Contently

OCTOBER 15, 2018

Creating breakthrough content is difficult. As Contently’s VP of product, I’m always thinking about ways we can empower marketers to succeed at their jobs. Content requests. As a result, we developed a content requests feature that will make it easy for marketers to manage asks from other teams.

Product 88

Product Content Paid Search Agency Work Management 88

Marketing Insider Group

APRIL 17, 2016

You know “Content Marketing” is a huge buzzword in our industry today. We’ve moved beyond asking what content marketing is and why we should do it. Now, leading marketers are figuring out how to be effective with content marketing best practices that drive […].

Content Marketing 100

Content Marketing Content Marketing & Strategy Marketing 100

ClearVoice

JANUARY 29, 2024

Team silos can hurt the efficiency of your content operation, BIG TIME. Continue reading to discover the importance of cross-functional collaboration in content operations, strategies to ensure effective team communication and collaboration across departments, and proven tips to bolster your content operation.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Scoop.it

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy. A webinar is a virtual seminar.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Include local communities in your content.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Hubspot

APRIL 13, 2017

I’ve always been obsessed with content – how its message has the ability to inspire, educate, motivate, and drive people to take action, whatever that action may be. This poses an obvious issue to those who aspire to be found online through non-paid search, as you need content to be successful. Once I learned this, I was hooked.

Enterprise Management 70

Enterprise Management Work Management Paid Search Agency Marketing Management 70

Content4Demand

FEBRUARY 7, 2020

24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Kelvin Gee, Sr.

Case Study 54

Case Study Case Studies Studies Work Management 54

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Have a seat.

Generation 298

Generation Content Paid Search Agency Trust Marketing 298

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. For the past 15 years top marketers from the world over have gathered for one of the world’s most comprehensive content marketing events, and this year’s Content Marketing World returns again for expanded networking and learning.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

ClearVoice

JANUARY 29, 2024

It takes more than creating engaging content and implementing the best SEO tactics to win at content marketing. You need seamless internal communication to develop a high-performing content marketing strategy and boost your chances of success. This alignment fosters a cohesive approach to achieving success.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

chiefmartech

FEBRUARY 5, 2018

.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology. Here are more details on each of these four workshops: The Right Way to Buy Marketing Technology.

Paid Search Agency 61

Paid Search Agency Planning Work Management Marketing Automation Services 61

Vision Edge Marketing

NOVEMBER 16, 2021

Content gets the most download. Connect customer-centric content and your map. Build content to support your map and weave your messages into all customer and market-facing content. All content, for example, sales presentations, customer service scripts, and invoices should incorporate your messaging.

Work Management 234

Work Management Bandwidth Marketing Management Paid Search Agency 234

Webbiquity

APRIL 19, 2022

Optimal Workshop is a good example of the kind of layout and structure to aim for. Always think about your ideal customer profile when planning marketing content and base your decisions on what will appeal to them specifically. The testimonial they feature is short but packed with impactful words.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Martech

NOVEMBER 21, 2023

With content constantly changing and evolving, planning for a DAM system to track and store all your content reliably seems futile,” said John Horodyski, managing director for digital consultancy Salt Flats, in a session at The MarTech Conference. Business email address Subscribe Processing.

Digital Asset Management 88

Digital Asset Management Work Management Marketing Management Tagging 88

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. Content runs the gamut from Point of Views (POVs), benchmark studies, and good old plain “advice” based upon experience and expertise.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers deeper into your story with every word using creative storytelling approaches.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

ClearVoice

JANUARY 29, 2024

Create content. Yup, that’s the traditional content marketing process in a nutshell. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. could just be the lightbulb igniters your content strategy needs.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Content4Demand

FEBRUARY 19, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Register for How BMC Proved the Value of Interactive Content & Ramped Up ROI , included with your B2B Marketing Exchange pass. Choose the Right Content Formats. Our workshop session is filling up fast.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Contently

AUGUST 19, 2020

Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Martech

DECEMBER 12, 2023

Use the data foundation you’ve built for your DAM to automate things like content sharing and publishing. Using workshops to establish new processes To build a new DAM process, gather the relevant people in a collective intelligence workshop. Dig deeper: Building a DAM business case 2. How can I use DAM to automate processes?

