Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. The post How to write for social media appeared first on Biznology. You need to be distinctive.

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Biznology

AUGUST 13, 2020

When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? It might be how to get your product or service in front of a few key clients, so you write blogs to show up for those searching for your product or service. This is where content segmentation comes into play.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

FEBRUARY 4, 2015

Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s the headline that makes people click on your content and read it. Your content could have the most accurate numbers and the best written body, but without a great headline, no one will ever see it. No clickbait!

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Tips Lead Ranking Social Media Rules 80

Biznology

FEBRUARY 11, 2013

Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via search. So that’s my top piece of advice for everyone in digital marketing: commit to continuous improvement of your writing skills. Many times.

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Blogger Paid Search Agency Marketing Marketing Report 80

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. Process – create a sustainable content flow.

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SME Ad Building Copywriting Content 80

Biznology

JUNE 22, 2018

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. When I counsel clients on content marketing, I don’t take an idea-led, “come up with some catchy headlines” sort of approach.

Analytics 152

Analytics Top of Funnel Content Marketing Differentiation 152

Biznology

APRIL 12, 2017

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. The importance of keywords.

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SEO Optimization Adwords Keywords 136

Biznology

JUNE 7, 2017

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. Insensitive Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

MARCH 16, 2018

Whether it’s more established disciplines within digital, such as content marketing, conversion rate optimization and search, or new entrants like AI and machine learning, there’s no doubt that the whole field can sometimes frustrate you. Sure, you can read his writings every week here at Biznology. A/B testing for site search.

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Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” What content to blog for Google search success. The more the messier for content marketing SEO success.

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Google Blogspot Ideal Customer Profiles Content 179

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

MARCH 20, 2014

Writing a blog post doesn’t have to be an overwhelming or time-consuming task. Here are 8 simple steps for managing your writing time wisely. Instead of planning your topics just before you write, consider setting aside four hours or so each month to come up with the topics you’d like to cover in the coming weeks.

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Copywriting Facebook Twitter Blogger 80

Biznology

MAY 29, 2018

Most modern content management (CMS) sites support plugins and modules. There are a variety of 3rd party modules that can automatically optimize site content and site images in the background after setting up these plug-ins and integrating them into Google and Bing Webmaster tools, etc. Writing for SEO. Writing Copy for Search.

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CMS Development Enterprise Management SEO Allocation 205

Biznology

SEPTEMBER 15, 2016

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Biznology

MAY 16, 2018

I was gratified in a nostalgic way to read articles by my friends and former colleagues Sol Sender and Charles Chesnut , writing about the challenges of adopting agile. For example, executives insist on reviewing branded content before it is published. The post 3 hacks of agile scrum for content design appeared first on Biznology.

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Design Work Management Marketing Management Microsite 163

Biznology

MAY 13, 2016

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” You want to start by learning how to write your website and blog posts to attract your target audience: keep the tone in a casual manner, and remember to focus on what your readers want to see. Take a look at past content.

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Viral Marketing Content Social Media Blogger 80

Biznology

JULY 2, 2010

Style Guide" for online writing. Lastly, this is the company that has purchased the content chop shop, Associated Content , which has become somewhat legendary in content producing circles for its ability to pay pennies for content production. Image via CrunchBase. by Frank Reed. This is Yahoo.

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Internet Marketing Tagging Rules Intent 80

Biznology

MARCH 21, 2014

Frequently, we hear our clients worry about how to keep a steady stream of content flowing. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MARCH 21, 2014

Frequently, we hear our clients worry about how to keep a steady stream of content flowing. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

JUNE 22, 2016

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense.

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Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Biznology

AUGUST 22, 2014

Feeling like you’re in content creation overload? Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Writers (and managing editors) feel like they’re in a never-ending loop of “what do we write about now? Create an ebook.

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Autoresponders Content Opt-out Sales Cycle 80

Biznology

MAY 22, 2015

If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Have them create video content.

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Blogger Marketing & Strategy Marketing Strategy Content Marketing 80

Biznology

FEBRUARY 20, 2018

While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999. People are Impressed by Writers and Writing. Don’t Rely on Others to Keep Your Words Alive.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

NOVEMBER 11, 2015

There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work. That focus frequently means a lowering of standards, resulting in content that damages your content marketing standing, if not your brand. Make it Relevant. Make it Interesting.

Content 80

Content Marketing Automation Services Viral Marketing Custom Publishing 80

Biznology

JULY 27, 2015

I don’t write negative reviews, because why would you need to be warned away from a book? Mark Schaefer’s The Content Code is a must-read, even if you think you understand content marketing–and God knows I think that. (I Lots of really nice people write really awful books. (I Hence, “content shock.”

Content Marketing 80

Content Marketing Content Differentiation Impressions 80

Biznology

JUNE 22, 2015

Today, content creators can access a host of fantastic tools that make their writing life easier. Over the years, I’ve tested out some free and low-cost content creation tools. Writing headlines (especially for SEO) is both an art and science. If you’re looking for content inspiration, KeywordTool.io

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Cost Tools Long Tail Marketing Broadcasting 80

Biznology

NOVEMBER 19, 2013

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Biznology

FEBRUARY 26, 2015

Want to do more with the content you already have? These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Want to do more with the content you already have? I discussed content recycling (and shared five recycling tips) in a 2014 blog post. Recycle it!

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FAQ Content Traffic Tips 80

Biznology

MAY 11, 2015

Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. There’s nothing more basic in content marketing than creating content that is of interest to your audience. Help your audience connect the dots.

Content Marketing 80

Content Marketing Planning Content Storytelling 80

Biznology

AUGUST 27, 2014

Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create. SEO copywriting.

Copywriting 80

Copywriting Rules Marketing & Strategy Content 80

Biznology

APRIL 3, 2013

Does allowing third-party content on your site make you nervous? While most small business owners are hesitant to let outsiders write their material, they are missing out on some opportunities for company growth without third-party help. The Necessity of Third-Party Content. The Pitfalls of Third-Party Content.

Content 80

Content Ad Exchange Small Business Marketing Blogger 80

Biznology

JUNE 20, 2016

How to write content that is both outside-In and authentic to your brand. My primary advice for web writers, content strategists, and marketers is to write for your audience. This means learning their information needs and using that data as the basis of what content you should write and how you present it.

Differentiation 132

Differentiation Terms and Conditions Lead Scoring Lead Ranking 132

Biznology

OCTOBER 13, 2021

Using storytelling to persuade people and organizations to see things in new ways, engage their emotions, and take action — is at the core of everything he does: strategic content creation and management; writing and producing; storytelling programs and workshops, communications strategy, culture and identity programs, transformation communications, (..)

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Biznology

JULY 22, 2016

Older companies build more trust with customers and the more history you have, the more the media has to write about. It’s extra content and information for journalists and customers alike. The post Is your website’s newsroom missing key pieces of content? Executive Bios. If possible, include bios on all your employees.

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Press Public Relations Content Television marketing 80

Biznology

JULY 6, 2012

As everyone who read Mike Moran’s recent post on this blog knows, Panda rewards quality content. So content quality is obviously very important for search effectiveness, perhaps more important than site architecture. Saying “create quality content” is like saying “build beautiful websites.” Defining content quality.

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Wikipedia Content Click Rate High Quality Lead 80

Biznology

AUGUST 9, 2013

I’ve been writing pithy columns like these for a long time. And there will always be a place for short-form writing, as well as longer articles and stories, whether it is published on the Internet, on paper or both. They are an optimal combination of visual and written content. Photo credit: Wikipedia.

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Tips Internet Marketing Wikipedia Copywriting 80