Smashmouth Marketing

JULY 6, 2010

Guest post by Paul Simon , Sharper Content, @paulcontentman. As Michael Damphousse says, "Good content creates value. On the Internet, it's all about content, whether you have a product to sell, service to offer or leads to pursue. Can poor writing, misspellings and grammatical errors interfere? Guess what? You betcha.

Impressions 100

Impressions Demand Content Marketing Content 100

Smashmouth Marketing

MARCH 11, 2022

Everyone is into content marketing. Here are 5 mistakes to avoid while creating a content marketing strategy: 1. Content creation is too narrowly focused on a single buyer. Narrowly focused content tends to be out of step and misaligned with the reality of buying in most companies today. So listen up!

Planning 194

Planning Content Marketing Buyer Personas Content 194

Smashmouth Marketing

JANUARY 19, 2023

As the saying goes, Content is King. Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

NOVEMBER 17, 2010

Was the content or offer valuable to the prospects?". The plan may not be worthy of a total re-write, but make adjustments. Did you target the right audience, period? Did you take the time to put your buyer personas together? Did the list you marketed to contain data that, at the outset, should have been cleansed?

Planning 100

Planning Paid Search Agency Buyer Personas Lead Gen 100

Smashmouth Marketing

AUGUST 8, 2010

It means you’ve got to be writing great content. The opportunity to have great content and data at my fingertips, throughout any part of my day, is exciting for me. It’s one thing to tweet about something you’ve done or your most recent blog entry, but it’s another if someone else does it for you.

B2B 100

B2B Word of Mouth Twitter B2B Sales 100

Smashmouth Marketing

JUNE 30, 2009

Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. Be consistent about delivering content and messaging and presence. It is debatable whether a blogger should build some level of personal brand with off-topic content. Or to see the shift from "Web 2.0"

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. Be consistent about delivering content and messaging and presence. It is debatable whether a blogger should build some level of personal brand with off-topic content. Or to see the shift from "Web 2.0"

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100