ANNUITAS

AUGUST 12, 2014

In gearing up for one of the best conferences around, Content Marketing World in September,we are running again one of our favorite interviews, originally posted in February2014. Q: What does the Chief Strategist for THE content marketing resource do on a daily basis? Q: Where do you find inspiration for your writing?

Demand Generation Agencies 100

Demand Generation Agencies Enterprise Management Content Storytelling 100

ANNUITAS

FEBRUARY 11, 2014

I had the good fortune to be able to ask Robert Rose , Chief Strategist for the Content Marketing Institute a few questions about life as a content marketing guru, challenges for content marketers and ways we can all become a little better at producing content and marketing it. How to show progress with Content Marketing.

Enterprise Management 100

Enterprise Management Content Storytelling Paid Search Agency 100

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Don’t Treat All Content The Same-. Not all Demand Generation content is created as equal.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

ANNUITAS

APRIL 20, 2020

“Content is king” is a phrase that’s dominated the marketing world for years now, and for good reason. Content works. But it’s also a lot of work , and if you’re producing content without any sense of how well it is or isn’t performing relative to your demand marketing, then you’re potentially wasting a lot of time, energy, and money.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

OCTOBER 31, 2023

For many, the obvious contenders are content ideation and development for various marketing and sales use cases, as well as chat and sales enablement for prospect and customer conversations. Content personalization works closely with ongoing qualification. What are they tackling? “The Biggest Thing Missing from AI?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. You write a script, and it automates it. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

JANUARY 22, 2015

The secret to making sure your content is wanted and consumed is to make it share-worthy. Any marketer knows that writing informative and engaging content is the first step to making content share-worthy. But, how to actually do it is the bigger question and then what are guidelines for sharing content?

Buzz 100

Buzz Buyer's Journey Guidelines Curation 100

ANNUITAS

OCTOBER 24, 2016

Is it the sessions you can attend (by attend I mean find a seat for), the activities you can engage in (morning mixers or yoga), the quality of content (first-rate speakers and presentations) or the accessibility of VIPs and speakers to further your education. Michael Brenner : Content Marketing Strategy for Any Size Budget.

Marketing Budget 124

Marketing Budget B2B Urgency Marketing Work Management 124

ANNUITAS

OCTOBER 15, 2020

And because you aren’t measuring the specific impact of engagement channels and content, you can’t be sure that the marketing campaign you’re going to execute will be successful or not. Are these people bouncing or are they engaging with the content you’ve provided? Start by asking these eight deeper questions to understand your buyer.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

ANNUITAS

OCTOBER 4, 2016

In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content. Here are a few marketing automation hacks you need to try: Tokens-.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

ANNUITAS

OCTOBER 24, 2016

Is it the sessions you can attend (by attend I mean find a seat for), the activities you can engage in (morning mixers or yoga), the quality of content (first-rate speakers and presentations) or the accessibility of VIPs and speakers to further your education. Michael Brenner : Content Marketing Strategy for Any Size Budget.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

OCTOBER 24, 2016

Is it the sessions you can attend (by attend I mean find a seat for), the activities you can engage in (morning mixers or yoga), the quality of content (first-rate speakers and presentations) or the accessibility of VIPs and speakers to further your education. Michael Brenner : Content Marketing Strategy for Any Size Budget.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

APRIL 28, 2015

Experiences is based on five years of research and shares new ideas on what determines marketing success including putting strategy before structure and how to create content-driven experiences. Thanks to Robert and Carla for sharing their thoughts via the ANNUITAS blog and writing this book – we needed it.

Work Management 100

Work Management Paid Search Agency Marketing & Strategy Organic Leads 100

ANNUITAS

OCTOBER 27, 2015

I attended too many sessions to count, but here are a few things I learned from the event and it’s great sessions: Writing with Mojo-. Marketers tend to write like writers and too often, forget to write how we speak. Newsjacking: The Art and Science of Injecting Your Content into a Breaking News Story-.

Buyer Personas 100

Buyer Personas B2B Press Public Relations 100

ANNUITAS

MARCH 19, 2020

Content Syndication [0%]. It all comes back to the original goals of the event, and writing a new brief will recenter your team on the core objective. If the goal of the event was to deliver new content or make announcements, a live stream or video on demand may make sense. Website [4.03%]. Nurture [2.65%]. Webinars [2.56%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

JANUARY 31, 2023

We have built out our engagement and content matrices with an “end-to-end” customer journey concept in mind. As we delve deeper into concepts like Converged Growth and the role of the Chief Growth Officer , I am excited to help write the next chapter of their methodology.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

ANNUITAS

OCTOBER 17, 2014

*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Content that’s created for the sake of it will end up in the trash bin. They should tell your team when your audience is online, how they consume content, which messages resonate with them most and why.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

ANNUITAS

OCTOBER 4, 2016

In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content. Here are a few marketing automation hacks you need to try: Tokens-.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

ANNUITAS

FEBRUARY 16, 2023

Over the past six months, we have been writing and speaking about the importance of building a Converged Growth organization as the foundation of a successful go-to-market transformation. Research has not only proven the value of this transformational shift but, also the value of being led by a Chief Growth Officer in this initiative. “53%

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

ANNUITAS

OCTOBER 6, 2015

This means maintaining focus and not being drawn into opportunities (events, webinars, co-sponsoring content) that do not further defined objectives. Do you have an opportunity to shape the content? Adding more content or tactics that weren’t planned into the mix isn’t necessarily going to drive more revenue.

