Crimson Marketing

AUGUST 29, 2013

Take a step back to see what your audience is talking about is the first step in creating great content. When you fully understand your audience, you are able to tailor your content to resonate with them. While you are out there creating new provoking content, it is important to keep in mind the main goals of your content strategy.

Content 100

Content Thought Leadership Marketing Mix Viral Marketing 100

Crimson Marketing

AUGUST 26, 2013

Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? The first pillar of content strategy is “Space.”

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

AUGUST 25, 2015

Page Description – You have a little more room to be liberal with your content here (170 characters including spaces). Change the file path to something that resonates to the Page Title, Page Description, H1 tag and the content. DO NOT WRITE FOR SEARCH ENGINES. DO NOT WRITE FOR SEO. Make it natural and free.

SEO 100

SEO SEM Tagging Search Marketing 100

Crimson Marketing

JANUARY 9, 2014

Pro bloggers are approached to write about or review products 8 times per week. 38% brands not listening to what content works for my audience. Blogs rank among the top 5 “most trustworthy” sources. Influencers Top Pain Points: 68% expectations that my time is free. 50% number of irrelevant pitches. 38% negotiating rates.

Blogger 100

Blogger Internet Marketing Opinions Youtube 100

Crimson Marketing

JULY 2, 2014

Interactive Appeal: Scott shows how marketing apps like contests, calculators and configurators can be used to attract, qualify and provide insight about prospects at the top of the marketing technology funnel, while providing more engaging value to the prospects than possible with passive content.

Tools 100

Tools Top of Funnel Digital Marketing Funnels Sales Qualified Leads 100

Crimson Marketing

OCTOBER 27, 2014

Visible Experts produce inbound leads for their firms by boosting their personal visibility through speaking arrangements, writing, and an expanded online presence. This takes the form of enhanced lead and demand generation, firm growth, and higher billing rates. How do they do it? Strengthen your Expertise.

Lead Ranking 100

Lead Ranking Lead Scoring Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

OCTOBER 9, 2014

Often the word viral is closely followed by the word video, and many experts are calling online videos the future of content marketing so they are definitely worth including with your material. Even without a video, photos and other images still play a powerful part in the impact of content online. Going Social with Photos.

Viral Marketing 100

Viral Marketing Youtube Twitter Loyalty 100