Customer Experience Matrix

FEBRUARY 15, 2007

This code activates when the page is loaded and sends a record of a displayed contents to a server, where it is stored for analysis. But there does seem to be something more to the speed-trap solution, since speed-trap captures details about the contents displayed and user events such as mouse clicks. Back to the SAS UK press release.

Analytics 120

Analytics Work Management Multi-Channel Tagging 120

Customer Experience Matrix

JANUARY 24, 2015

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action. It also includes its own lightweight CRM.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Apart from using email for customer communications, the respondents gave their highest rankings to the corporate Web site, social media, and custom content.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

JUNE 3, 2009

Maratona spent the rest of the time on business issues such as lead scoring, process flow and content creation. See my recent white paper Restoring the Balance for more on this.) This reinforces the point that most companies will need help to take advantage of the new opportunities that demand generation systems present.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

NOVEMBER 9, 2006

Monitor Site Search Traffic Daily—and React”: adjust offers, site contents and the search results themselves based on visitor searches. Cross-Pollinate Internet and Site Search”: identify common in-site search terms and use them in your paid search advertising. Test Impact of Changes” 5.

Paper 120

Paper Vendors Analytics Traffic 120

Customer Experience Matrix

NOVEMBER 29, 2006

Also, my stack of white papers to review is getting taller and I do so enjoy critiquing them. (At This means the test system must determine which contents are presented, and everything else about the test customers must be pretty much the same. The issue is simple: multi-variate tests require valid test data.

Terms and Conditions 120

Terms and Conditions Validation Aggregators Paper 120

Customer Experience Matrix

JUNE 13, 2007

I hadn’t really given this much thought, but reading the white paper “ Business Search vs. Consumer Search ” (registration required) from Autonomy ’s Ultraseek product group, it became clear that they are finding Google to be major competition. One challenge facing search vendors today is the dominance of Google.

Work Management 120

Work Management Paper Analysis Keywords 120

Customer Experience Matrix

MAY 8, 2008

It took me some time to form a clear picture of analytical database vendor Infobright , despite an excellent white paper that seems to have since vanished from their Web site. Note: Per Susan Davis' comment below, they have since reloaded it here.] This is impressive for a SMP system, although MPP systems are faster.

Analytics 120

Analytics Analysis Software Click Rate 120

Customer Experience Matrix

APRIL 5, 2009

For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. - and downloadable collateral such as white papers and brochures. Capabilities in these areas tend to be adequate but minimal. This is simple but doesn’t easily support complex conditions.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

JANUARY 3, 2007

So I’ll just have to plunge ahead even without a white paper as a hook. An advanced model might also incorporate the contents of marketing messages and the behavior of different customer segments. That being the case, it would be improper to critique it here. Problem is, I now have marketing mix modeling on my mind.

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Customer Experience Matrix

JANUARY 17, 2009

I’ll probably embed them in a white paper for the Raab Guide Web site in the near future, but for now I thought I’d share them here. (If Step 3: Develop Content. But I digress. The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120