Sales Prospecting Perspectives

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How to Write: A Grammar Guide for Marketing Content and Sales Emails

Sales Prospecting Perspectives

Renowned blogs and magazines post content that I have to stop reading halfway through because doing so is frankly painful. If you''re a sales prospector or marketer, this is certainly not the reaction you want readers to have to your content. Hopefully, the following tips will help you become a writing expert. Redundancy in content is annoying and boring. Too many.

How to Write an Effective Sales Prospecting Email

Sales Prospecting Perspectives

Everyone has reasons why their product is the best or why their service deserves your attention, but it is not always the content of the email that catches prospects'' attention, although content is important. You wake up in the morning and check your email on your phone, tablet, or laptop. You get to work and you check your work email.

Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)

Sales Prospecting Perspectives

believe many companies have invested in content marketing with good intentions, meaning they understand it’s a longer-term investment. Many companies who have prioritized content marketing are generating warm leads at a fraction of the cost of their competitors and peers. The other force driving many companies away from content, of course, is quota. We’re such an impatient lot.

A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14

Sales Prospecting Perspectives

It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. With this over-arching idea in mind, I’ve picked out the top 5 sessions I attended at INBOUND14 for content marketing. The Change I’ll Make: Go ahead and post that same content multiple times. Their biggest emphasis?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

How Marketing Can Collaborate with Sales to Create Engaging Content

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest blog from Sharmin Kent , Marketing Content Specialist at TinderBox. Now that the average B2B buyer is more than halfway through her purchase decision before engaging with a sales rep, it''s critical that the content propelling a prospect through the pipeline is informative and relevant. Let sales take the lead.

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Sales Prospecting Perspectives' Top 10 Blog Posts in 2014

Sales Prospecting Perspectives

How to Write an Effective Sales Prospecting Email. Writing better emails has been at the forefront of sales professionals’ minds this year, especially combined with voicemail and social selling. The success of this post is another indicator that email - and improving sales email functions and content - was a big trend in 2014. 6. Happy December 31, everyone! What are yours?

A Structured Day in the Life of an Outbound Prospecting Rep

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. If you have a team of outbound prospecting reps, spare a minute to give them some love, attention and empathy.

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

Streak also streamlines the process of writing repetitive emails with what they call “Snippets,” customizable email templates for each stage of the sales cycle. For example, you could write, “I saw that you tweeted about cloud security. Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. How to Write an Effective Sales Prospecting Email

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The A to Z of Inside Sales Training [Infographic]

Sales Prospecting Perspectives

In conjunction with our latest content, The Inside Sales Manager’s Guide to Sales Team Training, we’ve released an infographic that guides inside sales managers through the training process. Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. And the people who can help the most with that task may be closer than you think. But they can’t do this all alone.

Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]

Sales Prospecting Perspectives

An early proponent of Google Plus, he often discusses social media, content creation, and technology in his writings. Sales Prospecting Perspectives is pleased to bring you a guest post from Russel Cooke , journalist and business consultant. The rollout of Google Plus in the summer of 2011 was nothing short of mighty. This, for businesses in particular, works particularly well.

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4 Tips to Organize Your Content Marketing and Social Media Efforts

Sales Prospecting Perspectives

There is an overwhelming amount of new marketing content online every day, whether it be delivered on a blog, social media, an infographic, in a newsletter, etc. As a marketer today, you need to stay on top of the new trends and findings, and be in the know about new marketing tactics and softwares, and figure out how best to digest and deliver new content. Content Calendar.

Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates

Sales Prospecting Perspectives

Don’t write a static voicemail script and leave it to every single one of your prospects. Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. However, what happens when your prospect doesn’t answer the phone? Have a great day!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Why This Cold Sales Email Template Works So Well

Sales Prospecting Perspectives

Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. Here it is: There is no secret. EST sound?

4 Blogging Best Practices for B2B SaaS Start-Up Companies

Sales Prospecting Perspectives

But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. Write helpful content. I see a lot of SaaS blogs that only feature their product. Feature and share their content. People on Twitter are looking to share valuable content. Most important of all - as Matt Heinz wrote - don''t give up on content marketing!

