Content and Youtube - B2B Marketing Zone

Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

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APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. The content you serve in each channel should change accordingly. The content you serve in each channel should change accordingly. Read more: The Anatomy of a Strategy Demand Marketing Plan: The Insights Phase.

Top of Funnel

Top of Funnel Advertising Channels Peer-to-peer Elasticity

The Key to Successful In-Person Events

ANNUITAS

OCTOBER 20, 2015

It’s not the band playing (although sometimes that can help) but it really comes down to content and communication. The best events are the ones with the best content, but there is more to it than just great programming. Content and communication are key to running a successful event. Heading to B2BForum tomorrow?

Personalization

Personalization B2B Sales Youtube Course

B2B Marketing Zone

ANNUITAS

Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

The Key to Successful In-Person Events

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