B2B Marketing Traction

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B2B Marketers: People Don’t Buy From Computers

B2B Marketing Traction

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. In the workshop Tom mentioned that the number of inside sales people hires in recent years exceeded the number of external sales people.

Buy 100
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B2B Marketers: People Don’t Buy From Computers

B2B Marketing Traction

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. In the workshop Tom mentioned that the number of inside sales people hires in recent years exceeded the number of external sales people.

Buy 100
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Marketing Case Study: How I Got Results from LinkedIn

B2B Marketing Traction

Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I was so impressed by Chris that I arranged for him to teach a local workshop on LinkedIn and other social networks here in Los Angeles. I also pushed out highly optimized content online before the show.

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Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. LinkedIn has the right to take down your profile and its content. LinkedIn retains the right to use your content and information you share, but you own it.

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A Practical Checklist for LinkedIn Implementation

B2B Marketing Traction

Most recently, LinkedIn is making a bit push to become a go-to website for content. New Incite provides LinkedIn workshops, training, consulting, and ongoing updates for clients. Over 90% of corporations use LinkedIn to search for resources and skills. Are you a part of this growth, or still on the sidelines? LinkedIn marketing'

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Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. I attended Chris Rollyson ‘s excellent workshop that he did for the Institute of Management Consultants’ Annual Confab Conference. I update my status several times a week. I’ve invested in learning about LinkedIn.

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4 B2B Marketing New Year Resolutions for 2013

B2B Marketing Traction

People have been begging me to do workshops. Create new content, including infographics and eBooks. eBooks are a way for me to pull together existing content into a new package – easy to read, digest, understand, and great for iPads and other mobile devices. Launch some training products. Do something with video.