KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. More people are trying to fit content into what they’re doing.”. B2B Marketers and Their Dedication Toward Content Marketing.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

KoMarketing Associates

MAY 7, 2018

Marketers who have invested in content marketing know that customers expect to get a certain amount of value out of their assets, but how much? To gauge customer expectations, Meyocks recently surveyed a group of customers for their “The Case for Mentor Branding” white paper. Marketing to Customers with Interactive Content.

Content Marketing 158

Content Marketing Paid Search Agency Advertising Agencies Barriers 158

KoMarketing Associates

DECEMBER 12, 2018

As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads. Satisfying Customers Through Content Marketing.

Email Marketing 154

Email Marketing Marketing & Strategy Marketing Strategy Content Marketing 154

KoMarketing Associates

APRIL 4, 2014

However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. White Papers. Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? In the “late stage” of the buyer’s journey, case studies (40 percent) appear to be most effective, followed by in-person events (32 percent) and other types of content (27 percent).

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

KoMarketing Associates

OCTOBER 16, 2019

Although not all marketers have integrated their content marketing programs with their overall strategies, new research suggests that more have done so than in previous years. PAN Communications recently published the “2019 Content Fitness” report, and statistics showed that the majority of marketers (62.5 in terms of trust.

Marketing Report 122

Marketing Report Marketing & Strategy Webinar Metrics Marketing Strategy 122

KoMarketing Associates

JULY 27, 2017

New research suggests that customers prefer to turn to original marketing content during the buying process that addresses their specific pain points. To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

KoMarketing Associates

JULY 31, 2017

Marketers consume a large amount of content, but they aren’t the only ones who tap into these marketing resources for research purposes. To take a deeper look at who consumes marketing content, NetLine recently produced the “2017 State of B2B Marketing Content Consumption and Demand” report.

Marketing Report 120

Marketing Report Work Management Content Case Study 120

KoMarketing Associates

MARCH 30, 2017

New research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. The “2017 Content Preferences Survey Report” from DemandGen recently discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

KoMarketing Associates

NOVEMBER 12, 2015

Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts. Cross-links to key content marketing assets and social media profiles. Relationships help create links and awareness of your content marketing initiatives. EMAIL COMMUNICATION.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

MARCH 19, 2019

Some offer examples may include: White Paper/Case Study. On the other hand, if getting a steady flow of beginning-of-the-funnel leads is important, a lighter, informational piece of content, like a white paper, should be offered. Utilize Sponsored Content Lead Gen Ads. Pick the Right Offer. More Information.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

NOVEMBER 29, 2017

Adobe and Ovum recently published the “Digital Marketing in the High-Tech Industry” white paper, taking a closer look at how high-tech industry marketers are adhering to customer demands. Investment in a content management system and campaign management tools were a close second and third.

Account Based Marketing 198

Account Based Marketing ABM Work Management Demand 198

KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO. Creating Content for Prospects and Customers. Content and Marketing Automation.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

FEBRUARY 20, 2017

In terms of content marketing, blogs (82 percent), videos (82 percent) and white papers (73 percent) are the three most named content types. However, white papers (53 percent) and webinars (50 percent) are the top content types that drive leads.

Lead Scoring 120

Lead Scoring Lead Ranking B2B Marketing B2B 120

KoMarketing Associates

AUGUST 2, 2016

As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day. For each competitor, we recommend evaluating three key elements: Content Marketing Production. Content Marketing Production. Brand Engagement.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

SEPTEMBER 25, 2018

Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels. Winterberry recently published the “Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace” white paper and discovered that just 15.3

Advertising Channels 120

Advertising Channels Case Study Case Studies Paper 120

KoMarketing Associates

MARCH 9, 2015

For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all. You Aren’t a Good Writer or Editor. There Isn’t a Set Strategy In Place Yet.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Are they sharing those videos and your other content? This is the third most-often used metric tracking for demand generation content. Another way to improve the customer experience – and engagement – is how you organize content on your website.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

FEBRUARY 20, 2018

While B2B buyers across industries share some similarities, it is critical to get to know the client’s specific buyers at a granular level to ensure content and other online marketing efforts are hitting the mark. Before we begin making website recommendations or writing website content, we always ask for existing brand guidelines documents.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

SEPTEMBER 17, 2015

In a white paper titled , “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry. B2B marketers are excellent content marketers and storytellers — we craft experiences that drive what can be a long sales cycle.

