B2B Marketing Unplugged

Trending Sources

Grow Your Wiki

Buzz Marketing for Technology

21 days of wiki adoption. Course Using Wiki. Enterprise Wiki. managing wiki growth. user generated content. using wiki in education. Web Content 2007. wiki adoption strategies. wiki pilot. Wiki tools. Wiki Uses. Showing the example of how to work agendas through a wiki vs. email! Subscribe to Grow Your Wiki.

Wiki 23

TruthForce! | How Wiki Software is Changing Communication

Buzz Marketing for Technology

Home » How Wiki Software is Changing Communication. How Wiki Software is Changing Communication. As discussed in the article below, self-organized and collaborative networks--especially fueled by the advent of wiki-software for instance--are changing the ways we work and communicate with some even predicting an impact on the nature and practice of democracy. A. A. A.

Wiki 33

Wikipedia and the wiki utopia, revisited

Biznology

If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. The wisdom of crowds would run its magic, and we’d have high quality and up-to-date content we can rely upon. Six years later, we can safely say that the predicted wiki utopia never materialized. wiki WikipediaImage by Octavio Rojas via Flickr.

Wiki 10

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. How do you build your library of relevant lead nurturing content ? lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content.

Effective collaboration with wikis | DavePress

Buzz Marketing for Technology

‹ links for 2008-07-07 • links for 2008-07-08 › Effective collaboration with wikis. July 8, 2008 in wikis | 9 comments. Chris, the Digital Pioneer, asked in the comments (and on his - I assume Chris is a he! - own blog ) for some advice how how wikis can be used to throw some rough notes up and invite people to collaborate and share knowledge and experience to develop them into more coherent documents. Find out how they like to communicate - do they prefer email, discussion forums, or are they happy getting their hands dirty with a wiki? About.

Should You Hire a Journalist for Your Content Marketing Team?

Marketing Action

In his recent book, Epic Content Marketing , Joe Pulizzi remarks that many of us marketers and our organizations are becoming – or have already become – publishers. Our business model is different from traditional publishers, but the goal of building an audience that likes and trusts our content is the same in many respects. Would you hire a reporter for your content marketing team? .

Wiki 37

17 Brilliant Sources of Content Hiding Right Under Your Nose

Hubspot

Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. So here you go.

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. More simply, content turns brands into thought leaders. Producing enough content (53%). Producing Content That Engages.

Help 26

How to Identify Content Topics That Hit Home With Your Readers

Hubspot

When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. He's using HubSpot to show the keywords most commonly searched to find his content -- and if you don't have HubSpot, Google Analytics will also show some keyword information. At HubSpot, we have an internal wiki page where staff can suggest topics for the blog.

Wiki 46

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. Use email, threaded discussions, blogs, and wikis to share what you know and think, ask questions and solicit help, and build credibility and a good reputation. KM Books Wiki created by Matt Moore. This is a wiki page for annotating and discussing your favorite books related to Knowledge Management. The contents of this KM blog are my personal comments and do not reflect the official views of Hewlett-Packard Company.]. Content RSS. -->. HP Communities. » Contact HP. Links.

The Content Creator's Master List of Commonly Troublesome Words

Hubspot

Any online content creator knows: Writing for the web is no easy feat. We've published a brand new Internet Marketing Written Style Guide , meant for helping the modern-day marketer and online content creator figure out just how to write for the web. wiki: Lowercase. Plural: wikis. As a result, we often run into questions like, "Do I capitalize this? Plural: apps. store.

Words 31

Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

Does your website content address those issues? The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first. Just like the proverbial chicken or the egg conundrum, the recurring question in redesigning websites is – what comes first, site content or site design? Design in the absence of content is not design, it’s decoration.”. Site content for specific needs.

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

If page-rank search, blogs, wikis, social networks and microblogging work so well out there, they should just thrive in the workplace too, but we now know for a fact that they often don’t. You may no longer remember this, but back in 2006, wikis were all the rage. Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!,

Wiki 65

13 Types of Product Content Sales Needs to Close More Deals

Hubspot

As inbound marketers, we create a lo- hot of content. But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. We bucket these two types of content together because they usually fall under the responsibility of a company's product marketer(s) to create.

How to Find the Perfect GIF: 10 Must-Try Websites

Hubspot

Serving as snackable -- and often laughable -- bits of visual content, GIFs help us accurately convey our thoughts and feelings when we're limited to virtual communication. There are a few ways to browse Imgflip content, as detailed on the website : Hot/Latest images on the homepage. Video Content Marketing Daily TOFU10 Sites for Finding the Perfect GIF. 1) GIPHY. Reaction GIF.

One person can change the world. Thank you, Internet

Biznology

Once, everyone in radio produced radio, now radio is passive; once, everyone in television produced TV, now TV is passive; once, everyone on the Internet produced content, now it’s turning. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. Right now.

