Cintell

JULY 3, 2018

To get a picture of the disconnect, take a look at the top five resources used by vendors, along with how buyers utilize these sources: There’s a clear trend here: branded content is either used less often or trusted less by most buyers. Clearly customers bring a healthy level of skepticism to branded content.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

SEPTEMBER 21, 2020

After you’ve gone through the planning steps for creating content with a purpose, it’s time to start thinking about your audience. If you find yourself needing to talk to a lot of people, you probably have a few different buyer personas that you’re targeting through your content. Ask yourself Who am I trying to talk to?

Buyer Personas 100

Buyer Personas Demographics Template Hubspot 100

Cintell

DECEMBER 28, 2015

Prioritizing your personas will help you prioritize your content. Content on your website, blogs you publish, even how you speak. It is so easy to write a serious of how-to blog posts sharing how the new features enable this and that. For example imagine a software company who just released their latest version.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. She loves to write and develop content from ideation, development, production, to promotion.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

NOVEMBER 25, 2015

As Rachel said, “many companies struggle to apply persona insights to innovation, content, and campaigns, and leverage this knowledge across functional workstreams.”. We’ll write a full recap of how Oracle operationalizes personas in a future post. They help you build an emotional connection with your audience.”.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

FEBRUARY 15, 2016

When it comes to B2B marketing, her expertise is writing. As it relates to buyer journeys – understand the channels and content buyers rely on at each phase, and then present your case in a compelling way that makes you stand out from your competitors.”

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100