Activities 120

Activities Allocation Paid Search Agency Mobile Advertising 120

KoMarketing Associates

AUGUST 22, 2017

That said, it is the more challenging, ongoing work of acquiring quality links, generating relevant content, and analyzing / making good assessments via site metrics, that will bring success in competitive markets over time. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

APRIL 27, 2017

As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users. Priority access to new content, white papers, or industry reports. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

MAY 15, 2018

As a result, most B2B buyers are the majority of the way through the buying process before they even interact with a sales representative, making it more important than ever for B2B organizations to have valuable content on their websites. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

SEPTEMBER 29, 2014

Second, B2B vendors lack critical content marketing assets designed to support the buying process. Survey respondents indicated that vendor websites lacked key content marketing assets which influence the buying process, like “case studies, white papers and articles,” “pricing” and “product reviews.”.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

KoMarketing Associates

JULY 7, 2015

In fact, it’s been found that Facebook posts with images generate 100% more engagement, so when you are announcing big news that needs to stand out from the crowd’s barrage of content they consume online each day, a visual representation is much more likely to get more attention and engagement. Content Marketing.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

MARCH 10, 2014

Key Takeaway #2: B2B vendors lack critical content marketing assets. When asked, “What types of marketing collateral do you find to be lacking on most company sites”, respondents replied “case studies, white papers and articles,” “pricing” and “product reviews.”. We were surprised but validated by this data.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

KoMarketing Associates

DECEMBER 5, 2018

Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice. There was confusion as to why certain tactics were being applied and if customization should occur based on the type of content being optimized. What Is Internal Linking?

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

FEBRUARY 5, 2015

The integration of video content has been a confusing topic for many in the B2B space. Below are five ways that video can make a great addition to your existing B2B content and marketing strategies. Repurpose Existing Content. And it’s imperative to consider how video can be leveraged for B2B online marketing.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

MARCH 7, 2017

If your organization is continually building new content (that is getting indexed by search engines), this number should increase over time. While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Unique keywords sending traffic.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

MAY 7, 2015

If you’re invested in SEO and content marketing at even the slightest level, there are opportunities to establish lead performance. Measuring Marketing Effectiveness: Find Out if Your Content Converts via Content Marketing Institute. Content Marketing-Related Form Submission Opportunities. Sales Ready Form Submissions.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

KoMarketing Associates

JUNE 2, 2015

Thus, it makes sense for those involved in the B2B industry to remain active on LinkedIn, especially because it’s wealth of places to generate content and engagement continues to grow. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis. Make Yourself a Blogger.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

MARCH 8, 2016

Rather than just emailing out a new white paper or research report, they are tailoring content and even brochures to be more personalized to an individual buyer or an individual account. This is why B2B marketers are often more adept at creating those lifetime relationship, content-driven experiences.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

KoMarketing Associates

AUGUST 7, 2018

They use it for content marketing, but it could be applied to almost anything. Even if that new way meant throwing out ideas like “sales teams” and “demos” and “white papers” and “marketing campaigns”? If this sounds familiar, you’ve probably heard of user-generated content. They call it the 70-20-10 rule.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

OCTOBER 9, 2018

Once you’ve planned out where you want to go in the first 12 weeks of 2019, it’s time to move into specifics by researching what marketing initiatives and content your team needs to tackle. When looking at your competitors, see what their new popular content has been using at a tool like BuzzSumo. Blog content. Social media.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

KoMarketing Associates

APRIL 7, 2014

All included content sitelinks must be unique as well; this gives more pages on your site exposure while also presenting users with more opportunities to decide which link they are most interested in. In addition, B2B audiences appreciate additional types of rich content that give them more information about a company’s products or services.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. These multiple touch points online ensure that your content and brand is being seen by multiple people, where ever they may be. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123