Why Mad Men Marketing is Moot: Account Managing in the Digital Era

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Partially based on the life of Draper Daniels and the track record of Rosser Reeves, the “mad man” is capable of everything: writing copy, directing visual, planning media, managing the client relationship, and getting the big accounts.

5 Things Salespeople Should Stop Doing Immediately

Sales Prospecting Perspectives

Of course it’s fine to steal a few sentences here and there from past proposals in order to write the next one. But if you really want to thank someone, you write them a note. More content is being added to the world every day. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann, founder and CEO of Sales Engine. No more, no less.

How to Become a Thought Leader In Your Industry

Sales Prospecting Perspectives

The faces of your company (for example, co-founders Pete Gracey or Paul Alves for AG), need to become thought leaders, challenging the status quo and writing books. Thought leaders These may write blogs on behalf of their company, tweet, post on LinkedIn or Facebook, even Instagram or Vine. Ruminate about what you stand for before spewing content. Start writing.

4 Steps to Shorten Your Sales Cycle

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. While converting leads into sales is a skill that I could write a book about, I would like to take this opportunity to focus on taking 4 specific steps to shorten your sales cycle. Enforce better accountability and compliance. Takaway point.

The Value of Connections for the Inside Sales Rep

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Since 2008 Damian has been writing articles on online marketing and web analytics at idaconcpts.com. In my experience as a marketer, I’ve only seen one way to establish yourself in the field. Relationship Building. Will they recommend me? Takeaway.

#ProspectingChat: Sales Training with Josiane Feigon!

Sales Prospecting Perspectives

Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. Here are today’s questions. Each chat lasts 1 hour long.

Another Year in the Books: Setting Inside Sales Goals for 2014

Sales Prospecting Perspectives

Did you know that people who put their goals in writing are significantly more likely to achieve them? Amazing that just writing goals down can make such a dramatic difference. have always done of good job setting goals, writing them down, and, for the most part, achieving them. One, because I believe the message and content to be very valuable and wanted to share with you.

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How to Optimize Your Website for Sales Prospects

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Once the site was built and ready for content upload, the reps from the corporation wanted to make sure that every section included all sources…on every single page! Second, it is not about content quantity, it is about content quality.

How Trigger Data Guides Workflows for Sales and Marketing

Sales Prospecting Perspectives

Let’s not write off the weatherman just yet. Knowing that we weren’t interested in spamming our entire list with irrelevant content, we decided that sending more targeted emails to a smaller segment would be more personal and beneficial to help our leads with their needs. You Don’t Need a Weatherman to Know Which Way the Wind Blows… Well, You Might in Marketing and Sales.

How to Successfully Execute a B2B Marketing Strategy

Sales Prospecting Perspectives

The successful execution of a marketing strategy will require some specific set of skills to produce the content, a process to manage and monitor the appropriate social communities, and a strong set of tools to keep all the moving parts together. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April.

5 Simple Remedies To Heal Your Ailing Email Subject Lines

Sales Prospecting Perspectives

Even if you’ve crafted the perfect squeeze page, written amazing content, and gently encouraged your readers to sign up via email. What must be done next—and arguably just as difficult, might I add—is to write subject lines that get your subscribers to actually open your emails. This leads us to our first rule for writing better, stronger subject lines. 1. Then do your best to write a short and sweet subject that does it justice. 2. So make sure that the subject line reflects its content. 3. In an ideal world, we’d all have 100% email open rates. You’re busy.

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How to Motivate Your Sales Team as Summer Comes to an End

Sales Prospecting Perspectives

They want to learn more and more about new tools they can use to make their lives and jobs easier, better, and for lack of a better term, “cooler.” I’m sure you’ve seen a lot of content recently about how to motivate and manage millennials. Before we know it, we are going to be reading and writing blog posts about the holidays, and the potential of sales slowing down again.

AG Olympics: Using Team Building to Motivate Inside Sales Reps

Sales Prospecting Perspectives

As I write this blog, there are people walking by wearing Uncle Sam costumes and American flag tattoos, donning enormous gold chains and carrying bedazzled chalices, and sporting red lucha libre masks. For now, I need to go put together my Team America costume, but look forward to more content about building company culture! Today is an exciting d­­ay in our office.

