Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. It means that YouTube is much more then just a community in itself as Shmuel perceived it.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. Content choice: research survey. jill_rowley : @lauraramos - content needs to be about me and my needs, not you and your products, your awards. The result was better than Eloqua could ever have expected.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

FEBRUARY 24, 2008

Here is a clip I found on Youtube. We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. Bob Kent by Bluecoat Systems (by far the funniest - why is it not on YouTube?)

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

SEPTEMBER 17, 2006

Just like YouTube , there's a new picture slide show tool out there that B2C marketers should get a handle on. Tags: slide , youtube , user generated content , Web 2.0 , B2C. It's called Slide. Here's a sample : If you own a small business, you can also use this to show off your products in Ebay, Craigslist and other formats.

Web 2.0 100

Web 2.0 Youtube Sample Tagging 100

Anything Goes Marketing

SEPTEMBER 30, 2006

It combined, TV spots, search marketing and even YouTube videos !! Check out the META tag description the campaign site : meta name = "description" content = "So you like that funny Honda Element TV commercial, huh? It's even advertised on frickin' Wikipedia and Youtube. Why is this campaign so good? It's a great product.

Order 100

Order Youtube Wikipedia Advertising Agencies 100

Anything Goes Marketing

FEBRUARY 13, 2008

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog!

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua Blogger 100

Anything Goes Marketing

NOVEMBER 16, 2008

Don't miss these great opportunities to build marketing content. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100