Digital B2B Marketing
MAY 22, 2012
One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Doing it effectively requires creating content prospects want in a format that is easy to engage with while capturing the information you need. Does Your Content Create A Barrier? Does Your Content Create A Barrier?
Digital B2B Marketing
APRIL 17, 2013
The latest killers are the social media and content marketing stars. A white paper? Although it is a weak impression, advertising delivers that impression at scale while often pushing towards a marketer’s content. Conveniently, content is the next step. The Content Experience. Not so fast.
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Digital B2B Marketing
MARCH 1, 2012
Increasingly, marketers don’t know where their content is either. B2B technology marketers running lead generation programs are finding their content or offers on a wide range of sites they never intended to place their content on, yet they are paying $20 to $60, or more, every time someone downloads their content from these sites.
Digital B2B Marketing
MARCH 28, 2012
I have had it with “research” about the content formats B2B buyers prefer at each stage of the buyers journey. Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. The purpose of your content is to deliver information. Yeah, right.
Digital B2B Marketing
SEPTEMBER 22, 2011
Today, B2B marketers use content to meet the information needs of their audiences. However, the experience is often built on the assumption the marketer knows best , with a carefully planned stream of content dictated for each person. Provide Choices Throughout Content. B2B buyers are well educated adults.
Digital B2B Marketing
OCTOBER 15, 2013
Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. And they’re right. So what else can you do?
Digital B2B Marketing
MARCH 19, 2012
What are the key challenges to B2B inbound marketing, how does inbound marketing change the type of content B2B marketers need to create and what tools are critical to inbound marketing? The discussion highlighted three specific areas where content is challenging B2B inbound marketers. Content Development Resources.
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