Digital Asset Management 112

Digital Asset Management Process Work Management Customer Surveys 112

Outbrain

APRIL 14, 2020

This three-part workshop will be as practical as it gets as we understand there’s no time to waste, and we want to help provide the tools needed for you to pivot, and quickly. Access content creation tips to prepare for what’s beyond. we’re offering a bonus incentive to first-timers who join our workshop series!

Advertisements 26

Advertisements Advertising Webinar Metrics Marketing & Strategy 26

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Poor Content Don’t let ChatGPT do your homework for you. Are there expectations for employees to review and rewrite any content that is generated by AI.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. 54% of customers say they’d like to see more video content from brands – more than any other type of content. That’s why employee content marketing is so important. What is Employee Content Marketing?

Content Marketing 277

Content Marketing Planning Webinar Metrics Content 277

Martech

MARCH 7, 2024

A bunch of generative AI content tools were on the vendor floor and featured in presentations, but nothing that was game changing. Dig deeper: How AI enhances multimedia content creation Vendor consolidation Vendor consolidation was not necessarily an official event theme, but martech consolidation was a definite vibe.

Marketing AI 93

Marketing AI Work Management Marketing Management Vendors 93

Marketing Insider Group

FEBRUARY 14, 2023

This can be anything from a great deal, the next hot style, an invaluable workshop, a secret hack, you name it! Here are some real-life examples: Start Creating Content That Converts | Exclusive Offer (Marketing Insider Group) Clock’s ticking 50% OFF 500+ items (Urban Outfitters) Welcome Gift! (Jet Save time (and Advil) in 2022!

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

SnapApp

JANUARY 10, 2017

A hands-on, B2B marketing workshop for those who are looking to make big gains on their 2017 marketing goals. The workshop will be at The Loft in Washington, D.C. Marketing Fit will focus three key areas of improvement in your content and demand gen campaigns: balance, strength, and flexibility. Content loading.

Planning 48

Planning Top of Funnel Network Marketing Marketing Funnels 48

Contently

SEPTEMBER 18, 2017

As of today, 40,427 people have the title of content strategist on LinkedIn. And according to recent research from The Creative Group , content strategists currently hold one of the top-paying jobs in the tech and creative fields. Another 1,389 open roles await the right candidate. Today gets off to a quick start. 11:15 a.m.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

Martech

MARCH 14, 2024

Auto LQA uses AI to automatically assess the quality of localized content, while AI Actions helps users improve translations within the Phrase editor. GetResponse’s AI Email Writing Assistant is an AI-powered text generator added to their email editor, enabling users to create and optimize email content quickly without switching tools.

Marketing AI 108

Marketing AI Enterprise Management eCommerce User-Generated Content 108

Outbrain

SEPTEMBER 17, 2020

This time, it’s a key workshop that you won’t want to miss, focusing on the most important advertising period in the calendar for brands and retailers: Cyber Weekend. Check out the workshop here: Cyber Weekend Workshop — What It’s All About. Check out the workshop here: Cyber Weekend Workshop — What It’s All About.

Ads 29

Ads Webinar Metrics eCommerce Press 29

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaigns 90

Campaigns Work Management Content Transparency 90

Marketing Insider Group

OCTOBER 21, 2019

But how much thought have you put into your content strategy for event marketing? I would argue that getting your content strategy right is the key to your overall success. After all, your other marketing activities depend on great content. Look to existing content and aim to improve on it. Examine Existing Content.

Event Marketing 197

Event Marketing Marketing & Strategy Marketing Strategy Planning 197

Vision Edge Marketing

JANUARY 24, 2023

Has it been bought into, and adhered to, by those who will use the content to guide their everyday decisions? Based on those measures, do you have or does your performance management dashboard provide the insights needed to improve business results? Was the plan implemented and communicated well?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Leadspace

NOVEMBER 13, 2015

Long before I achieved my boyhood dream of applying storytelling principles to engage B2B lead generation marketers at an enterprise level through content, I was a newspaper photographer. This past weekend I attended a workshop led by Eric Kim , considered one of the most influential street photographers working today.

B2B Marketing 48

B2B Marketing Planning B2B Hubspot 48

Biznology

JUNE 22, 2018

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. When I counsel clients on content marketing, I don’t take an idea-led, “come up with some catchy headlines” sort of approach.

Analytics 152

Analytics Top of Funnel Content Marketing Differentiation 152