Customer Experience Matrix

MAY 7, 2015

Of the three broad tasks I defined – planning, content creation, and execution – only content creation is served by what I consider to be strong AI* solutions. Content Creation Ironically, the most common reaction when I bring up machine-based marketing seems to be “well, they'll never write copy”.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

MARCH 23, 2016

I was struck by the number of content-related exhibitors – nearly half, based on my analysis of the conference program. Many of those were doing standard content management tasks such as workflow, approvals, and repository management. As usual, I spent much of my conference time prowling the exhibition booths.

Marketing Management 120

Marketing Management Conference Advertising Agencies Vendors 120

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. Content creation, journey orchestration, and email would be high on the list.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

MARCH 24, 2016

And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. Perhaps we could have one of the automated content generation vendors read all the vendor materials and write optimal signs for them! Do you NEVER sleep?) On to suggestions for next year.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

APRIL 13, 2017

I’ve been meaning to write about them for some time but when we finally connected late last year they had a major launch coming this April, so it made sense to hold off a little longer. Users can build content with Monetate’s own tools or import content created in other systems. and now also in Europe. That day has come.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

OCTOBER 7, 2018

We could also write some rules to make general observations and recommendations based on the inputs, such as what to prioritize. A more suitable class of system would be the interactive content products used to generate quotes and self-assessments. There are lots of these and it will be a big project to sort through them.

RFP 266

RFP Generation Vendors Ad Building 266

Customer Experience Matrix

JUNE 2, 2015

It’s just over two years since I started writing about Customer Data Platforms. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

SEPTEMBER 20, 2011

Web Content Management panel with leaders from Bridgeline, Sitecore, Percussion, and Ektron - content management systems have evolved to deliver personalized customer experiences across all channles - I only mention this because it supports my own view that Web content systems are candidates to encompass the marketing automation industry. .

Inbound Marketing 120

Inbound Marketing Hubspot Burn Rate Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2016

Imported data includes contacts, funnel stages, campaigns, channels, revenue, and content. There is no capability, for example, to write the assembled data back to source systems for their own use. The matching happens at both the contact and account level. Users can access this data through dashboards, charts, and views.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

JUNE 2, 2018

To be clear, data can still be encrypted, so blockchain contents can be kept private if the owners wish. Ternio claims to have solved this but their product isn’t released yet…and as I write this, their Web site is disconcertingly focused on promoting their coin sale. Content rights. Payment processing.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

Customer Experience Matrix

JULY 3, 2013

One problem with writing about a system like Venntive is evaluating its huge number of features. In some parallel universe where sleep is optional, I would have explored each function in depth before writing about it. In fact, Sugarman said most of the company’s clients are B2B not B2C marketers.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

JUNE 22, 2011

The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. This is certainly an advantage.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 14, 2013

In fact, I only mention it to explain why I haven’t been writing with my usual frequency and why this post is relatively brief. But I did finish my research before they packed up our computers, so the content itself will be solid. Still, I did want to let you know that I’ll be giving a Webinar next Tuesday, March 19 at 2 p.m.

Webinar Metrics 120

Webinar Metrics Work Management Marketing Management Social Networks 120

Customer Experience Matrix

APRIL 2, 2015

In fact, the very variety was intriguing: everything from content management to reporting to predictive modeling to social intelligence to data enhancement to plain old marketing automation. It doesn’t write copy but does analyze the copy you give it. Many firms were familiar to me but others were new.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 15, 2015

I’ll try to write about them once that happens. In current marketing practice, those decisions are made with a content map that plots available content against customer life stages and personas. This makes sure that appropriate content is available for each situation.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

NOVEMBER 17, 2010

I find it a bit surprising that anyone can be $25-million-worth-of-certain about anything in such a young and volatile market, particularly because I still think B2B marketing automation will eventually be absorbed by larger CRM and/or Web content management suites.

