Sales Prospecting Perspectives

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Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)

Sales Prospecting Perspectives

believe many companies have invested in content marketing with good intentions, meaning they understand it’s a longer-term investment. Many companies who have prioritized content marketing are generating warm leads at a fraction of the cost of their competitors and peers. The other force driving many companies away from content, of course, is quota. We’re such an impatient lot.

How to Write: A Grammar Guide for Marketing Content and Sales Emails

Sales Prospecting Perspectives

Renowned blogs and magazines post content that I have to stop reading halfway through because doing so is frankly painful. If you''re a sales prospector or marketer, this is certainly not the reaction you want readers to have to your content. Hopefully, the following tips will help you become a writing expert. Redundancy in content is annoying and boring. Too many.

Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]

Sales Prospecting Perspectives

An early proponent of Google Plus, he often discusses social media, content creation, and technology in his writings. Sales Prospecting Perspectives is pleased to bring you a guest post from Russel Cooke , journalist and business consultant. The rollout of Google Plus in the summer of 2011 was nothing short of mighty. This, for businesses in particular, works particularly well.

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#ProspectingChat: Aligning Content and Sales with Brian Hansford

Sales Prospecting Perspectives

Over at AG Saleswork''s Twitter account , we''ll be discussing how to align sales and content marketing, with strategies for encouraging your reps to share content and strategies for creating content that will actually further the sale. Topic: Aligning Content and Sales. We encourage you to write down your answers beforehand. Time: 1:30 PM EST / 10:30 PM PST.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

My 4-Step Process to Marketing Research for Content Creation

Sales Prospecting Perspectives

If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. That’s why B2B content with statistics in headlines often perform better. The problem? What would they be interested in?

Sales Prospecting Perspectives' Top 10 Blog Posts in 2014

Sales Prospecting Perspectives

How to Write an Effective Sales Prospecting Email. Writing better emails has been at the forefront of sales professionals’ minds this year, especially combined with voicemail and social selling. The success of this post is another indicator that email - and improving sales email functions and content - was a big trend in 2014. 6. Happy December 31, everyone! What are yours?

5 Simple Remedies To Heal Your Ailing Email Subject Lines

Sales Prospecting Perspectives

Even if you’ve crafted the perfect squeeze page, written amazing content, and gently encouraged your readers to sign up via email. What must be done next—and arguably just as difficult, might I add—is to write subject lines that get your subscribers to actually open your emails. This leads us to our first rule for writing better, stronger subject lines. 1. Then do your best to write a short and sweet subject that does it justice. 2. So make sure that the subject line reflects its content. 3. In an ideal world, we’d all have 100% email open rates. You’re busy.

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4 Steps to Shorten Your Sales Cycle

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. While converting leads into sales is a skill that I could write a book about, I would like to take this opportunity to focus on taking 4 specific steps to shorten your sales cycle. Enforce better accountability and compliance. Takaway point.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

Streak also streamlines the process of writing repetitive emails with what they call “Snippets,” customizable email templates for each stage of the sales cycle. For example, you could write, “I saw that you tweeted about cloud security. Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. How to Write an Effective Sales Prospecting Email

How Marketing Can Collaborate with Sales to Create Engaging Content

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest blog from Sharmin Kent , Marketing Content Specialist at TinderBox. Now that the average B2B buyer is more than halfway through her purchase decision before engaging with a sales rep, it''s critical that the content propelling a prospect through the pipeline is informative and relevant. Let sales take the lead.

The A to Z of Inside Sales Training [Infographic]

Sales Prospecting Perspectives

In conjunction with our latest content, The Inside Sales Manager’s Guide to Sales Team Training, we’ve released an infographic that guides inside sales managers through the training process. Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. And the people who can help the most with that task may be closer than you think. But they can’t do this all alone.

Why Mad Men Marketing is Moot: Account Managing in the Digital Era

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Partially based on the life of Draper Daniels and the track record of Rosser Reeves, the “mad man” is capable of everything: writing copy, directing visual, planning media, managing the client relationship, and getting the big accounts.

5 Things Salespeople Should Stop Doing Immediately

Sales Prospecting Perspectives

Of course it’s fine to steal a few sentences here and there from past proposals in order to write the next one. But if you really want to thank someone, you write them a note. More content is being added to the world every day. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann, founder and CEO of Sales Engine. No more, no less.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

Why Outbound Prospecting Still Matters -- Now More Than Ever

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. Inbound, inbound, inbound. And they should be focused on inbound! But wait! What about outbound prospecting?

Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates

Sales Prospecting Perspectives

Don’t write a static voicemail script and leave it to every single one of your prospects. Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. However, what happens when your prospect doesn’t answer the phone? Have a great day!

Why This Cold Sales Email Template Works So Well

Sales Prospecting Perspectives

Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. Here it is: There is no secret. EST sound?

4 Tips to Organize Your Content Marketing and Social Media Efforts

Sales Prospecting Perspectives

There is an overwhelming amount of new marketing content online every day, whether it be delivered on a blog, social media, an infographic, in a newsletter, etc. As a marketer today, you need to stay on top of the new trends and findings, and be in the know about new marketing tactics and softwares, and figure out how best to digest and deliver new content. Content Calendar.

Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%

How to Become a Thought Leader In Your Industry

Sales Prospecting Perspectives

The faces of your company (for example, co-founders Pete Gracey or Paul Alves for AG), need to become thought leaders, challenging the status quo and writing books. Thought leaders These may write blogs on behalf of their company, tweet, post on LinkedIn or Facebook, even Instagram or Vine. Ruminate about what you stand for before spewing content. Start writing.

