LeadSloth

OCTOBER 20, 2009

Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. PR Agencies blast it out to journalists, try to get some journalists on the phone, and hope they write an article about it.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

AUGUST 16, 2010

Great lead nurturing content starts with great email copy. So I’ve created 5 questions to ask yourself when writing email copy. In just 30 minutes, Tuesday’s webinar will show you how to: - create more content than you ever thought possible. - map content to personas and buying stages. Want to see more?

Response Rate 100

Response Rate Webinar Metrics Lead Nurturing Marketing Automation 100

LeadSloth

AUGUST 31, 2010

Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. Tags: Email Marketing content marketing copywriting.

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

LeadSloth

JULY 14, 2009

Side note: I mainly write about Marketing Automation, but I’ve come to believe that Inbound Marketing (which includes SEO) should go hand-in-hand with Marketing Automation. All search engines have approximately the same approach: they rank based on relevant content and page popularity. How Search Engines Work. 3) Get links.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

JULY 10, 2009

Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. Gary is one of the forces behind promoting marketing operations as a important specialty, and on his blog he writes about this. Rebekah Donaldson’s “Red on Marketing&#. Ken Molay, Webinar Blog.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

JUNE 23, 2009

SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. blogging, creation of high-quality content, and website conversion optimization. Social Media monitoring : see who writes about your company or your areas of expertise.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

APRIL 24, 2009

Ardath is a talented independent marketing consultant who writes about using content to engage with prospective customers; she really gets Marketing & Sales collaboration. David’s posts are about content-based marketing, which is an important ingredient of successful lead generation. oops, that’s 11 blogs).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100