B2B Marketing Traction

FEBRUARY 17, 2015

You just choose a template, install it, and tweak your existing content to make sure all is working, right? A website update in WordPress might be “easy” if you are the business owner, graphic designer, marketing expert, content writer and web developer who knows SEO as well. Write a web site update plan.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

JANUARY 19, 2015

But how can you produce an interesting eLetter with fresh and compelling content with minimum time and effort? Terry wrote back that he spends quite a bit of time on writing each issue and is looking for a way to systematize some of his key processes. Make a template for newsletter content. A list of upcoming events.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

SEPTEMBER 5, 2014

You’d be surprised how many businesses fail to write a marketing plan. Or, if they write one or hire someone to write it, they end up putting on a shelf or in a drawer, never to be read or acted upon. There is content marketing that attracts your target audience. Write a marketing plan.

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

JUNE 17, 2014

You have bad content on your website. If you don’t plan your website content in advance or if you leave it up to a web developer to create content, you could end up with an ineffective site. Make sure you have a writer experienced in writing copy for the web. Your content is static.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

NOVEMBER 11, 2014

Write something interesting or compelling about the link you are sharing. Is the article have a fun style of writing or topic? Once the content properly populates below the update field, go back and delete the URL as shown. Do you need help getting started or getting better results with your content marketing?

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

DECEMBER 5, 2014

It’s the quality of the content and user experience that make a difference. I was going to write about another topic for today’s blog. I got the information about the survey that I wanted, but minutes later I also got an email from the content author, telling me I had subscribed to some kind of email.

Validation 100

Validation Customer Surveys Contact Marketing Email Marketing 100

B2B Marketing Traction

APRIL 26, 2012

If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. Increase the frequency of your blog post writing. Get your blog content in front of content curators who use utilities like Paper.li Invite guest bloggers to write posts on your blog.

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

APRIL 17, 2015

As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. Note: if you are a sole proprietor, you may not want to create a LinkedIn Company page, since you will now have to write updates for your personal profile as well as your Company page.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

MARCH 27, 2012

Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Once you commit to blogging, you will be forced to find great topics to write about. By writing about trending topics, you are in touch with the pulse of your industry.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

SEPTEMBER 16, 2011

Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. One reason for bad writing is that too many marketers leave their website content up to their web developers. With press releases, I’m not just writing about bad grammar.

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

APRIL 2, 2012

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” So, you need to plan enough time to write quality content. My blog posts take about an hour to research, write and publish. Here are a few ideas: 1.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

SEPTEMBER 30, 2013

Headlines offer a way for visitors to more easily scan and navigate your content. One way to do this is to use different levels of headlines (H1, H2, H3 and more) to break up text and show your site visitors how you’ve organized your blog post or page content at a glance. Do you have compelling headlines on your site?

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

DECEMBER 17, 2013

Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing. Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site. Web Site Projects content optimization SEO website'

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

OCTOBER 13, 2011

There are two things that copywriting is critical for today – social sharing and content. The more compelling content you have online that people can relate to and share with others, the more chance your business has of getting found online. Content Optimization. This is both science and art.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

JUNE 6, 2014

John Rampton mentioned that John McTigue of Kuno Creative likes to create an outline before he writes a post to make sure that his content doesn’t stray from his main point. If you’re writing about how-to’s or solving problems for people, you may go longer, providing lists and citing resources.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 23, 2015

Use a table of contents so that people can scan easily. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. Write to your readers as well as to your objectives. Creative and entertaining writing helps with engagement.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

JULY 31, 2014

To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Decide How to Structure Your Content Marketing Team by David Booth of Revenify. She provides strategic planning, implementation and outsource blog writing and management for growing companies. So, hey, let’s jump in and do this.

Marketing & Strategy 100

Marketing & Strategy B2B Guidelines Blogger 100

B2B Marketing Traction

NOVEMBER 24, 2014

How do I start writing Tweets? Now you’re ready to start writing your own Tweets. I recommend that you try to write a Tweet that uses 130 characters or less. Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.)

