KoMarketing Associates

AUGUST 10, 2021

Nearly 48% say they are using it to develop creative content , and 32% claim to use it to analyze trends. YouTube also jumped by 20% to 56%, indicating that video content may becoming more critical to B2B marketers, as well as their audience. B2B Marketers and Social Media Channels.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

JULY 31, 2018

Marketers are still developing an ample amount of video content to reach their target audiences, according to new research, and they are using a multitude of social channels to distribute their work. are leveraging video content this year, and 61 percent have plans to do so in 2019. More Marketers Creating Original Video Content.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

KoMarketing Associates

APRIL 11, 2017

For more insight into the results and how marketers are personalizing their content, we spoke to Vidyard content marketing manager Kimbe MacMaster on the report. How can B2B marketers further optimize their video content? It allows the B2B marketer to re-cut their video to optimize that video’s content and try again.”.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. But how is this shift in content consumption and formatting impacting marketers’ overall strategies? Consistency is so important.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

JUNE 22, 2017

As marketers turn to video content more frequently, they are optimistic about its potential to drive revenue, specifically via social platforms. According to a survey conducted by Wochit, 75 percent of social video publishers are optimistic about the revenue-generating potential of their content this year.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Mobile Advertising 120

KoMarketing Associates

FEBRUARY 18, 2021

As the investment in video content continues to ramp up, new research suggests that marketers will keep using this form of collateral to resonate with their target audience. The Growing Investment in Video Content Marketing. That being said, the authors of the report write that “there remains potential for growth in video use.”.

Video Marketing 169

Video Marketing Youtube Statistics Internet Marketing 169

KoMarketing Associates

JANUARY 19, 2021

In terms of investment in digital platforms this year, the majority of marketers (54%) said that they will increase how much they put into YouTube, while 34% said that they will at least contribute the same amount they’ve been putting into it thus far. Marketers and the Value of Video Content.

Video Marketing 159

Video Marketing Planning Youtube Statistics 159

KoMarketing Associates

DECEMBER 10, 2020

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Social Media Marketing and Video Content. This is a 3% increase from 2019, and a 14% leap from 2018, suggesting that more customers are consuming video content on the platform. recorded back in 2019.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

DECEMBER 3, 2020

Other channels that made the list were content marketing (40%), video marketing (35%) and email marketing (33%), proving that marketers continue to find difficulty with attribution in varying areas. Instagram (14%), YouTube (13%) and Twitter (13%) also made the list, followed by LinkedIn (12%) and Snapchat (6%).

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

KoMarketing Associates

DECEMBER 3, 2019

This is followed by YouTube (88%) and Instagram (88%). This is not the first report to suggest that interactive content – particularly video – is popular among marketers’ target audiences. Video Continues to Be Beneficial to Marketers. Furthermore, in terms of most valuable assets, the majority of buyers cite video (51%).

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

KoMarketing Associates

FEBRUARY 10, 2021

’ Content for featured snippets is automatically pulled by Google from indexed web pages that Google believes matches the user’s intent.”. Simply optimizing your content for featured snippets is no guarantee you’ll get the coveted “position zero” (another common term for featured snippets). SEO Consideration. SEO Consideration.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

APRIL 28, 2021

This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). HootSuite recently published its “Social Trends 2021” report, and statistics showed that the overwhelming majority of marketers (61%) intend to increase their investment in Instagram for the remainder of the year.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. When generating new content ideas, I typically start the process with Google.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JANUARY 25, 2019

However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

KoMarketing Associates

FEBRUARY 18, 2020

The majority of respondents (74%) said that social content is the favored advertising choice among marketers looking to build their company brand. Most marketers are directing their funds toward Facebook (34%), followed by Instagram (14%), YouTube (13%) and Twitter (13%). The Continued Investment in Social Media Marketing.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

KoMarketing Associates

MARCH 22, 2019

As video grows in prominence, research suggests that more marketers are turning to this form of content to resonate with their target audiences. Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent).

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

KoMarketing Associates

MARCH 1, 2018

It’s important for potential B2B marketers to be aware of the following: Don’t use Automatic Placements: Automatic placements gives Google free reign to display your ads on every and any site within the GDN irrespective of content, quality, topics, traffic or any other factor. Final Thoughts.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

FEBRUARY 23, 2021

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). HootSuite recently conducted its “Social Trends 2021” survey, and the results showed that most marketers (61%), intend on increasing their investment in Instagram over the course of this year.

