus Outbreak

Belkins

From Facebook and Google to Qualtrics, major companies prefer to play it safe and not take any chances. Working on the contingency plan and stress-testing to evaluate your financial preparedness. We can talk all we want about contingency plans and etc., The changes and cancellations have been happening since February 2020.