Remove writing

Anything Goes Marketing

article thumbnail

Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" Who are you Writing Your Newsletters for? Creating Relevant Newsletter Content 2.0 For example, does content differentiate based on past products purchased, geography, job title?

article thumbnail

What not to write - Stop wasting our time!

Anything Goes Marketing

You mention the preview pane in your article but you don't put two and two together that in a preview pane, you can typically see the content and call to action (if there is one). Don't forget about the content! Depending on the tracking software, this quick glance at the email and may not count as an open.

Open Rate 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Writing for the Reader: Preview Pane and Blog Feeds

Anything Goes Marketing

Make it easy for those people that want to check out your posts (hey, I don't have many): Content should be clearly laid out If you use images, include actual links so all viewers can see them Make it easy to scroll Add helpful links to view old posts if they relate to the current one Remember - have fun and keep on blogging!

Youtube 100
article thumbnail

Dynamic Email Content: The Next Generation of Personalization:

Anything Goes Marketing

Have enough work writing one email to your customers or prospects? Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content. customer vs. prospect), dynamic content in emails is taking persoanlziation up a notch. Do you use dynamic email content?

article thumbnail

People not reading your content? Here are some headlines that work

Anything Goes Marketing

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. Have fun blogging and remember that as good as your content may be, if the headline isn't good, no one will read it.

article thumbnail

I Invented the Word Blogletter

Anything Goes Marketing

According to Veronica Brown over at the Content Factor , I co-invented the word "blogletter" which is a combination of a blog and an enewsletter. Tags: enewsletter online marketing writing for blogs. This is based on my blog post called: Where Do Your Email Newsletters Go? Email Heaven?

Tagging 100
article thumbnail

Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

I will write more soon but I thought this post may inspire other bloggers out there to keep writing as your posts do get noticed. In any case, people are listening out there and blog content is like a search engine magnet or a web traffic firecracker. I suspect it was through searching or via a customized RSS feed.