Social media can be defined as the experience of sharing content online, whether music, videos, pictures, comments, reviews and news among other forms. Once, the ‘brochure site’ ruled over the Internet, static and imposing, allowing Internet users to simply view content passively. Today, anyone, anywhere and at anytime can generate and share content on the Internet: this is social media. Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Social media is materialized through its many applications. MORE >>

She own Crosstown Digital Communications, LLC , and co-author Meet Content , a blog and resource for the higher ed community. We decided we wanted to create a “delicious blend” of content from across campus. Content can’t stop at putting information out there, we have to make it valuable. User-generated content and community management? Are we publishing content that matters to our audience or are we listening to ourselves talk? ” This needs to be the filter for all content we create, and it should always come back to our goals. MORE >>

She writes about her experiences with the blogging process, and how her team has been able to provide the most value to their audience.  Our blog has been giving us a voice for five months now and we have seen many employees participate; this allows us to create unique content with unique viewpoints. From a confidentiality perspective, we have a lot to think about, especially when we’re writing case studies.  Procedurally, while I maintain our company blogs, each person that contributes writes their post and sends it to me to proof. We blog for many reasons. MORE >>

But what remains true for us is that relationship-building is the most important for us, but we’re much more focused on refining the content and making sure those relationships are solid. Audience question: About content creation, the official White House channels on social media, I feel a lot of the content there is campaign content and propaganda. What are your thoughts on the content on the White House channels and the campaign channels? wouldn’t characterize the White House content as being propaganda. This wasn’t easy. New tool? MORE >>

Well, it is, but it doesn’t necessarily mean that your content is bad itself.  So, you ask, what are some ways I can make people want to *do* stuff with my content? Assuming that your content is actually good and offers value to your readers, and that you’ve distributed your content enough that it has eyes reading it, getting your audience to take that one step further and process your content increases the likelihood that they’ll want to react to it in some way. Ways to Use Social Media to Inspire Your Writing (socialmediaexaminer.com). MORE >>