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10 Things Fast Food Employees Can Teach Inside Sales Reps

Sales Prospecting Perspectives

We were discussing my new position as Digital Content Intern at AG Salesworks, and inevitably the discussion veered towards my past jobs. I’m going to be honest: This job is definitely a step up. Heck, I could even write a blog post about it! There are many steps in passing a lead, not to mention leaving a voicemail or writing an email. My first paid job was at Burger King.

Why Outbound Prospecting Still Matters -- Now More Than Ever

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Gareth Goh is the Content Marketing Manager at InsightSquared , writing about sales analytics and Salesforce best practices on their blog. Inbound, inbound, inbound. And they should be focused on inbound! But wait! What about outbound prospecting?

Sales Prospecting Perspectives Weekly Recap - Week of July 5, 2013

Sales Prospecting Perspectives

Our second article was written by Megan Toohey, the Digital Content Manager at AG Salesworks, for Sales Engine. She offered advice for how to write emails that capture prospects'' attention , emails that they will actually open. As always, be honest when writing your emails, and stay away from product dumping. Happy fourth of July! At AG, the enthusiasm around the office this week was palpable and it translated to our inside sales reps’ calling efforts. Today, we''d like to share two articles, one from Sales Engine and one from Fearless Selling. question. Make decisions.

Sales Prospecting Perspectives Weekly Recap - Week of January 10, 2014

Sales Prospecting Perspectives

However, good content shouldn''t be shortened for those lazy to read. In fact, good content can be as long as you like, according to Steve Kemish. When writing, focus not on compartmentalizing content, but on relevance and value and quality. Monday: On Monday, Sam Goldman wrote How to Write an Effective Sales Prospecting Email. Crafting the perfect sales prospecting email is essential to success, so keep these tips in mind when you sit down to write another email. Happy Friday, Sales Prospecting Perspectives readers! Have you ever heard of TL;DR?

#ProspectingChat: Sales Enablement Goals and Best Practices

Sales Prospecting Perspectives

Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. Today, we will be hosting our third #ProspectingChat on AG Saleswork''s Twitter account. Time has flown by, and we are excited to continue offering insights and learning from other #ProspectingChat participants. Here are today’s questions.

#ProspectingChat: Sales Messaging with John Golden of PipelinerCRM

Sales Prospecting Perspectives

We encourage you to write down your answers beforehand. Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. Who''s excited for this month''s #ProspectingChat ? Over at AG Saleswork''s Twitter account , we''ll be sharing inside sales messaging do''s and don''ts for your team. What about LinkedIn?

Sales Prospecting Perspectives Weekly Recap – Week of August 2, 2013

Sales Prospecting Perspectives

Thursday: On Thursday, I wrote, How to Write: A Grammar Guide for Marketing Content and Sales Emails. It’s finally August, the Sunday of summer. The scorching heat brings with it a bittersweet reminder that summer won’t last forever, and that fall is just around the corner. At AG, we’re celebrating the beginning of a new month with a company cruise in the Boston Harbor. We’re ready for a beautiful day on the water, filled with games, dancing and fun. hope you’re embracing this month as well! This week we’d like to feature a blog post called “ Does Grit Matter in Sales?

Sales Prospecting Perspectives Weekly Recap - Week of June 21, 2013

Sales Prospecting Perspectives

But sometimes content marketing specifically doesn’t get all the attention it deserves. Brendan Cournoyer’s article at MarketingProfs, “Three Reasons Why Content Marketers Need to Make Friends with Sales Reps,” embodies AG’s philosophy. According to him, content is more than just inbound; good content facilitates the buying process, which is something that sales should acknowledge, instead of pigeon-holing them into the “lead generation” category. It’s been a busy week for everyone at AG Salesworks, but Peter Gracey especially. to 3 p.m. Pacific Time.

Effective Voicemails- Why Being Human Will Get You Farther In Sales

Sales Prospecting Perspectives

People talk differently from how they write, and it’s painfully obvious to your listener if you’re reading from something pre-written. Know your content well enough to avoid stammering through with “um”s and “like”s, but don’t put your prospects to sleep. In an age where phone ringers are set to silent and text messaging is a primary form of communication, finding a successful voicemail strategy can be daunting and discouraging. Here are some pointers I’ve learned from my time on the phones. Surprisingly, you can use this fact to your advantage. Keep your tone conversational.