Digital B2B Marketing

JULY 14, 2011

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Licensed analyst content to promote on its site and via advertising to capture leads. Made a bold leadership position claim, supported with solution-focused content.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

DECEMBER 4, 2012

Engage Differently How will mixing up the content you share or focusing more on creating discussion impact your marketing? Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0 The comparison will let you identify segments that represent a disproportionate share of value. via Wikimedia Commons.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

FEBRUARY 9, 2012

The problem is thought leadership has become a catchall for any marketing that includes content. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion. We don’t need to stop using the phrase, we need to start using it right.

Thought Leadership 100

Thought Leadership Wikipedia Paid Search Agency Blogger 100

Digital B2B Marketing

JANUARY 19, 2012

To see SEO benefits from Google+, your site, pages and content need to become part of “Your Audience’s World” on Google+. Your Brand Shares Content With Its Audience When your brand shares content, your brands followers will be more likely to see that content in Google search results along with your logo.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

DECEMBER 10, 2013

Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. And yet most B2B marketers don’t feel like their content marketing is effective. Yet confidence in the effectiveness of their content programs remains low. Your Content Sucks.

Budget Programs 100

Budget Programs Content Marketing Paid Search Agency Wikipedia 100

Digital B2B Marketing

SEPTEMBER 6, 2012

Google and Wikipedia have put information on nearly any subject just a keystroke or click away. Let Your Audience Control Access With DVRs and Video On Demand, we look for the content we like and we expect it to be easy to access. Similarly, your marketing content should be what people are looking for and be easy to access.

Work Management 100

Work Management Content Marketing Wikipedia Marketing Management 100