Digital B2B Marketing

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. And they’re right. So what else can you do?

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7 B2B Content Marketing Lessons from Call of Duty 2

Digital B2B Marketing

It is an example of content marketing that many B2B marketers can learn from. Everyone of of them can apply in B2B content marketing as well. It Grabs You The video immediately jumps to the content. It is Worth Sharing Because of all of the elements above, the video is worth sharing and on YouTube has been viewed more than 1.1

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B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

Here are two of the easiest opportunities for many B2B marketers to execute on: Repurpose existing content. Examples include slides using a platform like Brainshark and creating short videos based on the content of existing blog posts. Make video part of your content schedule , similar to blog posts and articles.

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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

You are creating great content and your website delivers a great experience with a strong conversion rate. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment.