ViewPoint
JULY 26, 2018
While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.
ViewPoint
MARCH 19, 2018
The budget has grown because of: the new software tools she purchased in her chase for buyers, annual maintenance fees, multiple agencies that execute her programs, and new employees for marketing operations, content management, and analytics. AT Internet also has a wide range of white papers to guide and teach the uninitiated.
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ViewPoint
SEPTEMBER 28, 2018
You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Weekly programs published from large companies and marketing departments are better when they can use the enormous amount of content which comes from each podcast.
ViewPoint
FEBRUARY 4, 2014
Say you have a promotion based on a statistical test of two types of content. Create the other with just static content. But are they perusing your homepage, or downloading a white paper? This is Big Data in spades … “big” in the sense that now you know what types of content to deliver to which segment of prospects.
ViewPoint
OCTOBER 5, 2018
4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus, no company firmographics and no telephone numbers). It is interesting to note that one of sources (content aggregation) has a $23.15 Read more in this white paper.
ViewPoint
JULY 16, 2013
Inbound marketing is based on developing high quality content that attracts qualified buyers, who are in the early stages of the sales cycle. But can you build enough content and who will come? Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper.
ViewPoint
MARCH 1, 2016
Revenue projected from the “write content and they will come” mentality is overestimated. Read this white paper to learn more. Per The Aberdeen Group: “Tele-prospecting is a valued complement to content marketing and inbound marketing and should be a component of any MQI-to-MQL Nurturing program.
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