Demand Generation 100

Demand Generation Demand Marketing Budget Webinar Metrics 100

ANNUITAS

MARCH 13, 2014

Excellent copy writing and editing skills including web and email copy. The much more challenging skill is that of content production, and not just any content, great content. Content that is aligned to the buyer’s journey and content that converts. Experience using real KPIs to make informed decisions.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

ANNUITAS

JULY 2, 2015

We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Write for your buyers not to game the system. Good, relevant content is more important than ever, because of a Panda. So how should this influence your content marketing strategy?

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Google Webinar Metrics 100

ANNUITAS

MARCH 31, 2016

Three tips to read before you write or design anything: DESIGN TRAINING MATERIALS WITH THE AUDIENCE IN MIND. Explore ways to further involve your training audience by creating exercises, such as group participation, a question and answer session or writing prompts. However, like most activities, it is always easier said than done.

Training 100

Training Tips Paid Search Agency Creativity 100

ANNUITAS

SEPTEMBER 3, 2020

Sales engagement software, such as SalesLoft, is only as good as the people, process and content it is meant to enable. These emails typically lack any real substance, provide no useful content, and rarely have an unsubscribe link. (To with “RE:” in the subject line). This ensures interactions are substantive.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

SEPTEMBER 25, 2014

The expertise is usually found at the sales level and a perhaps a few people within marketing that can write content to address unique industry challenges. Now add in the complexity of developing content to five plus buying stakeholders that is specific to their industry.

Verticals 100

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 100

ANNUITAS

MAY 26, 2015

The expertise is usually found at the sales level and a perhaps a few people within marketing that can write content to address unique industry challenges. Now add in the complexity of developing content to five plus buying stakeholders that is specific to their industry.

Verticals 100

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 100

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. It seems there is no shortage of great content to help increase marketing effectiveness. Here are a few idea: Bring in a professional content marketer or writer to help develop deeper skills in content marketing.

Planning 100

Planning Gartner Demand Generation Budget Programs 100

ANNUITAS

APRIL 17, 2014

A strategy isn’t about how many content offers you can create. Lack of buyer-driven content. Content is obviously a key part of any marketing strategy. And most marketers have a great deal of content. We love to write about ourselves, our products, our solutions. It’s about improving your business results.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Webinar Metrics 100

ANNUITAS

APRIL 14, 2015

Content Marketing Institute offers online content marketing training and development. Marketing automation, or CRM, or web analytics are all valuable skills to develop…but so are public speaking, project management and writing. MarketingProfs has grown their online learning areas with MarketingProfs University. Does yours?

Marketo 100

Marketo Class Training Education 100

ANNUITAS

MARCH 20, 2014

Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. Marketing owns 2/3 of the revenue process today.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

SEPTEMBER 3, 2015

The dialogue during the event was incredibly rich, as are the contents of the book that explores the concept that the buyers are driving today’s buying cycles and that these cycles are being driven by buying committees. In fact, the average committee is comprised of 5.4 individuals. But the two aren’t the same thing.”.

Buying Cycle 100

Buying Cycle Vendors Mobile Marketing B2B Sales 100

ANNUITAS

MAY 20, 2014

Additionally, unique programs need to be jointly developed as well to keep content relevant for the partner and their customers. No partner wants to use the same piece of content their competition just sent out. Creating core content helps build a foundation for any partner marketing efforts.

Advertising Channels 100

Advertising Channels Advertising Agencies Work Management Marketing Management 100

ANNUITAS

FEBRUARY 9, 2012

AG: Content marketing is a hot topic and like many other hot topics today definitions vary and everyone wants to jump in and give their own spin. As a leader in this space, please define once and for all – what is content marketing? AG: You speak a lot about story telling in your writing and presentations.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

ANNUITAS

MAY 6, 2014

analytics, social, content marketing) as part of a strong Demand Generation Strategy. For example, on the Demand Generation Strategy team, say we are looking for people with a strong content development background. We definitely see similar trends in Demand Generation as it encompasses several of these digital skills (e.g.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Work Management Marketing Management 100

ANNUITAS

FEBRUARY 20, 2014

People have an irrational fear of writing I think. To be fair, I have a degree in journalism, so writing is not usually a struggle for me, however, there are times that I find the idea of writing daunting and I get stuck. Why do people struggle creating content, even short blog posts? How much content do we create?

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

ANNUITAS

DECEMBER 2, 2022

In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. . We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense.

Growth Marketing 130

Growth Marketing B2B Thought Leadership Thought Leadership Marketing & Strategy 130

ANNUITAS

APRIL 7, 2015

Content is King or so they say. However, there are many elements that are part of content creation that aren’t well understood by marketers and can impact content effectiveness. Design needs to be thoughtful, engaging and appropriate for the purpose of the content piece to help enable action by the buyer. Content type.

Marketing Management 100

Marketing Management Demand Generation Content Paper 100