Customer Experience Matrix

APRIL 13, 2017

I’ve been meaning to write about them for some time but when we finally connected late last year they had a major launch coming this April, so it made sense to hold off a little longer. Users can build content with Monetate’s own tools or import content created in other systems. and now also in Europe. That day has come.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JUNE 2, 2015

It’s just over two years since I started writing about Customer Data Platforms. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

FEBRUARY 2, 2016

Imported data includes contacts, funnel stages, campaigns, channels, revenue, and content. There is no capability, for example, to write the assembled data back to source systems for their own use. The matching happens at both the contact and account level. Users can access this data through dashboards, charts, and views.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

JUNE 2, 2018

To be clear, data can still be encrypted, so blockchain contents can be kept private if the owners wish. Ternio claims to have solved this but their product isn’t released yet…and as I write this, their Web site is disconcertingly focused on promoting their coin sale. Content rights. Payment processing.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

Customer Experience Matrix

JULY 3, 2013

One problem with writing about a system like Venntive is evaluating its huge number of features. In some parallel universe where sleep is optional, I would have explored each function in depth before writing about it. In fact, Sugarman said most of the company’s clients are B2B not B2C marketers.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

JUNE 22, 2011

The platform fills the center of Adobe’s three-part corporate mission to “make, manage, and measure” digital content and experiences. The other two pieces were already in place: “make” is Adobe’s original content creation business, while “measure” is Omniture Web analytics. This is certainly an advantage.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 14, 2013

In fact, I only mention it to explain why I haven’t been writing with my usual frequency and why this post is relatively brief. But I did finish my research before they packed up our computers, so the content itself will be solid. Still, I did want to let you know that I’ll be giving a Webinar next Tuesday, March 19 at 2 p.m.

Webinar Metrics 120

Webinar Metrics Work Management Marketing Management Social Networks 120

Customer Experience Matrix

APRIL 2, 2015

In fact, the very variety was intriguing: everything from content management to reporting to predictive modeling to social intelligence to data enhancement to plain old marketing automation. It doesn’t write copy but does analyze the copy you give it. Many firms were familiar to me but others were new.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 15, 2015

I’ll try to write about them once that happens. In current marketing practice, those decisions are made with a content map that plots available content against customer life stages and personas. This makes sure that appropriate content is available for each situation.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

NOVEMBER 17, 2010

I find it a bit surprising that anyone can be $25-million-worth-of-certain about anything in such a young and volatile market, particularly because I still think B2B marketing automation will eventually be absorbed by larger CRM and/or Web content management suites.

Marketo 120

Marketo Demand Generation Lead Ranking Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 13, 2012

The system already provided dynamic email content, although users have to write the selection rules in a scripting language – something many marketers will find intimidating. Web behavior tracking, lead scoring, and social discovery (searching for and importing public data on LinkedIn ) are also available.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MAY 20, 2013

Once Universal Behaviors are loaded into Silverpop, they become available within the system for queries, program triggers, rules within programs, dynamic content, personalization, scoring, and analysis – pretty much anything that could be done with standard Silverpop data. Connectors for other CMSs will be added as clients request them.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 26, 2012

content distribution with pre-packaged campaigns in email, direct mail, mobile, online ads, print, and broadcast media. Analyzing this table is easily worth a post of its own but I doubt I’ll have time to write it. Bear in mind that there are plenty of other products that focus strictly on content distribution. I’m glad I did.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MARCH 9, 2015

And where will all that highly tailored content come from? You guessed it: automated content creation systems, which are more common and further advanced than you may realize. So the only piece the company can expect to own is the analytical layer – the bidding and content engines. Machines buy martech.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

APRIL 28, 2008

I also looked at the open source content management system Joomla , which would have given some additional capabilities. I've always figured someone would write a doctoral thesis based on this stuff. Even more important, I can make changes at will. The big advantage vs. our old archive is you now get a proper search function.

Marketing Management 120

Marketing Management Software Search Marketing Tools 120

Customer Experience Matrix

FEBRUARY 4, 2010

For example, “manual onsite cross-selling promotions and product recommendations” has a higher deployment rate (63%) than “manual onsite personalized content and recommendations” (49%). But the actual question asks about email, display advertising and onsite content personalized " based on individual online behavior ”.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Customer Experience Matrix

FEBRUARY 14, 2011

After all, separate systems must synchronize databases, campaigns, users, content libraries, activity histories, and other things, adding cost and complexity. The engine supports dynamic content, which is unusual for lower-to-mid-tier marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

JANUARY 7, 2012

I was principal author for much of the document and drafted the survey questions, although I didn’t write the individual vendor profiles or administer the survey. For the combined group, the top two challenges cited were data quality and creating content; the next three were poor marketing processes, lack of staff, and selecting metrics.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Work Management 120

Customer Experience Matrix

MARCH 9, 2011

I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. This simplifies content creation.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

FEBRUARY 14, 2007

I know I promised to stop writing about mobile phones, but the headline “The Ad-Free Cellphone May Soon Be Extinct” in today’s The New York Times (February 14, 2007, Business Day , page c5) is irresistible. Yes there is potential for sponsored content that could reduce consumer costs by getting advertisers to pay some of the freight.