Marketo 120

Marketo Demand Generation Lead Ranking Marketing Automation 120

Customer Experience Matrix

JULY 1, 2016

Model inputs include content consumption as sourced from Bombora, behaviors captured by a YesPath Javascript tag on the marketers’ own Web site and emails, and campaign responses imported from CRM ( Salesforce.com only so far) and marketing automation (the first integration will be announced shortly). engagement scores and reporting.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 15, 2012

integration with campaign and content systems. Early decision systems were not connected to outbound campaign managers or to content stores. Regarding content: the decision systems traditionally returned a content ID that the execution system converted to actual content internally. deployment model.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

SEPTEMBER 13, 2012

The system already provided dynamic email content, although users have to write the selection rules in a scripting language – something many marketers will find intimidating. Web behavior tracking, lead scoring, and social discovery (searching for and importing public data on LinkedIn ) are also available.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MAY 20, 2013

Once Universal Behaviors are loaded into Silverpop, they become available within the system for queries, program triggers, rules within programs, dynamic content, personalization, scoring, and analysis – pretty much anything that could be done with standard Silverpop data. Connectors for other CMSs will be added as clients request them.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 26, 2012

content distribution with pre-packaged campaigns in email, direct mail, mobile, online ads, print, and broadcast media. Analyzing this table is easily worth a post of its own but I doubt I’ll have time to write it. Bear in mind that there are plenty of other products that focus strictly on content distribution. I’m glad I did.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

MAY 27, 2014

To do this, it analyzes search terms and content on the client’s and competitors’ Web sites, identifies opportunities for new promotions, and then (almost) automatically creates landing pages tailored to each search term. I’m intrigued enough to write this paragraph and send them an email requesting a briefing.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

DECEMBER 12, 2010

But I happened to write one in response to a question at the Focus online community last week. But enterprise marketers have additional needs related to scalability, content sharing and user rights management, which SMB systems are not designed to address. So I figured I'd share it here as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 9, 2015

And where will all that highly tailored content come from? You guessed it: automated content creation systems, which are more common and further advanced than you may realize. So the only piece the company can expect to own is the analytical layer – the bidding and content engines. Machines buy martech.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

SEPTEMBER 3, 2012

I’ve just ended my six month tour as VP Optimization at LeftBrain DGA, and am now returning full time to my usual consulting, writing, and general shenanigans. lots of content. We all know that content is king, but sometimes forget the king has a voracious appetite. It was fun to work again as a hands-on marketer.

Multivariate analysis 120

Multivariate analysis B2B Marketing Planning B2B 120

Customer Experience Matrix

APRIL 28, 2008

I also looked at the open source content management system Joomla , which would have given some additional capabilities. I've always figured someone would write a doctoral thesis based on this stuff. Even more important, I can make changes at will. The big advantage vs. our old archive is you now get a proper search function.

Marketing Management 120

Marketing Management Software Search Marketing Tools 120

Customer Experience Matrix

JUNE 18, 2017

Today, non-network marketers still set budgets, write copy, and select keywords. This is already happening: every dollar spent on pay-per-click search or social advertising is essentially a dollar the network spends on the owner’s behalf, based on data only the network possesses.

Amazon 212

Amazon Paid Content Buy Marketing AI 212

Customer Experience Matrix

FEBRUARY 4, 2010

For example, “manual onsite cross-selling promotions and product recommendations” has a higher deployment rate (63%) than “manual onsite personalized content and recommendations” (49%). But the actual question asks about email, display advertising and onsite content personalized " based on individual online behavior ”.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Customer Experience Matrix

FEBRUARY 14, 2011

After all, separate systems must synchronize databases, campaigns, users, content libraries, activity histories, and other things, adding cost and complexity. The engine supports dynamic content, which is unusual for lower-to-mid-tier marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

JANUARY 7, 2012

I was principal author for much of the document and drafted the survey questions, although I didn’t write the individual vendor profiles or administer the survey. For the combined group, the top two challenges cited were data quality and creating content; the next three were poor marketing processes, lack of staff, and selecting metrics.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Work Management 120

Customer Experience Matrix

MARCH 9, 2011

I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. This simplifies content creation.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MAY 27, 2016

And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion. Distribute the pieces among your uber-ironic friends and have them write on the back of each piece what customer segment would find the image most interesting.

Personalization 189

Personalization Paid Search Agency Segmentation Marketing 189

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Customer Experience Matrix

MAY 22, 2013

I’m writing this post on my old DOS-based WordPerfect software, to get in the proper mood for discussing business-to-consumer marketing automation.* Back in the realm of the normal, Selligent also offers a graphical email/Web page designer that supports the usual design features, personalization, dynamic content.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

MARCH 29, 2010

As I mentioned in my post on PegaSystems’ acquisition of Chordiant , I’ve been planning for months to write about the thinkAnalytics recommendation system. Summary: thinkAnalytics provides a robust decision engine to help make optimal recommendations across channels. Too bad more people don't use it.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120