Tomorrow People

DECEMBER 13, 2018

“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. Much of our focus is on creating the right content to appeal to our B2B customers , but the tips here will be applicable to nearly every marketer.

Work Management 179

Work Management Marketing Management Service Trends 179

Tomorrow People

DECEMBER 11, 2018

Successful content marketers put their audience’s informational needs before their own desire to drive sales. Fortunately, new research from the Content Marketing Institute puts some hard numbers on how longer-term thinking leads to greater success overall. STEP 3: Document them in your content strategy. In the CMI.

Content Marketing 153

Content Marketing Lead Scoring Lead Ranking Content 153

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting content in view of your suspects and prospects is an awesome responsibility. Putting people ahead of the CONTENT MARKETING project.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

MARCH 27, 2018

We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. Let’s take a look at the good, the bad, and the ugly of working with a content marketing agency — from both sides. Things that drive content marketing agencies crazy.

Advertising Agencies 136

Advertising Agencies Work Management Paid Search Agency FAQ 136

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting content in view of your suspects and prospects is an awesome responsibility. Putting people ahead of the CONTENT MARKETING project.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Tomorrow People

APRIL 13, 2021

Research and discovery workshops are well underway, with a proposed strategy to include: The design, writing, and build of a new website. A lead generation content programme to drive SQLs into the pipeline. A series of sales enablement training and content. Promotional activities across a wide range of channels.

Marketing Proposals 156

Marketing Proposals Digital Experience Platform Paid Search Agency Advertising Agencies 156

Tomorrow People

APRIL 27, 2021

It's easy to see why creating thought leadership content doesn't get prioritized. Let alone for writing. But that’s okay, because thought leadership content doesn't really impact near-term results. And compelling thought leadership content tends to generate more, higher-quality leads. Summary & Takeaways.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Tomorrow People

JULY 20, 2017

Find out what you need to write an awesome agency brief in this SlideShare. Getting the most from your marketing agency comes down to one thing: a strong campaign brief.

Paid Search Agency 0

Paid Search Agency Advertising Agencies Ad Agencies Marketing 0

Tomorrow People

OCTOBER 27, 2020

Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. That includes taking a closer look at your content and channel strategy as well. Did we get it right?

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Tomorrow People

NOVEMBER 26, 2020

Before sitting down to write this, I might have said it was easy. But that's why communication, copywriting, and content creation skills are also critical. If you can commit to producing quality content that positions your SaaS product as the natural solution to your customers’ challenges, good results are likely to follow.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Product 156

Tomorrow People

NOVEMBER 25, 2021

Another reason why B2B companies should capture the voice of the customer is the fact that it improves your content marketing results. In fact, 52% of B2B buyers say they’re definitely more likely to purchase from a brand once they’ve read their content. There are two main unique benefits of using reviews as a source of VoC.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Tomorrow People

OCTOBER 10, 2017

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Content marketing has gone from organic farm to industrial ranch. Differentiate your content marketing with quality content. Guess what?

Marketing & Strategy 476

Marketing & Strategy Marketing Strategy Content Marketing Work Management 476

Tomorrow People

APRIL 12, 2013

Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Say you write a really interesting and popular post – why not build a content distribution campaign around it? Switched-on B2B marketers write 400 to 1,000 messages every month, most of which are posted on LinkedIn groups.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign. Say you write a really interesting and popular post – why not build a content distribution campaign around it? Switched-on B2B marketers write 400 to 1,000 messages every month, most of which are posted on LinkedIn groups.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

FEBRUARY 27, 2018

Ah, writing. What is content? Fuel for your content marketing campaigns. What content is not: the latest Forbes cover feature with Mark Zuckerberg that’ll change the world. Who writes the content? Content production is a process , with an orderly progression from A to Z. It’s a mix.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Tomorrow People

APRIL 22, 2013

Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing. Social Media Marketing. Social media is now central to good SEO.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

Poor quality links and content which is stuffed with backlinks is as bad for the business as stuffing copy with keywords is. Along with the running of his business, Duncan spends time writing informative and helpful articles about the different areas of online marketing. Social Media Marketing. Social media is now central to good SEO.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

DECEMBER 18, 2018

Changes in SEO are the top issue for 61% of content marketers. This blog looks at some creative uses of search in content marketing, backed by findings from CMI research. These days, the predominant way customers connect to content is SEO. What’s a keen content marketer to do? The rise of ROC: Return on Content.

SEO 153

SEO Practices Content Social Media 153

Tomorrow People

DECEMBER 20, 2018

But it’s also important to recognize that it won’t replace your seasonal emails, write content for you, or be there when you need a human touch from sales or customer service. Better customer retention relies on a content marketing strategy that can appeal to their pain points, objectives, and interests.

Top of Funnel 184

Top of Funnel Trends Planning Content Marketing 184

Tomorrow People

SEPTEMBER 27, 2022

What types of content and topics perform best? Write down your research objectives and think about you’re specifically trying to achieve. If your product can solve or ease any of these problems, write them down. Formulate your content strategy. What type of skills do their employees have? How well do they perform overall?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What types of content and topics perform best? Write down your research objectives and think about you’re specifically trying to achieve. If your product can solve or ease any of these problems, write them down. Formulate your content strategy Now’s the time to develop content that will attract, persuade, and delight customers.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

MAY 10, 2021

Example: “When HubSpot first started, we noticed traditional, interruptive marketing didn’t appeal to consumers anymore… People wanted to be helped, so we started creating educational content that aided people in solving their marketing problems.Today, we’ve built a passionate community of inbound marketers.” ( Hubspot ). Elevator pitch.

Branding 227

Branding Brand Identity Loyalty Landing Pages 227

Tomorrow People

FEBRUARY 9, 2021

Start with a blank template and write down your key target personas horizontally across the top. This step is crucial, because understanding each persona’s objective will determine the content you create for them. Download Putting your audience first: the new rules of content marketing for 2020 and beyond.

Sales Management 156

Sales Management Marketing Analytics Tools Ad Building Top of Funnel 156

Tomorrow People

JUNE 20, 2022

Whereas a blog post or eGuide is a thousand words or so (as is the case for most B2B content), prospects can read or hear your brand name and register it in their memory instantly. One way your marketing team can get started is to write a paragraph that explains what your organisation is and what it does, then trim it down later.

Product 177

Product Branding Brand Identity Work Management 177

Tomorrow People

NOVEMBER 26, 2018

According to a new report by the Content Marketing Institute, a good content marketing strategy does more than engage with customers — it fosters stronger relationships within your internal teams, too. Thanks to your content marketing, your audience have a well-rounded, broadly accurate view of who you are and what you do.

Content Marketing 136

Content Marketing Enterprise Management Planning Allocation 136

Tomorrow People

SEPTEMBER 24, 2020

Anyone can write a brand statement that looks compelling on paper, but those words are empty unless they’re supported by action. Download: Putting Your Audience First: The New Rules of Content Marketing for 2020 and Beyond.

Branding 156

Branding Brand Identity Amazon Paid Search Agency 156

Tomorrow People

NOVEMBER 19, 2020

At the time of writing, the US election is approaching its final few days of what seems like an eternal trail of speeches and mud-slinging. It’s a presidential campaign that has been defined by its digital content. If you make the right noise, and get your powerful content seen by the right people, you can start to make inroads.

Top of Funnel 156

Top of Funnel Funnel Advertising Advertising Funnels Paid Search Agency 156