Biznology

FEBRUARY 9, 2018

Not that your audience always comes to the content that sells your products through search. A keyword ontology helps you understand which words tend to go with which products, and how you can out think your competition to deliver the content your prospects need. a structured database of the information in Wikipedia. ” Why?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

NOVEMBER 13, 2013

(Photo credit: Wikipedia). Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. Here’s how each of these works in the world of content marketing.

Content Marketing 80

Content Marketing Wikipedia Content Internet Marketing 80

Biznology

OCTOBER 15, 2012

Content page-2 (Photo credit: Wikipedia). Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. An additional third (36%) were “moderately integrated” and the final third were only “somewhat” integrated or did no content marketing. (23%

BtoB 80

BtoB Content Marketing Wikipedia Content 80

Biznology

DECEMBER 12, 2013

John Krasinski(Photo credit: Wikipedia). But he is joining the ranks of content marketers. Krasinski told the New York Times that this is all great because “it gives actors, writers and directors a ‘bite-size’ creative outlet in addition to longer-form content like movies and television shows.”. Nah, just kidding.

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Biznology

OCTOBER 24, 2013

Photo credit: Wikipedia. Content marketing takes time and effort. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. Planning Your Content Strategy. What’s a sales cycle, you ask? How-to videos.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Biznology

AUGUST 9, 2013

Photo credit: Wikipedia. The basic user interface – touchscreens and mouse-based navigation – means that the user is an impulse away from getting bored with your content and moving on. Consider the headline “Why Numbers Work in Headlines and Other Thoughts on Optimizing Online Content” as an alternative to the headline on this post.

Tips 80

Tips Internet Marketing Wikipedia Copywriting 80

Biznology

JULY 27, 2010

Image via Wikipedia. If you've wondered what these big words really mean to your content strategy, you'll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject. Check out the first in the podcast series, on Content Creation vs. Content Aggregation.

Aggregators 80

Aggregators Curation Wikipedia Content 80

Biznology

JULY 13, 2012

Photo credit: Wikipedia. Scared off by that blank white page you’re supposed to fill with content again and again and again? Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! Don’t be. – techniques.

Generation 80

Generation Content Marketing Aggregators Content 80

Biznology

AUGUST 7, 2013

Photo credit: Wikipedia. Anytime I read about content marketing, the phrase “compelling content” inevitably appears. Because content is so wide-ranging – from how-to videos to blog posts to inspirational quotes – I think we all vaguely know what it is. But if I had to define it, I’d say it’s content that is newsworthy.

Content 80

Content Copywriting Wikipedia Internet Marketing 80

Biznology

MAY 22, 2018

Well, according to Wikipedia , “the ‘China syndrome’ is a nuclear meltdown scenario so named for the fanciful idea that there would be nothing to stop the meltdown tunneling its way to the other side of the world, China.” This results in not just a vacuum—which Google abhors—but in a black hole.

Google 206

Google Work Management Lock-In Wikipedia 206

Biznology

JULY 6, 2012

As everyone who read Mike Moran’s recent post on this blog knows, Panda rewards quality content. So content quality is obviously very important for search effectiveness, perhaps more important than site architecture. Saying “create quality content” is like saying “build beautiful websites.” Defining content quality.

Wikipedia 80

Wikipedia Content Click Rate High Quality Lead 80

Biznology

FEBRUARY 8, 2013

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Williams was published.

Enterprise Management 80

Enterprise Management Wiki Wikipedia Work Management 80

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Your content can be indexed by Google for the keywords it contains. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

NOVEMBER 10, 2015

And then there’s content marketing — we know it’s evolving into outside-in marketing. Content Marketing is the New Website Content. Content Marketing is the Epitome of Catch-22. Intuitively, cat people are going to do way better at mastering content marketing than dog people.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

SEPTEMBER 8, 2010

Image via Wikipedia. So often, I get questions on the duplicate content penalty, so called because search engines show only one version of multiple similar pages in the search results. To find the answers, check out my latest post on Search Engine Guide, " Is duplicate content OK for duplicate keywords? ".

Keywords 80

Keywords Wikipedia Content Tagging 80

Biznology

JANUARY 28, 2013

Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. Not only is specificity needed, but so is planning.

Campaigns 80

Campaigns Planning Content Marketing Advertising Mediums 80

Biznology

DECEMBER 12, 2011

Image via Wikipedia. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. And for reasons that I don’t understand, it isn’t one culture–it seems as though every kind of social media has developed its own culture around editing content.

Social Media 80

Social Media Wikipedia Media Transparency 80

Biznology

SEPTEMBER 18, 2013

Photo credit: Wikipedia. This month, I’d like to expand the discussion into content marketing overall because the differences between content marketing and SEO aren’t all that huge. Because, content marketing isn’t just “build it and hope somebody comes.” What is that definition?

