| | | Anything Goes Marketing | |  Content + Youtube | 12 articles |
| Page 1 of 1 | Previous | Next | ANYTHING GOES MARKETING APRIL 7, 2010  Wake up and Send More Email What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication. In terms of having the necessary content, many organizations may be surprised at the content that they already possess. In today’s B2B purchase process, the marketer is no longer in charge. | ANYTHING GOES MARKETING JANUARY 23, 2007  Even Your Father is on YouTube I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. Shmuel argued that Dove angered the entire YouTube community as YouTubers perceived the video as self-serving for Dove and not adding to the YouTube community. | | | | | |
| ANYTHING GOES MARKETING AUGUST 3, 2009 Tips on Using Twitter to Boost Your Marketing Efforts You could probably create an RSS feed from this URL as well and then display this content in real time. If you’ve posted a bunch of pictures on your Facebook fan page or videos on your YouTube page, use Twitter to promote it. Twitter can also be used to direct customers to content and/or discussions in a customer only portal. Just ensure you warn your followers as you don’t want to alienate those that can’t access the content. Are you already tired of Twitter? Do you think it’s just a fad? As you read these, you need to think about your end goals. It’s that easy. | ANYTHING GOES MARKETING SEPTEMBER 17, 2006 Have you Heard of Slide for Posting Pictures? You Should! Just like YouTube , there's a new picture slide show tool out there that B2C marketers should get a handle on. youtube Tags: slide , youtube , user generated content , Web 2.0 , B2C. It's called Slide. Here's a sample : If you own a small business, you can also use this to show off your products in Ebay, Craigslist and other formats. Want to create your own Slide, start here. Have fun! Chad H. | ANYTHING GOES MARKETING SEPTEMBER 30, 2006  Honda Gets its Elements in Order With Fun Game It combined, TV spots, search marketing and even YouTube videos !! Check out the META tag description the campaign site : meta name = "description" content = "So you like that funny Honda Element TV commercial, huh? It's even advertised on frickin' Wikipedia and Youtube. Tags: B2C online marketing integrated marketing youtube Why is this campaign so good? It's funny! | ANYTHING GOES MARKETING NOVEMBER 15, 2009  B2B Marketing Trends From Eloqua Experience 09 Via Twitter The content generated by the event attendees was almost as good as the content from the speakers themselves. Content choice: research survey. jill_rowley : @lauraramos - content needs to be about me and my needs, not you and your products, your awards. This sold out event brought together some of smartest marketers from all over the world. Because it’s real. Chad H. | | | | | | | |
| -
ANYTHING GOES MARKETING | TUESDAY, AUGUST 7, 2007  5 Ways to Set Expectations in Online Marketing
They should control the type of email, the frequency and the content. Tags: email marketing Comedy Blogging lead conversion e-marketing youtube I was camping this past weekend and my sister brought with her a CD of this hilarious comedian, John Pinette. If you haven't heard of him, you will soon enough. Here's a clip of him describing how he hates lines of any kind. Why is this so funny? think we all hate lines. We all hate waiting. We want what we want and we want it now! The reality is that we're going to have to wait. Setting Expectations the Right Way in Online Marketing 1. MORE >> -
ANYTHING GOES MARKETING | SUNDAY, NOVEMBER 16, 2008  The Recession is Here - Time to Become an Eco-Marketer
Don't miss these great opportunities to build marketing content. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. You don't need to just focus on pushing out new content, you probably have some gold nuggets that may be hidden on your site. youtube landing pages enewsletter RSS webinars / webcasts Google or support a "Save the Whales" campaign. bonus R is "Remove". MORE >> -
ANYTHING GOES MARKETING | SATURDAY, SEPTEMBER 30, 2006  Writing for the Reader: Preview Pane and Blog Feeds
This has lead to adding a link to YouTube videos that I post and not just adding in the video. Make it easy for those people that want to check out your posts (hey, I don't have many): Content should be clearly laid out If you use images, include actual links so all viewers can see them Make it easy to scroll Add helpful links to view old posts if they relate to the current one Remember - have fun and keep on blogging! Chad H Tags: youtube , bloglines , marketingsherpa , technorati , feedburner , blogpulse , preview pane , MS Outlook , blog designWhat does it all mean? MORE >> -
ANYTHING GOES MARKETING | TUESDAY, MAY 1, 2007  Web 2. Slowww - Low Adapatation by Corporations
Putting that same video on YouTube and other PUBLIC video sharing platforms is. I'm not even going to touch areas such as allowing the public to "tag" or recommend content (for more of this, see my recent post on USA Today ). Yes, there are horror stories out there regarding user generated content but as I've said in the past, if you're already in the public, people are talking about you. USA Today , YouTube , blog marketing. The discussions around web 2.0. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. savvy. MORE >> -
ANYTHING GOES MARKETING | WEDNESDAY, FEBRUARY 13, 2008 Anything Goes Marketing is Attracting Attention
Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." In any case, people are listening out there and blog content is like a search engine magnet or a web traffic firecracker. Thanks Bulldog! You even spelled my last name right (it doesn`t happen very often). Thanks BtoB Magazine! Chad H. MORE >>
- Are Webisodes Just for B2C? Who Hired Bob? ANYTHING GOES MARKETING | SUNDAY, FEBRUARY 24, 2008
| |
