WriteSpark

OCTOBER 5, 2010

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. But such a list can mean you overlook opportunities for creating other powerful forms of content.

Content 120

Content Activities Product Marketing 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

NOVEMBER 6, 2013

You''ll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. Editing and polishing a draft written by one of your technical experts is a good start, because the writer can learn while working. What can you do?

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

NOVEMBER 6, 2013

You'll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. Editing and polishing a draft written by one of your technical experts is a good start, because the writer can learn while working. What can you do?

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Instead, I recommend that clients find a writer whose focuses on this kind of work. Your project requires a specific writing style.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. instead, I recommend that clients find a writer whose focuses on this kind of work. instead, I recommend that clients find a writer whose focuses on this kind of work.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. They may lack the knowledge and skill necessary to be confident, efficient, and effective when writing marketing content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MAY 18, 2010

After all, you’re not looking for a literary masterpiece, just a solid and effective brochure or Web content. In a typical work week, freelance copywriters juggle multiple projects from multiple clients, each in different stages of development. Project type and content. How much time should that really take?

Copywriting 120

Copywriting Work Management Paper Marketing Management 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. An understanding of your preferences simplifies work tools and processes, frequency of contact, how to handle issues that come up in the project, etc.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. An understanding of your preferences simplifies work tools and processes, frequency of contact, how to handle issues that come up in the project, etc.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. subject matter experts) who might be tapped to work on this project.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. subject matter experts) who might be tapped to work on this project.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

OCTOBER 19, 2010

“When is the submission deadline for that new web content?” “Did An experienced freelance writer can likely help you with certain project management tasks, making the work simpler for you and others involved in the project. Did the team leader send back comments on the new draft?” “Did

Work Management 120

Work Management Marketing Management Copywriting PR 120

WriteSpark

OCTOBER 19, 2010

“When is the submission deadline for that new web content?” “Did An experienced freelance writer can likely help you with certain project management tasks, making the work simpler for you and others involved in the project. Did the team leader send back comments on the new draft?” “Did

Work Management 120

Work Management Marketing Management Copywriting PR 120

WriteSpark

AUGUST 14, 2012

The factors below show the often-overlooked value to be gained by working with a long-established freelance writer. Deliver high quality for your materials by focusing only on project types where they can produce their best work. Offer ideas and perspectives, gained from working with multiple clients, that can improve your materials.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

AUGUST 14, 2012

The factors below show the often-overlooked value to be gained by working with a long-established freelance writer. Deliver high quality for your materials by focusing only on project types where they can produce their best work. Offer ideas and perspectives, gained from working with multiple clients, that can improve your materials.

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

FEBRUARY 12, 2013

For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Work through breakfast, lunch, and dinner (again), and do it yourself. Aim high—it can’t hurt, and it will. certainly help.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Work through breakfast, lunch, and dinner (again), and do it yourself. Aim high—it can’t hurt, and it will. certainly help.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

MARCH 12, 2013

The best way to do this is to work from a predefined list of questions and let the writer guide the interview. By remembering what delivers the highest value for your company, a case study interview call can produce both effective marketing content and useful information for improving your product. .

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

MARCH 12, 2013

The best way to do this is to work from a predefined list of questions and let the writer guide the interview. By remembering what delivers the highest value for your company, a case study interview call can produce both effective marketing content and useful information for improving your product. .

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

APRIL 11, 2018

Good content is a shame to waste. So often when I'm working on a content marketing project, I see good stories and information go by the wayside simply because they don't fit the immediate need. How can you make sure you're not missing an easy content win? How do you handle unexpected content opportunities? .

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

OCTOBER 5, 2011

This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase. For example, a common white paper topic for many technical products is a discussion of the product architecture.

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase. For example, a common white paper topic for many technical products is a discussion of the product architecture.

Paper 120

Paper Analysis ROI Course 120

WriteSpark

MARCH 2, 2010

The idea behind this content: Sharing realistic experience and advice that can be beneficial to customers.

Case Study 120

Case Study Case Studies Paper Studies 120

WriteSpark

APRIL 23, 2009

As a white paper writer, I have worked with clients to produce short books about new technology trends that bring significant changes to their customer's operations. Whether as a printed book or online content available for download, these materials can be particularly valuable for customers with small communications and PR staffs.

Paper 120

Paper PR Marketing & Strategy Custom Publishing 120

WriteSpark

JULY 6, 2011

For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines. Text that seems stale and ineffective for reaching your target audiences. Have you considered how a freelance writer can help resolve some of these issues?

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

JULY 6, 2011

For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines. Text that seems stale and ineffective for reaching your target audiences. Have you considered how a freelance writer can help resolve some of these issues?

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

APRIL 11, 2018

Good content is a shame to waste. So often when I'm working on a content marketing project, I see good stories and information go by the wayside simply because they don't fit the immediate need. How can you make sure you're not missing an easy content win? How do you handle unexpected content opportunities?

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

AUGUST 3, 2010

You will save project time and writing costs by checking these factors before you engage a writer to begin work: Does it still makes sense to produce this project? Looking at your marketing plan, you see a project coming up that you'll want to outsource to a freelance copywriter. But is that project really ready?

Planning 120

Planning Terms and Conditions Copywriting Paper 120

WriteSpark

FEBRUARY 18, 2009

Content Marketing. Working with Writers. The key findings:  Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process. Case Studies. Sales Materials. Social Media. White Papers. Writer on LinkedIn. DIY Overview.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

MAY 4, 2011

A new product launch needs several writers working in parallel. But not all writers can write everything well, in spite of their optimistic willingness to try. And it's always good to know another copy writer is available, just for those times when: Your current writers are too busy.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MAY 4, 2011

A new product launch needs several writers working in parallel. But not all writers can write everything well, in spite of their optimistic willingness to try. And it's always good to know another copy writer is available, just for those times when: Your current writers are too busy.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MAY 14, 2013

We wondered how three groups of professionals use 15 common online marketing tools in order to discover what tools work best when marketing professional service firms. Content Marketing Social Media online marketing professional services firms social media for technology companies technology services marketing'

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

APRIL 6, 2011

So how do you proceed in a way that handles customer's interest gracefully and gives you useful promotional content? But be sure to reach agreement with the customer about working on a full case study in the future, when the outcome of the complete implementation and results achieved are known.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

So how do you proceed in a way that handles customer's interest gracefully and gives you useful promotional content? But be sure to reach agreement with the customer about working on a full case study in the future, when the outcome of the complete implementation and results achieved are known.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

AUGUST 19, 2008

Content Marketing. Working with Writers. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Case Studies. Sales Materials.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120