Content Marketing 80

Content Marketing Content Work Management Curation 80

Biznology

FEBRUARY 20, 2013

Photo credit: Wikipedia. I was told that above the fold refers to the content that is on the screen when a page loads. This means that more content can be shown on the iMac than my laptop, which means that more content appears above the fold while I’m at work.

Wikipedia 80

Wikipedia Content Eye-Tracking CAN-SPAM 80

Biznology

JULY 18, 2010

Image via Wikipedia. You need content to draw searchers to your web site, but who has the time and money to write all that new copy? Isn't it easier to "borrow" content from other sites and change it just enough to avoid the "duplicate content penalty?" It can be an enticing solution to a costly problem. And quicker.

Wikipedia 80

Wikipedia Content Cost Companies 80

Biznology

AUGUST 30, 2010

Image via Wikipedia. This last look into content with intent will take a look at a "strategy" that I see as more of a "strategery." (Do I call it creating content for content's sake or the "throw everything against the wall and see what sticks" approach. Content does need to have some forethought, though.

Intent 80

Intent Content Terms and Conditions Wikipedia 80

Biznology

MARCH 18, 2013

Photo credit: Wikipedia. For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. What brought content marketing to mind as I read the article was the discussion of scraping. So what does that have to do with content marketing?

Aggregators 80

Aggregators Content Wikipedia Copyright 80

Biznology

NOVEMBER 19, 2013

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Biznology

JANUARY 18, 2012

Image via Wikipedia. In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). But in recent years, more and more dynamic content is showing up in Google’s search index, as Google makes its spider smarter and smarter. Not quite.

SEO 80

SEO Wikipedia Content Google 80

Biznology

MAY 10, 2012

Photo credit: Wikipedia. The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” ” So let’s start off talking about what kind of content you can and should be generating. And … Action! Next Steps.

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Biznology

DECEMBER 11, 2013

(Photo credit: Wikipedia). So how can you maximize the chances that your content marketing efforts will provide a measurable return and actual revenue? By paying attention to the details other than the content. Too often, the focus for content marketers is on content. That’s true even for us at times.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

JUNE 26, 2018

What micro-influencer marketing–and influencer marketing in general–offers is a primary and secondary effect: the primary flood of traffic and interest directly resulting from the energy of the outreach and the secondary indexing of social and blog and review content finally resulting in organic SEO prowess. Where Did Everyone Go?

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

MARCH 11, 2013

In essence: the Internet is humongous, with billions of users; its content is measured in exabytes ; participants are free agents and often anonymous or strangers; the platform is an immense forest, a fertile ground for infinite experimentation. Well, not exactly, or at least not always.

Wiki 80

Wiki Wikipedia Terms and Conditions Social Media 80

Biznology

JANUARY 30, 2012

Image via Wikipedia. Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important stuff in the headline, don’t bury the lead, blah, blah, blah. And I knew all of that. At least I thought I did.

Google 80

Google Wikipedia Content Tools 80

Biznology

JUNE 11, 2010

Image via Wikipedia. This week, I spent two days in New York City at the Interactive Advertising Bureau's Innovation Days "Content Conquers All" event. It was essentially two full days of looking at everything content related that could be imagined. Content is the consumable piece of your Internet presence. by Frank Reed.

Wikipedia 80

Wikipedia Internet Marketing Content High Quality Lead 80

Biznology

APRIL 18, 2017

Topics in yesterday’s episode, FIR #83: The Problem with Magical Thinking , include: United Airlines ’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

AUGUST 12, 2010

Image via Wikipedia. This series has concentrated on different types of content that I look forward to and truly anticipate. As far as content goes, there is probably no better compliment than having an audience waiting on what will be produced next. This former champion of anticipated content is the Sunday newspaper.

Marketing Analytics Tools 80

Marketing Analytics Tools Paper Wikipedia Content 80

Biznology

MAY 7, 2012

Panda (Photo credit: Wikipedia). And duplicate content is ever more problematic. That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Find and retire old, duplicate content.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

AUGUST 10, 2010

Image via Wikipedia by Frank Reed. I don't follow many real patterns, but I do know that my responses all center around: strong content that answers questions, informs me, or meets any one of the other needs I might have at any given moment. Creating content that your customers anticipate is what you should be aiming for all the time.

BtoB 80

BtoB RSS Wikipedia Content 80

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Traditional Web Content Management Systems tend to create online versions of brochures.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Biznology

AUGUST 18, 2010

Image via Wikipedia. In my last post, I gave an overview of this series about creating content with intent. It's the same with content. When it is created, there must be intent behind it in order for it to make sense and to find its home amongst the other content offerings you have. by Frank Reed. Product Use Education.

Education 80

Education Intent Content Wikipedia 80

Biznology

AUGUST 26, 2010

Image via Wikipedia. You may ask why in the world this is important and what's the connection to content, which is fine. One thing I am learning more and more quickly every day is that EVERYTHING is related to content, whether it's business or personal. If it weren't for content, we'd have no way to communicate.

Intent 80

Intent Content Wikipedia Internet Marketing 80