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Infographic of the Week: 12 things to do after you write a new blog post

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There’s still work to do after you get the writing done on a new blog post. Content Production Infographics blogging infographic SEO writingAfterall, you want to get this in the hands of as many people as possible, right? Divvy HQ (by way of Ragan Communications ) provide us with a quick checklist of to-dos to get through before publishing blog posts.

Bernie Fine, Communications, and PR Crisis Management

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Also, Dan Klamm, our Assistant Director, worked very closely with our student social media team during the situation, and has a great write-up specifically on how the team itself behaved. This sometimes means that content is scarce until we know we can put a coordinated message out. This enabled our social media team to have available official first-party content. Be neutral.

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How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

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We do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible. Dr4Ward pointed out this great infographic from inBlurbs on revenue generating content: Related articles. Websites With More Content Generate More Customers [New Infographic] (hubspot.com).

Your Outposts: Going from centralized to a “decentralized federation”

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Success is driven by great organizational empowerment at the local level, relevant local content, local media support and presentation in a tone of voice relevant to the targeted local market.&#. The other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data. Decentralized Federations.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

What is Social Writing?

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Content production as a brand has come to include a wide-variety of content – from written to video, created to curated. However, writing and text-based content is still highly valuable. Since writing is a large part of what we do here, we use the term  “social writing”   to describe what we do for clients. Our definition of social writing is as follows: “Content, primarily in written format, that is designed to be  optimal for  social sharing.” Write for the Humans, but Respect the Machine (sixestate.com).

Steve Nicholls on Social Media as a Crucial Component for Success

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Social media can be defined as the experience of sharing content online, whether music, videos, pictures, comments, reviews and news among other forms. Once, the ‘brochure site’ ruled over the Internet, static and imposing, allowing Internet users to simply view content passively. Today, anyone, anywhere and at anytime can generate and share content on the Internet: this is social media. Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Social media is materialized through its many applications.

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Content Production and Your Communications Program [Slides]

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Today I presented to the Executive Education program at the Newhouse School on the topic of content production, which we love here at OSG. Some of the main areas covered: What is “content”? Social Writing & Brand Journalism. Why is a content production strategy important and how can it benefit your existing communications and marketing programs?

Reinventing News on Your University Website: Chatting with @radiofreegeorgy #highered

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She own Crosstown Digital Communications, LLC , and co-author Meet Content , a blog and resource for the higher ed community. I’ve pulled together some of the key points of her talk here. We decided we wanted to create a “delicious blend” of content from across campus. Content can’t stop at putting information out there, we have to make it valuable.

Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond #SMWReuters #SMWNYC #SMWGov

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But what remains true for us is that relationship-building is the most important for us, but we’re much more focused on refining the content and making sure those relationships are solid. Audience question: About content creation, the official White House channels on social media, I feel a lot of the content there is campaign content and propaganda. New tool?

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Guest post: @tracytilly on blogging as a job recruiter in Syracuse

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She writes about her experiences with the blogging process, and how her team has been able to provide the most value to their audience.  Our blog has been giving us a voice for five months now and we have seen many employees participate; this allows us to create unique content with unique viewpoints. From a confidentiality perspective, we have a lot to think about, especially when we’re writing case studies.  We make sure to go light on the identifying characteristics of the people we are discussing and heavy on the lesson to learn. We blog for many reasons.

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Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

How to Effectively Market Your Excellent Customer Service

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Among the offenses: A non-distinctive “tagline” that uses words like “dedicated” and “customer service” and “excellence.”  If you’re not familiar with how a tagline works (or doesn’t work) check out this write up by Killian.  Sidenote: level of snappiness depends on level of comfort and risk aversion in bold content). I’ve been working with a company that has great customer service.  No, really, they can actually say they have some of the best in the industry – they get orders filled quickly and can produce niche products with relative ease because they’re small enough. 

Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content

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Turning Branded Contests into Branded Content – (Twist Image, 1 November ) Branded contests never made it to primetime before the Social Web because brands could not defer attention from the main reason to be marketing in the first place: getting people to buy their products. When used with diligence and attention, these principles will always yield suitable results.

5 Ways to Increase Engagement With Your Content

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Well, it is, but it doesn’t necessarily mean that your content is bad itself.  It may mean you haven’t given people a good enough call-to-action , a reason for them to do more than just read what you put out there and move on.  It doesn’t mean that they walk away dissatisfied, or unfulfilled.  In fact, you may very well have left a good impression on them. Is it you?

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

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She is Founder & Chair of Other Side Group , a social media marketing and content production firm that has a sweet spot for writing. She specializes in social media marketing, content production and entrepreneurship and works diligently and passionately for issues around women in technology and entrepreneurship. PANEL: Everybody’s a Bloody Entrepreneur! Or Are They?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

Yelp and the Social Media and Business Equation

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And when they did, they could do very little to change the content directly aside from reverting to unethical behavior and writing fake reviews.  If they were smart, they took the stance that Yelp and other similar platforms existed and they should work within that – “let’s make sure we give everyone reason to write a good post&# -  a very good response in my opinion. 

Yelp and the Social Media and Business Equation

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And when they did, they could do very little to change the content directly aside from reverting to unethical behavior and writing fake reviews.  If they were smart, they took the stance that Yelp and other similar platforms existed and they should work within that – “let’s make sure we give everyone reason to write a good post&# -  a very good response in my opinion. 

Brain Zap: Minutes to blog success, non-profit content, getting heard, and social media monitoring

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10 Blog Content Ideas for Non-Profits ( Nonprofit Tech ) Many nonprofits don’t consider blogging either because they think they need to blog everyday and that it would be too time consuming, or they have no idea what to blog about. Well… you don’t need to blog everyday (once a week minimum), and here are 10 blog content ideas to help get your creative writing impulses inspired. Tags: Brain Zap blogging content production non-profit social media monitoring It’s Monday.  You want to get off to a motivating start.  And then what? How do you engage?

