Remove writing

WriteSpark

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Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. The question becomes: Should SMEs write technical sales materials? Lack of writing skill and training. Writing for search engines.

SME 120
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Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. The question becomes: Should SMEs write technical sales materials? Lack of writing skill and training. Writing for search engines.

SME 120
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White Papers: Refresh or Write Fresh?

WriteSpark

Why reinvent the wheel with a new paper when you can revive an existing content asset? Readers know technology changes fast and they will likely ignore content that is more than 12-18 months old. What are your criteria for refreshing a white paper or other marketing content? Was written more than a year ago.

Paper 120
article thumbnail

White Papers: Refresh or Write Fresh?

WriteSpark

Why reinvent the wheel with a new paper when you can revive an existing content asset? Readers know technology changes fast and they will likely ignore content that is more than 12-18 months old. What are your criteria for refreshing a white paper or other marketing content? Was written more than a year ago.

Paper 120
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Why Does Writing Take So Long?

WriteSpark

A typical commitment from a freelance writer, who will consider a week or more a reasonable amount of time to research, write, and polish the first draft of any but the simplest of sales documents. After all, you’re not looking for a literary masterpiece, just a solid and effective brochure or Web content. Project type and content.

article thumbnail

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. The question becomes: Should SMEs write technical sales materials? Lack of writing skill and training. Writing for search engines.

SME 120
article thumbnail

White Papers: Refresh or Write Fresh?

WriteSpark

Why reinvent the wheel with a new paper when you can revive an existing content asset? Of course, you may find some white papers that are so dated it''s better to simply replace them with a new paper, e-book, or other content to meet your marketing goals. What are your criteria for refreshing a white paper or other marketing content?

Paper 120