B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Links to new content on your website. You do frequently add content to your site, don’t you?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

JULY 9, 2014

At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Inbound marketing specialists optimize content to attract the right leads and convert leads to customers. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

JANUARY 23, 2013

Reach is defined as the number of total people who have seen any content from your page in a designated time period. Track the # of followers on your company page as well as weekly page views , clicks and unique visitors , all stats on your LinkedIn Company Page Insights. Track # of subscribers as well as views. Slideshare.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

OCTOBER 13, 2011

There are two things that copywriting is critical for today – social sharing and content. The more compelling content you have online that people can relate to and share with others, the more chance your business has of getting found online. Content Optimization. This is both science and art. Marketing Technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JANUARY 3, 2014

So it’s not that “content is king,” it’s that “substantial content is king.” Your presence on social media and how others share your content makes a huge difference. Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Get more visual.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JUNE 4, 2012

I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. The tool has links to several other social media sites, such as Google+, Pinterest, YouTube and more. She mentioned from time to time that she saw my activity, but Saturday she reached her limit.

Social Networks 100

Social Networks Social Media Twitter Curation 100