Nofollow Tags: What They Are and Why They Matter

Act-On

Content spam was prevalent. That’s content that exists only to give context for advertising, or a link. This is found in comments on forums, blogs, wikis, and online guest books; usually the comment exists only for some link to be embedded in. User-generated content on your site is the first place where spammers look to infiltrate your site and control links. Summary.

Spam 53

The intranet social garden and quantum mechanics

Biznology

In essence: the Internet is humongous, with billions of users; its content is measured in exabytes ; participants are free agents and often anonymous or strangers; the platform is an immense forest, a fertile ground for infinite experimentation. How can a social platform based on blogs, wikis, discussion forums and status updates succeed under those conditions? Social Media Marketin

Social Media ROI – You’re looking in the wrong place

grow - Practical Marketing Solutions

Employees already enjoy using fun applications like social networks and wikis and the power of these tools in the external environment to unleash creativity, collaboration, and productivity is proven.  A new report from McKinsey validates this premise and places an actual number value on the potential savings of using similar tools internally. Wikis. Co-created content. Tweet.

ROI 103

Content Curation in B2B Marketing

delicious b2bmarketing

November 7, 2010 Content Curation in B2B Marketing Posted by: Lee Odden of Online Marketing Blog on 06/29/10 1 Comment : Linking Blogs : Add to del.icio.us : Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types of educational content.

IBM Social Computing Guidelines

Buzz Marketing for Technology

Skip to main content. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. The rapidly growing phenomenon of user-generated web content—blogging, social web-applications and networking—are emerging important arenas for that kind of engagement and learning.

5 Critical Roles that Need SEO Skills

Biznology

White hat SEO is about growing a loyal audience by building useful content for them. Learning your audience and providing the content they’re looking for when they search is job one for Internet marketers. The gist of the story is to build a wiki resource for related teams within IBM (PR, social business, and related web teams). Content Strategists. Product Owners.

SEO 88

Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

Contents. Personal Content Management - taxonomy processes and desktop search tools that enable employees to organize, subscribe to, publish and find information that resides on their own desktops. Personal wiki. Semantic Wiki. Weblogs (with RSS) and wikis are emerging as important elements of some organizational bottom-up PKM systems. All these tools are self-organizing and self-managing tools, introduced ad hoc by self-forming groups within an organization to facilitate knowledge sharing and personal content management. Contents. January 2007).

You’re doing a terrible job with search and social

Biznology

He has been building is content empire for maybe over a decade. He built his content empire like London was built: hut by hut until it was a crash of streets and chaos. Well, late last year he hired a former managing editor from a major city newspaper full-time in order to completely “rewrite” everything in his content empire. Google hates abandoned content.

Search 100

A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

Hubspot

Now that I think about it, I’ve probably spent more time redesigning my website than I’ve spent actually creating blog content for it or promoting it. However, to glean even more insight into why we chose certain redesigns, I simply turned to our company''s wiki. Confession: To date, I’ve probably redesigned my personal website approximately abajillion times.

Wiki 30

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action. It creates email templates with personalization and embedded links but no dynamic content.

What to make of the new Oracle.

Acquiring Minds

How well will the hard-hitting and competitive print ads from Oracle make the transition to the world of online media and user-generated content? Forums & Wikis - both websites offer robust forums and Wikis - Again a tie. media wikis You may have caught Kate Maddox of BtoB Online covering the recent Business Marketing Association conference. According to Kate, the candor of Judith Sim, VP-CMO of Oracle, during her keynote at the BMA conference was quite surprising. Judith stated that Oracle has increased its return on marketing despite declining budgets. media.

Wikipedia Management for Dummies

Biznology

Wiki Markup Language 101.   ==Category Heading==. The shifting sands – no matter what you do, the Wikipedians have as much ownership of your own content as you do. “Why should I?,” ” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” ” No you can’t. Don’t do it.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Paul Dunay , on the panel about how to integrate social media into your marketing mix, focused on wikis and has some keys to look for. I’m paraphrasing here; Paul, clarify in comments if you need to. What should I do? That takes time.

The Importance of Creating Marketing Resources to Improve Writing Quality

Content Standard

As brands transform their organizations into storytellers , inevitably, marketers and brand leaders will ask employees to write stories who aren’t experienced writers, who don’t usually create content for the company. Consistent and quality storytelling is part of a comprehensive content marketing strategy. Content Marketing Strategy Enterprise Marketing

Content Relevance Boosts B2B Vendor Success

Content Marketing for BI

They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years. The rush is on to get in the content game and offer information prospective and current customers will find valuable and that will ultimately drive sales.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

technology) and EduBlogger World (for education bloggers) and I launched a social network called iTeach/iLearn (enhancing instruction with tech across the content areas). Find Great Resources on My Wiki Follow me on Twitter. This blog has a companion social network , wiki , and Twitter feed designed to support and reinforce its contents. skip to main | skip to sidebar.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. Whatever.

Content Relevance Boosts B2B Vendor Success

Content Marketing for BI

They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years. The rush is on to get in the content game and offer information prospective and current customers will find valuable and that will ultimately drive sales.