Ads 120

Ads Mobile Advertising Television marketing Conference 120

Customer Experience Matrix

FEBRUARY 25, 2009

Yesterday’s chance to write the first review (I think) of Marketo’s 3.0 Knowing I’ll have another scoop if I write about it at once, I find I can’t resist. I didn’t explore whether Genius includes more sophisticated demand generation features, such as split testing, rule-driven content selection, and profitability analysis.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 18, 2009

Clever of me to write this while they're all distracted by DreamForce , don't you think?) - Entrepreneurs: these products are aimed at companies where the owner does their own marketing, or perhaps one employee who does marketing along with other functions.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Emails and Web pages can dynamically select content blocks based on rules that read the attributes of each recipient.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

NOVEMBER 16, 2006

It's uncomfortable to write negative things, but I did feel better when I saw a paper from Entellium itself make a similar point: “Unfortunately, most hosted CRM buyers spend 95 percent of their time focusing on the features and functions that a solution contains, and nearly no time on what happens after the sales contract is signed.”

Enterprise Management 120

Enterprise Management Work Management Service Paper 120

Customer Experience Matrix

NOVEMBER 9, 2006

Monitor Site Search Traffic Daily—and React”: adjust offers, site contents and the search results themselves based on visitor searches. Cross-Pollinate Internet and Site Search”: identify common in-site search terms and use them in your paid search advertising. Test Impact of Changes” 5.

Paper 120

Paper Vendors Analytics Traffic 120

Customer Experience Matrix

NOVEMBER 21, 2006

These systems serve the test content into user-designated page slots, which lets them control what each visitor sees. Since writing this I've learned that at least some vendors can automatically deploy the winning combination. Like the multi-variate systems, Memetrics controls the actual Web site content served in the tests.

Optimization 120

Optimization Vendors Budget Programs Rules 120

Customer Experience Matrix

JULY 29, 2008

What was I writing about? This is not quite up there with giving a toddler a gun, since the buyers are responsible adults. But it could, and should, be handled more carefully. Now I feel better. Right--classifying demand generation systems. Clearly one way to classify buyers is based on the size of their company.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

OCTOBER 18, 2007

I’ve been tracking Neolane for some time but chose not to write about it until they established a U.S. Its email heritage still shows in strong content management and personalization capabilities. Neolane , a Paris-based marketing automation software vendor, formally announced its entry to the U.S. market last week.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 17, 2006

But I chose not to write about them because the service proved very unreliable. So the contents of the ad itself never register. I took a detailed look at them a couple of years ago and was impressed by quality design at an extremely low price—about $5 per person per month then, still under $10 per month today.

Work Management 120

Work Management Marketing Management Impressions Pricing 120

Customer Experience Matrix

JUNE 13, 2007

I only bring this up to explain why I won’t be writing much about balanced scorecard systems. And, although Ultraseek doesn’t mention it, Web search engines don't generally support some other features, like letting content owners tweak results to highlight particular items, that may matter in a business context.

Work Management 120

Work Management Paper Analysis Keywords 120

Customer Experience Matrix

FEBRUARY 10, 2009

In that same spirit, here are summaries of three blog posts I doubt I’ll ever have time to actually write. Next look at the content of the mentions: are they positive or negative? The Future of Technology Analysts. This is a reaction to a blog post Do CRM Analysts Provide Value for Money? by veteran consultant Graham Hill.

Peer-to-peer 120

Peer-to-peer Demand Generation Marketing Automation Services Demand 120

Customer Experience Matrix

JULY 30, 2009

For example, the blogging system automatically connects the blog to social media sites that help to redistribute content. The system’s heart is clearly search engine optimization and the supporting features to generate content (blogs and Web sites), receive the resulting traffic (landing pages) and analyze the results.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

MAY 26, 2023

Typically one or the other is limited: while there may be a bottomless appetite for chocolate, there is only so much cocoa in the world; conversely, while there is a near-infinite supply of Internet content, there are only so many hours available to consume it. They probably meant “recoup”, not “write-off” their losses.)

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Customer Experience Matrix

APRIL 5, 2009

For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. - Prices are being revised at this writing but are generally intended to be competitive in the middle tier of the demand generation market. Capabilities in these areas tend to be adequate but minimal.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120