How Trigger Data Guides Workflows for Sales and Marketing

Sales Prospecting Perspectives

Let’s not write off the weatherman just yet. Knowing that we weren’t interested in spamming our entire list with irrelevant content, we decided that sending more targeted emails to a smaller segment would be more personal and beneficial to help our leads with their needs. You Don’t Need a Weatherman to Know Which Way the Wind Blows… Well, You Might in Marketing and Sales.

How to Optimize Your Website for Sales Prospects

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Once the site was built and ready for content upload, the reps from the corporation wanted to make sure that every section included all sources…on every single page! Second, it is not about content quantity, it is about content quality.

The Value of Connections for the Inside Sales Rep

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. In my experience as a marketer, I’ve only seen one way to establish yourself in the field. Relationship Building. Will they recommend me? Takeaway.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

4 Blogging Best Practices for B2B SaaS Start-Up Companies

Sales Prospecting Perspectives

But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. Write helpful content. I see a lot of SaaS blogs that only feature their product. Feature and share their content. People on Twitter are looking to share valuable content. Most important of all - as Matt Heinz wrote - don''t give up on content marketing!

Another Year in the Books: Setting Inside Sales Goals for 2014

Sales Prospecting Perspectives

Did you know that people who put their goals in writing are significantly more likely to achieve them? Amazing that just writing goals down can make such a dramatic difference. have always done of good job setting goals, writing them down, and, for the most part, achieving them. One, because I believe the message and content to be very valuable and wanted to share with you.

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Effective Voicemails- Why Being Human Will Get You Farther In Sales

Sales Prospecting Perspectives

People talk differently from how they write, and it’s painfully obvious to your listener if you’re reading from something pre-written. Know your content well enough to avoid stammering through with “um”s and “like”s, but don’t put your prospects to sleep. In an age where phone ringers are set to silent and text messaging is a primary form of communication, finding a successful voicemail strategy can be daunting and discouraging. Here are some pointers I’ve learned from my time on the phones. Surprisingly, you can use this fact to your advantage. Keep your tone conversational.

How to Successfully Execute a B2B Marketing Strategy

Sales Prospecting Perspectives

The successful execution of a marketing strategy will require some specific set of skills to produce the content, a process to manage and monitor the appropriate social communities, and a strong set of tools to keep all the moving parts together. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

#ProspectingChat: Sales Training with Josiane Feigon!

Sales Prospecting Perspectives

Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. Here are today’s questions. Each chat lasts 1 hour long.

Sales Prospecting Perspectives Weekly Recap - Week of July 5, 2013

Sales Prospecting Perspectives

Our second article was written by Megan Toohey, the Digital Content Manager at AG Salesworks, for Sales Engine. She offered advice for how to write emails that capture prospects'' attention , emails that they will actually open. As always, be honest when writing your emails, and stay away from product dumping. Happy fourth of July! At AG, the enthusiasm around the office this week was palpable and it translated to our inside sales reps’ calling efforts. Today, we''d like to share two articles, one from Sales Engine and one from Fearless Selling. question. Make decisions.

An Example Of Social Prospecting Gone Wrong

Sales Prospecting Perspectives

Recently I’ve been writing about the impact social media can have on your business and sales pipeline. The organization retweet’s Bob’s tweet, either because they liked the content, or most likely, because they want to get on Bob’s radar. Social selling is a very hot topic at the moment and more sales teams are looking into implementing some form of social intelligence into their sales process. One of the worst social media “faux pas” is when you try and sell something before you’ve even established a relationship (unless the prospect has asked for input).

Humanity Still Rules! And Why It Makes For Better Sales Prospecting Emails

Sales Prospecting Perspectives

Overloading your email with content and attachments is not only a great way to earn yourself a one-way ticket to the Spam folder, but you can also cheat yourself out of a potential lead by giving away too much information. Write the Way You Talk – Along the same lines of not wanting to read a sales pitch, no prospect is going to want to read an email that more closely resembles a senior thesis. Spelling and Grammar Matter – This might seem to contradict my previous statement, but nothing irritates me more than blatant spelling and grammar mistakes in professional writing.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

10 Things Fast Food Employees Can Teach Inside Sales Reps

Sales Prospecting Perspectives

We were discussing my new position as Digital Content Intern at AG Salesworks, and inevitably the discussion veered towards my past jobs. I’m going to be honest: This job is definitely a step up. Heck, I could even write a blog post about it! There are many steps in passing a lead, not to mention leaving a voicemail or writing an email. My first paid job was at Burger King.

How to Motivate Your Sales Team as Summer Comes to an End

Sales Prospecting Perspectives

They want to learn more and more about new tools they can use to make their lives and jobs easier, better, and for lack of a better term, “cooler.” I’m sure you’ve seen a lot of content recently about how to motivate and manage millennials. Before we know it, we are going to be reading and writing blog posts about the holidays, and the potential of sales slowing down again.

Are You In The 90:9:1 When It Comes To Content?

Sales Prospecting Perspectives

The topic was on content and how we can use content to help our sales process and become advisors to our prospects. Through a show of hands at the meeting, when asked how many people are currently using content to drive business, I was very surprised that the overwhelming majority kept their hands folded on the table before them. Cliff Pollen of Postwire and Visible Gains gave the statistic of 90:9:1 in regards to 90% of people read content, 9% share content and only 1% actually write content. Know your content and how to use it. Amazing!

AG Olympics: Using Team Building to Motivate Inside Sales Reps

Sales Prospecting Perspectives

As I write this blog, there are people walking by wearing Uncle Sam costumes and American flag tattoos, donning enormous gold chains and carrying bedazzled chalices, and sporting red lucha libre masks. For now, I need to go put together my Team America costume, but look forward to more content about building company culture! Today is an exciting d­­ay in our office.

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