ViewPoint

APRIL 26, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Build A Content Hub That Converts. B2B marketing exec, Michael Brenner confirms that today’s B2B buyer is overwhelmed with the amount of product-centric content on the web. Report: Data, content drive email marketing. Via Marketo.

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

ViewPoint

APRIL 2, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Don't confuse this with only pushing your own agenda, but rather contributing a distinct point of view," Mitchell writes. PR Giant to Set Up New Content Marketing Unit. The B2B Marketing Advantage of LinkedIn.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

ViewPoint

FEBRUARY 8, 2016

For example, the marketing technologist needs to make sure the demand gen manager understands the limitations in certain technologies they use, and the storyteller needs to be able to take insight from both the technologist and the demand gen manager and apply it to their content.

CMO 168

CMO Planning Storytelling Ad Building 168

ViewPoint

MAY 9, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Mobile-optimized landing pages are essential to taking advantage of the trend toward fewer desktops and more smartphones and tablets, Abraham Nord writes. E-mail, search engine optimization and content marketing were the most popular B2B tactics.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

NOVEMBER 12, 2013

Original Content Attracts Twitter Followers. They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Consequently they’ve been spending more time writing about topics that they think will appeal to larger organizations.

Paid Search Agency 120

Paid Search Agency Marketing Leads Leads Lead 120

ViewPoint

JUNE 7, 2016

In another blog post , SiriusDecisions’ Jay Gaines (vice president and group director, demand) writes that getting sales to accept a lead (thereby terming the lead a sales-accepted lead, or SAL) is the most important (and most overlooked) step in the demand creation process. For various reasons, sales often won’t accept the lead.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

ViewPoint

APRIL 25, 2011

What they choose to do next in response to your content and communications is a critical pivot point. After all, the subject is top of mind enough to cause them to pay for content with information. In fact, many marketers are turning to 3 rd party content and considering content curation. Sharing great content.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

ViewPoint

OCTOBER 29, 2013

There’s no silver bullet in sales, he said, but one of the biggest mistakes people make is to create content — a blog, a slideshow, a video interview — and not share it wisely and effectively on social media. But he didn’t completely disown it, either.

Ideal Customer Profiles 120

Ideal Customer Profiles Cold Calling Fulfillment Linkedin 120

ViewPoint

NOVEMBER 29, 2011

As much as I enjoyed writing the book, it’s been even more rewarding to see and hear about its impact. A number of sales and marketing executives have shared how valuable the content is and how it has helped them.

Peer-to-peer 120

Peer-to-peer Lead Ranking Paid Search Agency Sales Qualified Leads 120

ViewPoint

MARCH 1, 2012

He adds that it can enable and support these two areas by helping with content marketing, lead nurturing, and lead qualification. As I was writing this post, I came across a blog with a painful recounting of an implementation that went awry for reasons that included exactly what Carlos discusses. Not enough of the right content.

Demand Generation 120

Demand Generation Work Management Marketing Management Lead Management 120

ViewPoint

SEPTEMBER 20, 2012

Bob adds, “I’m afraid that companies become so dependent on the technology and content management and lead generation that they’ll forget those basics. Why aren’t they interviewed by marketing more so they can create the content that will cause the company to pull in people who will care about those problems?”.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

JULY 12, 2012

Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules. She also writes the MarketingProfs "Daily Fix" blog. Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

FEBRUARY 26, 2013

At the very least, salespeople can write that extra sentence—the personal one—in their emails. Although webcams and smartphone apps that show your face to the caller may seem clunky and embarrassing, they do bring us a step closer to face-to-face communication. Cross-cultural leads are harder to close.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

ViewPoint

MAY 2, 2012

With content being red hot this year, Paul hears a lot from marketers that they don’t have enough content, and he adds that the point of that post is, “You probably have a lot more content than you realize.” ” Good Content Is Hard and Expensive Because the Stakes are Being Raised.

Social Media 120

Social Media BtoB Media Inbound Marketing 120