How Much do you have to use Facebook and Twitter to Really be Effective?

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This will get people directly to your website (you have to work this aspect into your plan), which will benefit from the SEO juices of blogging, and adds a layer (or two) of depth to the content you’re bringing to your audience that hopefully they find valuable.  Again, this takes a lot of time, focus and organization to achieve, especially when you can’t just sit back and push out content to your listeners.  Yadda yadda yadda.  But I do think there are different levels of “success” that can be achieved, using the same tools, with both being worthwhile. Facebook? Blogging?

Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%

How Much do you have to use Facebook and Twitter to Really be Effective?

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This will get people directly to your website (you have to work this aspect into your plan), which will benefit from the SEO juices of blogging, and adds a layer (or two) of depth to the content you’re bringing to your audience that hopefully they find valuable.  Again, this takes a lot of time, focus and organization to achieve, especially when you can’t just sit back and push out content to your listeners.  Yadda yadda yadda.  But I do think there are different levels of “success” that can be achieved, using the same tools, with both being worthwhile. Facebook? Blogging?

How to Effectively Market Your Excellent Customer Service

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Among the offenses: A non-distinctive “tagline” that uses words like “dedicated” and “customer service” and “excellence.”  If you’re not familiar with how a tagline works (or doesn’t work) check out this write up by Killian.  Sidenote: level of snappiness depends on level of comfort and risk aversion in bold content). I’ve been working with a company that has great customer service.  No, really, they can actually say they have some of the best in the industry – they get orders filled quickly and can produce niche products with relative ease because they’re small enough. 

Act casual, and write your website content

Biznology

Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. Hotjar is a great tool to create an effective sales funnel with content. Do things get awkward when people visit your website?

The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” ” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. 11) Slick Write.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley.

1,097 Words to Change Your Mind About Content Writing

B2B Marketing Insider

Content marketing rocks today. Content writing rocks, too. Content marketers have their glory days now. However, only a few clients understand that content marketing doesn’t equal content writing. The word “content” confuses them and makes them consider every content marketer a […].

5 Writing Hacks to Resuscitate Your Content Marketing Efforts

KoMarketing Associates

It was, in fact, while watching doctors charge the defibrillation paddles and bring patients spluttering and coughing back to life that I came up with the idea for this blog post: breathing new life into an existing content marketing strategy. Let’s take a look at 5 writing hacks and explore how they can resuscitate your content marketing initiatives – CLEAR! Probably never.

The H.E.L.P. Method For Writing Business Content

It's All About Revenue

As a former corporate blog editor, my personal priority was to ensure that the content supported our audience’s education and professional development, and offered information that would empower them to do their jobs better. But all too often corporate blogs act as mere extensions of the public relations machine, where press content is reposted verbatim and the message goes to die.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

2 Sure-Fire Ways to Inspire Your Blog Writing

Writing on the Web

Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? I get that. Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time. Nobody starts out writing well. What can a blogger blog about to other bloggers?

Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

Is your blog  content writing  appealing to both thinkers AND feelers ?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I  write  about a concept, to prove my point. In The Collected Works of C. G. Blaaah.

How to write 3,000 words every day when you don’t feel like it

grow - Practical Marketing Solutions

Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe. We drink overpriced hipster lemonade, discuss marketing tactics, email-list building (drooling faces wherever you look) and of course, content creation. She often ended up writing the essays herself because she didn’t want me to fail. You can learn only so much.”

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Why You Should Write Quality Blog Content

Writing on the Web

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. But none of that matters if what you write is boring, mediocre, confusing or poorly written and formatted. Stylistic preferences.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

How to write for social media

Biznology

This video with Paul Gillin is about the basics of writing engaging social media messages. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. The post How to write for social media appeared first on Biznology. You need to be distinctive. Thanks to all our sponsors! Like this post?

Behind the scenes: How to write a business book

grow - Practical Marketing Solutions

It’s called The Content Code and when it arrives in a few weeks, it will teach you how to ignite your content and your business in a world of overwhelming information density. How I write books The main idea — The most challenging part is coming up with an idea that is truly different and exciting to my readers. There is no writing, only good re-writing.

How to Write Blog Posts: Awesome Graphic

Writing on the Web

Do you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. About Blogs Content Marketing Getting Read How to.Tips blog content blog formatting blog writing infographicsIf you’ve ever written a blog post , you know that’s not true, and it’s hard to craft a post people will read.

How To Write The Perfect Blog Post

B2B Marketing Insider

wish I could write a blog like that”? Now you don’t have to wonder anymore. I’ve researched and pulled together a blog post template that will not only help you write faster and more effectively, but will help you rank higher in search […]. The post How To Write The Perfect Blog Post appeared first on Marketing Insider Group. Content MarketingDo you often look at other people’s blogs and go, “Wow!

How to Write Headlines That Get Shared And Drive Traffic

Act-On

Well, good headlines don’t have to be hard to write, but every extra minute you can put into making them great will pay off. That’s why old-school copywriters – of the postal mail era – spent half their writing time on their headlines. They can make or break a blog post, an eBook, a webinar – you name the content format. Write 25 headlines for every one you need.

The Secret to Writing? Make it a Habit.

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I am not an expert on writing, although I do have a journalism degree. However, I write a great deal and do actually enjoy it. As the need for great content and the content marketing trend continues to gain importance in marketing and demand generation, I find more and more people looking for advice on how to write. Writing and writing well takes practice.