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

KoMarketing Associates

JUNE 8, 2021

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). HootSuite conducted its “Social Trends 2021” report, and data suggested that most marketers (61%) intend to boost their investment in Instagram for the remainder of the year. Only 26% claimed that they were going to be increasing their investment in Twitter.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

MARCH 15, 2016

Usually Facebook has more discussions going on, and LinkedIn groups have turned into users sharing their content or events. Push Sponsored Content to Ideal Audience. You can also promote your content on Twitter and LinkedIn to get it in front of more people. Advertise on YouTube. Target Job Titles in Campaigns.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

JANUARY 9, 2019

At the moment, the majority of marketers’ social media budget (almost 60 percent) goes toward content creation. About 60 percent cited Facebook, while 49 percent said YouTube will see an increased focus. In terms of channels, 74 percent of marketers claim that they will increase their investment in Instagram in the coming months.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

KoMarketing Associates

JANUARY 8, 2019

This was followed by YouTube (75 percent) and Instagram (53 percent). When it comes to social media networks that people use more frequently in 2018 compared to 2017, however, YouTube comes in the top spot (63 percent), followed by Instagram (61 percent). Marketing Executives and Social Media Use.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

FEBRUARY 6, 2018

The majority of marketers (27 percent) said that they can personalize some content to cater to their audiences, but not much. Understanding a generation’s preferences may help when it comes to utilizing social media platforms for marketing, such as YouTube, according to previous research.

Customer Surveys 120

Customer Surveys Generation Youtube Pricing 120

KoMarketing Associates

JUNE 27, 2019

Some forms of digital marketing and content, such as video, are seeing more success than other tactics. Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). Video Marketing Continues to Grow in Prominence.

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

KoMarketing Associates

AUGUST 18, 2020

B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. Meta description 2: Want more engagement from your content? Then LinkedIn video marketing is an essential tactic for your B2B content marketing strategy. Marketers prefer video for their lead generation goals over any other content format.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

FEBRUARY 5, 2015

The integration of video content has been a confusing topic for many in the B2B space. Below are five ways that video can make a great addition to your existing B2B content and marketing strategies. The team at Search Engine Journal have been creating interviews for our YouTube channel for nearly the past two years.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

JUNE 27, 2017

At this point we’ve all seen the stats around YouTube consumption and the billions of hours of video being viewed every day. If you take a look at their YouTube channel , they have a pretty substantial list of videos broken down by theme and business line. While it was certainly fun to make, Matt V. Crazy, right?! Not exactly.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

MAY 19, 2015

I wrote a little bit about this over on Search Engine Land but the takeaway for me was this – how users search is changing and as search marketers, we must adjust our keyword and content strategy accordingly. Interestingly enough, as I was writing this post, a report was released from Google that looked at YouTube searches.

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

KoMarketing Associates

MAY 25, 2022

When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar. Reach YouTube viewers . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Brand awareness .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JUNE 25, 2019

Live streaming over the last few years has proven two things: 1) it can work for almost any brand and 2) social platforms likely prefer live streaming compared to scheduled or traditional types of content. Facebook is likely the largest live streaming social media platform, outside of YouTube. More Useful Content.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

AUGUST 27, 2019

After all, Content Marketing Institute reported that 61 percent of B2B marketers increased their use social media for content marketing purposes compared with one year ago. In-Depth Content Creation. danumbro has your back on this one #TrailblazerTipTuesdays [link]. — Pardot (@Pardot) August 20, 2019.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

FEBRUARY 5, 2019

This feature is especially valuable to understand search intent and provide information (or content) that is aligned. Video thumbnails appear in results (mostly from YouTube). YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc. SEO Consideration.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

APRIL 23, 2019

With the top ones overall being Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest, social media managers can look at each platform’s demographics and content to see where they’d be a good fit. The audit can also outline where to find content. Can I Repurpose More Content? What Should We Be Posting?

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

AUGUST 29, 2017

Google Analytics YouTube Channel. From quick tips to deep dives, the Google Analytics YouTube Channel has you covered. However, using the “Analytics” label can help you narrow the content to just those posts that are more relevant to your GA education. Google Analytics Google+ Page. Google Analytics Google+ Community.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

JANUARY 19, 2017

The majority of Gen Y respondents (64 percent) and Gen X respondents (54 percent) said they were heavy users of Facebook, while most of Gen Z respondents (66 percent) said they visit YouTube numerous times each day. This data suggests that digital marketers may be able to reach customers through these specific social media outlets.

Tactics 120

Tactics Generation Mobile Advertising Paid Search Agency 120