B2B Marketing Directions

APRIL 14, 2024

Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023). Most marketers recognize that effective content is essential for marketing success.

Paid Search Agency 45

Paid Search Agency Custom Publishing Advertising Agencies Rules 45

Search Engine Journal

APRIL 6, 2022

Whether or not word count matters in SEO has been hotly debated. The post Does Word Count Really Matter For SEO Content? Here's how you can use it to your advantage. appeared first on Search Engine Journal.

SEO 113

SEO Content Content Marketing Marketing 113

Content Marketing Institute

JANUARY 2, 2024

Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.

Rules 80

Rules Intent Paid Search Agency Companies 80

Content Marketing Institute

APRIL 19, 2022

When handled proactively, their word-of-mouth influence can be a powerful tool for your content marketing team. Every customer has the potential to alter perceptions of your business positively or negatively. Continue reading →

Word of Mouth 102

Word of Mouth Content Paid Search Agency Positioning 102

Vision6

SEPTEMBER 13, 2023

Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Which has lead to a lot of sales language becoming potential spam trigger words. Plus, we’ll be revealing all the spammy words in emails that often redirect your emails to Spam Land.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Content Marketing Institute

JUNE 4, 2021

This week in content marketing, we reveal which words earn eye rolls from journalists, explore new event-promotion features on LinkedIn, and get inspired by a brand that has created a whole new (virtual) world.

Content Marketing 114

Content Marketing Content Linkedin Paid Search Agency 114

SendX

NOVEMBER 10, 2021

Table of Contents. Introduction. The Numbers Are In Your Favor! Your Email Campaign Launchpad. Launch Your Email Campaign on Your Site. Launch Your Campaign on People’s Platforms. Launch With Your Existing List. Free Storage: How Dropbox Doubled Its User Base Quarterly. Mixing and Matching. About the author.

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Word of Mouth Email Campaigns Campaigns Generation 243

Marketing Insider Group

AUGUST 7, 2023

The best way to do this is through conversational content. Conversational content is more than just a marketing strategy. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. That’s exactly what conversational content is about.

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Conversion Top of Funnel Content Lead Nurturing 214

Search Engine Journal

SEPTEMBER 24, 2021

Are you using transition words and phrases in your writing to improve readability and SEO content quality? The post What are Transition Words? Learn How to Use Them for SEO Content appeared first on Search Engine Journal. Here’s how to do so.

SEO 122

SEO Content Content Marketing Marketing 122

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

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Marketing Insider Group

MARCH 1, 2023

Artificial intelligence (AI) has changed how we create and consume content. In the simplest of terms, explains the author, it’s “just adding one word at a time.” By itself, it may produce unoriginal and uninspiring content. As a result, the generated content may be considered unfair or discriminatory.

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Marketing AI Generation Content Classified Ads 303

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

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Marketing AI Curation Content SERP 308

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

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Lead Ranking Content Lead Scoring Keywords 273

DivvyHQ

NOVEMBER 15, 2022

It may be time to consider a conversational content strategy. This type of content engages customers and makes them feel heard. Check out our latest article from guest contributor Jenna Bunnell, Senior Content Marketing Manager at Dialpad, to learn more about how conversational content can benefit your brand.

Conversion 93

Conversion Content Marketing Strategy Marketing & Strategy 93

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

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Storytelling Top of Funnel Content Paid Search Agency 325

Content Marketing Institute

JANUARY 6, 2023

It will inspire you to find your word for 2023. Robert Rose shares a story his grandfather told him every time he was frustrated at work. Continue reading →

Companies 113

Companies 113

Content Marketing Institute

JANUARY 10, 2022

Does word count matter? But content quality certainly does. Here are five ways to improve the quality, from structure to fresh sources, and more that will make your content more attractive to search engines and users. Continue reading → The post Is There Such a Thing as the Best Word Count for SEO?

SEO 138

SEO Best Practices Search Marketing Content Marketing 138

Stevens & Tate

MAY 20, 2020

When it comes to content marketing, quality is obviously the most important element. You need to write content that is helpful and relevant to your audience. On top of that, your content needs to be well written. While the quality of your content is critical to its success, there are other tactics you should employ as well.

Trigger Marketing 114

Trigger Marketing Marketing Automation Services Marketing Automation Automation 114

Zoominfo

JANUARY 27, 2019

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing. Keep reading!

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Scoop.it

AUGUST 31, 2021

When it comes to content creation, marketers and SEO specialists consider its structure and optimization for traffic , higher rankings, and more efficient communication with the target audience. They know what content formats are more traffic-potential than others. Here they go: 1) Transitional Words. 2) Power Words.

Content 74

Content Copywriting Trigger Marketing Curation 74

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. How can you make the kind of content that sticks with your target audience?

Content 240

Content Act-On Viral Marketing Fulfillment 240

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities.

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Paid Content Budget Programs Research Marketing Analytics Tools 266

Content Marketing Institute

MAY 25, 2020

Words can convey so much. Overused and incorrectly used words frustrate and irritate your audience. Here’s how to identify and fix your word problems. Continue reading → The post Stop With the Overused and Incorrect Words in Your Writing appeared first on Content Marketing Institute. They can persuade.

Content Marketing 145

Content Marketing Content Paid Search Agency Companies 145

Marketing Insider Group

NOVEMBER 8, 2021

This type of content analysis isn’t easy. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers. What I am referring to is the research needed to get done even before campaigns are launched or content is even created.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

Content Marketing Institute

APRIL 25, 2019

Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Continue reading → The post Get Rid of These 25 Phrases and Words From Your Content appeared first on Content Marketing Institute.

Content 111

Content Content Marketing Paid Search Agency Companies 111

Sprout Social

JANUARY 12, 2022

Never underestimate the power of positive word of mouth. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising. Shout-outs. The reality?

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Zoominfo

OCTOBER 5, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Create excitement with your tailored content instead.

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CAN-SPAM Account Based Marketing Trigger Marketing Click Rate 100

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 304

Top of Funnel Marketing Strategy Marketing & Strategy Planning 304

Heinz Marketing

NOVEMBER 21, 2020

How to Get More B2B Traffic and Leads With Content. The Ultimate List of Email SPAM Trigger Words. The post B2B Reads: Groupthink, Pandemic Productivity, and Spam Trigger Words appeared first on Heinz Marketing. Thanks for the tips, Erica Dhawan. Great advice, Joel Nomdarkham. Surprising Changes Ahead For B2B Sellers.

Product 117

Product B2B CAN-SPAM Conference 117

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 242

Ad Exchange High Quality Lead Landing Pages Content 242

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. What will be worth their time?

B2B 363

B2B Paid Search Agency Guidelines Content 363

Webbiquity

APRIL 26, 2022

But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. Whether you want to DIY or seek professional help, here are six paths to ending up with better content for your website, blog, or other digital platforms. High-quality written content isn’t cheap.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? They’re great for adding that some extra flair to your content strategy and filling in the content gaps.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Marketing Insider Group

MAY 24, 2023

Find New Ideas for Content When you’re publishing weekly, bi-weekly, or daily (like we do here), you can soon start to struggle to come up with new ideas. These functions let you search for pages with a particular word in the URL or page title. You’ll learn if you need to improve your content if websites in unrelated fields appear.

Search Marketing 301

Search Marketing Google Optimization Tips 301

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Litmus

JANUARY 8, 2021

You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. EmailMarketing spam trigger words are an email deliverability myth. Tweet this ?. Tweet this ?.

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Deliverability CAN-SPAM Domain Trigger Marketing 109