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

JULY 9, 2014

At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

FEBRUARY 22, 2010

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. 38% write once a week, 17% monthly and 6% less than once a month. Keep a file for your blog ideas.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

JANUARY 20, 2012

Online content is more important than ever in getting found on the Internet. Now is the time to write articles, start blogging, create video, write whitepapers and eBooks, post slideshows and presentations. Not only should you write and post them, but you should share them and get your contacts buzzing about them.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

APRIL 27, 2012

Note I did not write that question as, “Will you use graphics or images?”!) Can you re-purpose content from other marketing or company materials? Who will write the blog posts? What topics will you write about ? How will your blog be positioned? What are you going to say? Who is the audience?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

SEPTEMBER 29, 2011

or sending other messages out to your followers, friends, connections, fans and customers, write your company’s marketing persona. So you should also write buyer personas for each customer segment you serve. Great content that adds value for your prospects and customers creates goodwill. Be Strategic. Leverage Technology.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

AUGUST 22, 2011

My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. Having both a website and blog with separate domains would allow you to have four results per page.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

OCTOBER 26, 2012

Your home page has morphed and mushroomed in content over time, and no one is managing it. Chunk your content – make it” scan-able.” Write in simple language – some say to a high school level provides the best readability for most visitors. Design your content to fit the “F” scan.

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

FEBRUARY 14, 2013

Instead of sending valuable, helpful content, they are spamming their customers and prospects. Write a blog. It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. You see, in the rush to get on social media and connect, many marketers are behaving badly. Be original.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

APRIL 28, 2014

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

MAY 24, 2013

We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms. BrandVoice, Turn Off the Social Media Noise , Mike Tittel calls for marketers to curate content, not just broadcast messages. If they have seen what you write, do they enjoy them?

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

JANUARY 10, 2012

5 Tools to Battle Social Media Content Overload. For an additional resource on writing effective headlines, check out Copyblogger’s page How to Write Magnetic Headlines. 25 Eye-Popping Internet Marketing Statistics for 2012. How You (and Rick Santorum) Can Fix a Damaged Search Reputation.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

JANUARY 13, 2016

When you sit down to write out your marketing plan, chances are you will put some thought into what you will do. When the content was created, it wasn’t optimized for any keywords. Need video content ideas? Here are four things I’ve observed that happen when you don’t have a written marketing plan.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

OCTOBER 28, 2014

Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? If one or more of your competitors has a good online presence, you can glean what keywords their website, content and social media is focused on. Do you know what your competition is doing?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

AUGUST 19, 2013

When I write a blog post, I go to Flickr to search for a photo or image that I can use with permission of the creator or owner. I hope this helps you find great images for your blog posts and also helps prevent you from inadvertently using copyrighted materials for your online content! to provide proper attribution with the use.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

DECEMBER 30, 2013

Post messages and content that will interest them. Will you arrange for bloggers in your industry to write about your launch? To keep your brand consistent, you should have a written brand strategy before you start marketing or messaging online. Engage with your followers. Add value and show up consistently.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

APRIL 29, 2013

Take time to write an intelligent, thoughtful recommendation for your connections. Most recently, LinkedIn is making a bit push to become a go-to website for content. Add discussions and create polls in the discussion groups. Ask how-to questions, request recommendations for solutions. Answer others’ questions.

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100

B2B Marketing Traction

APRIL 1, 2015

I scanned the email subject line, introduction, body content and signature line, and I still had no idea what the company did. So ask more questions once you write your call-to-action. A few days ago I got an email from a company announcing their name change. Wow, this company missed a big opportunity. Is yours clear? Is it compelling?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 21, 2011

Michael is the author of Writing Whitepapers: How to Capture Readers and Keep Them Engaged. For more details about writing whitepapers, buy Michael Stelzner’s book. You set an expectation, then you failed to deliver. What does a real whitepaper look like? I attended a program by Michael Stelzner a few years ago.

Buzz 100

Buzz Statistics Research Tactics 100

B2B Marketing Traction

OCTOBER 8, 2012

If you are following marketing best practices and generating content that adds value for your clients and customers, you probably need a resource with marketing writing skills. For specialized tasks, such as website and marketing video development, you may outsource, unless the volume of work is so great it warrants an employee.

Planning 100

Planning Work Management Marketing Management Consulting 100